Middlebury, 6762, CT,
United States
O2 Concepts Technographics
O2 Concepts Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by O2 Concepts and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 O2 Concepts employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that O2 Concepts has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2016, Microsoft 365 for Collaboration in 2015, Oracle Netsuite Bronto Marketing Platform for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems O2 Concepts is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing O2 Concepts revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for O2 Concepts intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
O2 Concepts Tech Stack and Enterprise Applications
O2 Concepts ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, O2 Concepts implemented Oracle NetSuite ERP to centralize transaction processing and financial reporting, using the system as the companys primary ERP Financial platform. O2 Concepts Oracle NetSuite ERP serves as the backbone for finance and cross-departmental reporting, with explicit use in sales and finance reporting workflows.
The implementation focuses on standard ERP Financial capabilities, including centralized general ledger processing, accounts receivable and accounts payable workflows, and structured financial reporting and consolidation. Internal IT administrators actively create improvements and administer the Oracle NetSuite ERP environment, driving configuration changes, automation of routine financial workflows, and iterative enhancements to support manufacturing operational needs.
NetSuite administration is housed within O2 Concepts IT operations, which also manages Internet of Things strategy and resources for the companys proprietary DNA Technology, aligning IoT data flows with ERP reporting and operational workflows. Governance is delivered through centralized IT ownership of the application, role based access controls, and ongoing report compilation processes for departments such as sales and finance, enabling coordinated operational and financial data capture across the organization.
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O2 Concepts Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, O2 Concepts deployed Microsoft 365 as its Collaboration platform. The deployment supports the company of about 50 employees and is referenced on the corporate website, indicating an organization level Microsoft 365 tenant used for core corporate communications and collaboration. This implementation positions Microsoft 365 as the primary Collaboration application across the business function of internal communications and knowledge sharing.
The Microsoft 365 implementation includes standard Collaboration capabilities, with Exchange Online for email, SharePoint Online for intranet and document libraries, OneDrive for Business for user file sync, and Microsoft Teams for chat and meetings. Configuration work centers on tenant configuration, mailbox and site provisioning, and information architecture for SharePoint document libraries to support manufacturing, engineering, and administrative workflows. Automation of user provisioning and centralized group management are consistent with Collaboration best practices for a 50 person manufacturer.
Governance is realized through centralized tenant administration and role based access controls within Microsoft 365, using administrative controls to manage sites, mailboxes, and Teams. Operational scope covers corporate and plant facing staff, aligning collaboration policies and information sharing across departments. The public signal on the company website confirms Microsoft 365 is an integrated part of O2 Concepts Collaboration tooling.
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O2 Concepts CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite Bronto Marketing Platform | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, O2 Concepts deployed Oracle Netsuite Bronto Marketing Platform to enable Marketing Automation for website-driven customer engagement. The Oracle Netsuite Bronto Marketing Platform was provisioned as a cloud-hosted marketing automation layer embedded on the company website, instrumenting web tracking and email channels. Deployment focused on the marketing function at O2 Concepts, reflecting a small to mid-market operational footprint and concentrating on outbound and lifecycle campaign orchestration. Implementation emphasized campaign templates, list management, and automated send workflows.
Configuration included core Marketing Automation capabilities such as email campaign orchestration, behavioral segmentation, automated journey flows, web tracking for behavioral triggers, and consent and suppression controls. Integrations were oriented to typical contact and order management endpoints rather than specific named systems, enabling the marketing team to coordinate contact lists and website events with operational systems. Governance centered on marketing operations controls for list hygiene, consent management, and campaign approval workflows, with the marketing team owning day to day operations and campaign execution. This narrative describes a website-centric Marketing Automation deployment using Oracle Netsuite Bronto Marketing Platform at O2 Concepts.
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O2 Concepts IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at O2 Concepts
Apps Being Evaluated by O2 Concepts Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||