NutiFood
281-283 Hoang Dieu, Ward 6, District 4, City,
Ho Chi Minh City, 700000,
Vietnam
Ho Chi Minh City, 700000,
Vietnam
84-8 38 267 999
Consumer Packaged Goods
NutiFood Technographics
NutiFood Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by NutiFood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5300 NutiFood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NutiFood has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2010, Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, ByteTech PangoCDP for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NutiFood is running and its propensity to invest more and deepen its relationship with Oracle , Google , ByteTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NutiFood revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NutiFood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
NutiFood Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP Financial Management | n/a | 2010 | 2011 |
In 2010, NutiFood implemented Oracle E-Business Suite as its ERP Financial platform. The program ran from June 2010 through March 2011 and the project was formally signed off in March 2011.
The implementation encompassed core modules FIN, OM, PO, INV, OPM and ASCP, providing financial management, order management, procurement, inventory control and supply chain planning capabilities. The Project Manager was responsible for the implementation plan and acted as team leader for logistics, procurement and order management module configurations. The consulting team composition included three senior consultants, one technical consultant and one DBA, supporting functional configuration, technical development and database administration.
Deployment architecture covered two company entities and four inventory organizations, establishing organizational structures, ledger mappings and inventory organization relationships within Oracle E-Business Suite. Operational scope included finance, procurement, logistics, order to cash and advanced supply chain planning functions across the defined sites. Governance followed a projectized rollout model with the named Project Manager accountable for delivery and the engagement recorded as successful on sign off in March 2011.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, NutiFood implemented Google Workspace (Formerly Google G-Suite) to support Collaboration. Google Workspace (Formerly Google G-Suite) is referenced on NutiFood's website, demonstrating the application is provisioned against the corporate domain and publicly associated with the company’s digital footprint. The deployment is positioned to centralize productivity and communication tools across the organization.
The implementation emphasizes Collaboration capabilities such as Gmail for corporate email, Google Calendar for scheduling, Google Drive and Google Docs for document collaboration, and Google Meet for video conferencing. Administrative controls and user management are exercised through the Google Workspace Admin console, enabling centralized account provisioning and policy enforcement consistent with enterprise collaboration governance. NutiFood uses Google Workspace (Formerly Google G-Suite) in the Collaboration category to support corporate communications and productivity business functions.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ByteTech | Legacy | ByteTech PangoCDP | Customer Data Platform | CRM | n/a | 2023 | 2023 |
In 2023, NutiFood implemented ByteTech PangoCDP, a Customer Data Platform, to centralize online to offline customer data for the Vietnam based FMCG company. The deployment targeted marketing and CRM use cases, with explicit emphasis on O2O measurement and sampling activations to support personalized messaging and campaign orchestration.
ByteTech PangoCDP was configured to build unified customer profiles, run advanced segmentation, and execute automated journeys and sampling activations across digital and field channels. The project produced over 65 customer segments and 55 automated flows within six months, reflecting heavy use of the PangoCDP segmentation engine and journey orchestration capabilities.
The implementation integrated with Salesforce CRM to feed structured customer and lead records into the marketing stack and to operationalize CDP segments for sales and CRM driven campaigns. O2O measurement was instrumented to link digital behaviors to offline sampling outcomes and to enable campaign effectiveness analysis across channels.
Rollout and governance were focused on NutiFood marketing and CRM teams in Vietnam, establishing ownership of segmentation rules, automated flow maintenance, and campaign activation standards. The deployment delivered a centralized ByteTech PangoCDP instance that enabled personalized messaging based on unified customer data and supported ongoing O2O orchestration and campaign activation.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at NutiFood
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by NutiFood Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from NutiFood IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the NutiFood digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD NutiFood Technographics
NutiFood is a Consumer Packaged Goods organization based in Vietnam,
with around 5300 employees and annual revenues of $500.0 million.
NutiFood operates a diverse technology stack with applications such as
Oracle E-Business Suite, Google Workspace (Formerly Google G-Suite) and ByteTech PangoCDP,
covering areas like ERP Financial, Collaboration and Customer Data Platform.
NutiFood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and ByteTech.
NutiFood recently adopted applications including
ByteTech PangoCDP in 2023, Google Workspace (Formerly Google G-Suite) in 2022 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of NutiFood’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates NutiFood’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete NutiFood technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.