Buenos Aires, 1880,
Argentina
Ogilvy & Mather Argentina Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Ogilvy & Mather Argentina and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 65 Ogilvy & Mather Argentina employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ogilvy & Mather Argentina has purchased the following applications: Advertmind ERP for ERP Financial in 2017, Adobe Connect for Audio Video and Web Conferencing in 2017, Box for Content Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ogilvy & Mather Argentina is running and its propensity to invest more and deepen its relationship with AdvertMind , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ogilvy & Mather Argentina revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ogilvy & Mather Argentina intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdvertMind | Legacy | Advertmind ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Ogilvy & Mather Argentina implemented Advertmind ERP as its Enterprise Resource Planning platform to centralize finance and accounting operations. The deployment covered finance activities across Argentina and Chile, supporting Contabilidad financiera and broader finance functions within the professional services organization.
Advertmind ERP was configured to manage core transactional modules including supplier invoice processing, supplier master data and registration management, current account analysis and bank reconciliation workflows. The implementation explicitly supported routine activities such as uploading supplier invoices into Advertmind ERP and maintaining supplier registration records, aligning transactional controls with standard ERP posting and ledger structures.
Operational integration included a data exchange into a SAP BFC system for loading of P&L-MPLBs, establishing a reporting pathway from Advertmind ERP to SAP BFC for consolidated profit and loss assemblies. Day-to-day processing and reconciliations were executed by the finance organization, with documented Finance Trainee activity focused on invoice uploads, current account analysis and bank reconciliations across Chile and Argentina.
Governance emphasized finance process ownership, transaction-level controls, and scheduled feeds to the SAP BFC reporting layer, with configuration concentrated on supplier lifecycle management, accounts reconciliation routines and reporting handoffs. Advertmind ERP Enterprise Resource Planning served as the central finance system for Ogilvy & Mather Argentina in 2017, coordinating transactional bookkeeping and reporting integration.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Collaboration | Collaboration |
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2024 | 2024 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Box | Legacy | Box | Content Management | Content Management | n/a | 2024 | 2024 |
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Digital Signing | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2014 | 2014 |
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Web Content Management | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Financial Consolidation and Close | EPM |
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2016 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2018 | 2018 |
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PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2020 | 2020 |
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Project Portfolio Management | PPM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Digital Workspace | IaaS |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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