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NutiFood Data, Technology Stack, and Enterprise Applications
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2022 2022
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Cloudflare Legacy Cloudflare CDN Content Delivery Network IaaS n/a 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ByteTech Legacy ByteTech PangoCDP Customer Data Platform CRM n/a 2023 2023 In 2023, NutiFood implemented ByteTech PangoCDP, a Customer Data Platform, to centralize online to offline customer data for the Vietnam based FMCG company. The deployment targeted marketing and CRM use cases, with explicit emphasis on O2O measurement and sampling activations to support personalized messaging and campaign orchestration. ByteTech PangoCDP was configured to build unified customer profiles, run advanced segmentation, and execute automated journeys and sampling activations across digital and field channels. The project produced over 65 customer segments and 55 automated flows within six months, reflecting heavy use of the PangoCDP segmentation engine and journey orchestration capabilities. The implementation integrated with Salesforce CRM to feed structured customer and lead records into the marketing stack and to operationalize CDP segments for sales and CRM driven campaigns. O2O measurement was instrumented to link digital behaviors to offline sampling outcomes and to enable campaign effectiveness analysis across channels. Rollout and governance were focused on NutiFood marketing and CRM teams in Vietnam, establishing ownership of segmentation rules, automated flow maintenance, and campaign activation standards. The deployment delivered a centralized ByteTech PangoCDP instance that enabled personalized messaging based on unified customer data and supported ongoing O2O orchestration and campaign activation.
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2010 2011
IT Decision Makers and Key Stakeholders at NutiFood
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by NutiFood Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD NutiFood Technographics

NutiFood is a Consumer Packaged Goods organization based in Vietnam, with around 5300 employees and annual revenues of $500.0 million.

NutiFood operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), Cloudflare CDN and ByteTech PangoCDP, covering areas like Collaboration, Content Delivery Network and Customer Data Platform.

NutiFood has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, Cloudflare and ByteTech.

NutiFood recently adopted applications including ByteTech PangoCDP in 2023, Google Workspace (Formerly Google G-Suite) in 2022 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of NutiFood’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates NutiFood’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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