Ho Chi Minh City, 700000,
Vietnam
NutiFood Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by NutiFood and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5300 NutiFood employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that NutiFood has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2022, Cloudflare CDN for Content Delivery Network in 2020, ByteTech PangoCDP for Customer Data Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems NutiFood is running and its propensity to invest more and deepen its relationship with Google , Cloudflare , ByteTech or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing NutiFood revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for NutiFood intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2022 | 2022 |
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Cloudflare | Legacy | Cloudflare CDN | Content Delivery Network | IaaS | n/a | 2020 | 2020 |
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| ByteTech | Legacy | ByteTech PangoCDP | Customer Data Platform | CRM | n/a | 2023 | 2023 | In 2023, NutiFood implemented ByteTech PangoCDP, a Customer Data Platform, to centralize online to offline customer data for the Vietnam based FMCG company. The deployment targeted marketing and CRM use cases, with explicit emphasis on O2O measurement and sampling activations to support personalized messaging and campaign orchestration. ByteTech PangoCDP was configured to build unified customer profiles, run advanced segmentation, and execute automated journeys and sampling activations across digital and field channels. The project produced over 65 customer segments and 55 automated flows within six months, reflecting heavy use of the PangoCDP segmentation engine and journey orchestration capabilities. The implementation integrated with Salesforce CRM to feed structured customer and lead records into the marketing stack and to operationalize CDP segments for sales and CRM driven campaigns. O2O measurement was instrumented to link digital behaviors to offline sampling outcomes and to enable campaign effectiveness analysis across channels. Rollout and governance were focused on NutiFood marketing and CRM teams in Vietnam, establishing ownership of segmentation rules, automated flow maintenance, and campaign activation standards. The deployment delivered a centralized ByteTech PangoCDP instance that enabled personalized messaging based on unified customer data and supported ongoing O2O orchestration and campaign activation. |
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
ERP Financial | ERP Financial Management |
|
2010 | 2011 |
|
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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