NOW CFO
5251 S. Green Street Suite 300,
Salt Lake City, 84123, UT,
United States
Salt Lake City, 84123, UT,
United States
1 855-669-2361
Banking and Financial Services
NOW CFO Technographics
NOW CFO Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NOW CFO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 NOW CFO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NOW CFO has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2011, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Crazy Egg for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NOW CFO is running and its propensity to invest more and deepen its relationship with Intuit , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NOW CFO revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NOW CFO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NOW CFO Tech Stack and Enterprise Applications
NOW CFO ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2011 | 2011 |
In 2011, NOW CFO implemented Intuit Quickbooks Enterprise as its ERP Financial core for finance and accounting functions. The deployment targeted corporate finance, accounts, and billing operations within its United States operations, supporting finance activities for a 150 employee banking and financial services firm.
Configuration of Intuit Quickbooks Enterprise emphasized general ledger, accounts payable, accounts receivable, bank reconciliation, and consolidated financial reporting, including customizable financial statements. The implementation leveraged strong internal knowledge of QuickBooks and Excel to accelerate account mapping, template-based reporting, and spreadsheet-driven data validation, and included automation of recurring transactions and invoice templates consistent with ERP Financial capabilities.
Operational integration focused on bank feeds, file-based import and export routines, and Excel-based reporting workflows to support treasury and client billing processes. Intuit Quickbooks Enterprise was established as the system of record for transactional finance data, supporting month-end close, cash management, and client invoicing across NOW CFOs U.S. business, using standard QuickBooks import and bank connectivity patterns.
Governance introduced role-based access controls, reconciliation checkpoints, and a defined month-end close cadence to align bookkeeping with client reporting. Process changes centralized bookkeeping responsibilities and standardized Excel reconciliation templates to preserve audit trails and segregation of duties, with ongoing administration and reporting reliant on staff proficiency in QuickBooks and Excel.
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NOW CFO Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, NOW CFO deployed Cisco Webex Meetings as a web-delivered conferencing layer on its public website. NOW CFO implemented Cisco Webex Meetings for Audio Video and Web Conferencing to support client engagement and internal collaboration across advisory services and finance operations.
Deployment focused on embedding Webex join flows and public meeting links on the site, enabling browser-based video, audio, screen sharing, and meeting recording capabilities. Configuration emphasized meeting room provisioning, role based access controls, and meeting templates aligned with professional services schedules. The full application name Cisco Webex Meetings is used to manage scheduled and ad hoc client sessions initiated through the website.
Operational coverage centers on client-facing advisory teams and internal finance and administrative staff, with user provisioning and meeting governance managed through Cisco administrative controls. Governance included centralized meeting policies and access settings to control external guest access and recording permissions, aligning meeting workflows with client engagement processes.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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NOW CFO CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Crazy Egg | Legacy | Crazy Egg | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, NOW CFO implemented Crazy Egg on its public website, deploying Crazy Egg as a Marketing Analytics solution to capture visitor behavior across client-facing pages. The implementation focused on web instrumentation, with Crazy Egg used to provide heatmaps, click tracking, scroll maps, snapshot reporting, and session recordings to inform page-level analysis.
Deployment relied on embedding Crazy Egg's tracking snippet into site templates and landing pages, enabling page segmentation and snapshot scheduling tied to marketing campaigns. The implementation supported marketing and web operations functions, concentrating on landing page conversion troubleshooting, lead capture form behavior, and iterative content optimization.
Operational coverage was scoped to NOW CFO's corporate website in the United States and owned by the marketing team and web operations stakeholders. Governance centered on scheduled snapshot reviews and segmented reporting to align behavioral insights with demand generation and content decisions, while analytics workflows consumed Crazy Egg outputs for hypothesis-driven page adjustments.
The narrative connects NOW CFO, Crazy Egg, Marketing Analytics and marketing and web operations functions, restating the full application name Crazy Egg and the exact Apps Category Marketing Analytics to clarify the relationship between the application and the business function.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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NOW CFO IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at NOW CFO
| First Name | Last Name | Title | Function | Department | Phone | |
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Founder & Managing Partner | CXO | Finance | |
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CFO / Controller | CXO | Finance | |
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Controller | Director | Finance | |
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Business Development Manager | Manager | Sales | |
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Apps Being Evaluated by NOW CFO Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NOW CFO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NOW CFO digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD NOW CFO Technographics
NOW CFO is a Banking and Financial Services organization based in United States,
with around 150 employees and annual revenues of $15.0 million.
NOW CFO operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Cisco Webex Meetings and Crazy Egg,
covering areas like ERP Financial, Audio Video and Web Conferencing and Marketing Analytics.
NOW CFO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Cisco Systems and Crazy Egg.
NOW CFO recently adopted applications including
Cisco Webex Meetings in 2020, Google Workspace (Formerly Google G-Suite) in 2020 and Microsoft Dynamics 365 Marketing in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NOW CFO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NOW CFO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NOW CFO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.