Old Thorns Golf Hotel and Country Estate
Longmoor Road, Griggs Green,
Liphook, GU30 7PE,
United Kingdom
Liphook, GU30 7PE,
United Kingdom
44 14 2872-4555
Leisure and Hospitality
Old Thorns Golf Hotel and Country Estate Technographics
Old Thorns Golf Hotel and Country Estate Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Old Thorns Golf Hotel and Country Estate and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 237 Old Thorns Golf Hotel and Country Estate employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Old Thorns Golf Hotel and Country Estate has purchased the following applications: Premier Software for Hospitality ERP in 2017, Tawk.to for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Old Thorns Golf Hotel and Country Estate is running and its propensity to invest more and deepen its relationship with Journey , Oracle , Amadeus IT Group or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Old Thorns Golf Hotel and Country Estate revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Old Thorns Golf Hotel and Country Estate intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Old Thorns Golf Hotel and Country Estate Tech Stack and Enterprise Applications
Old Thorns Golf Hotel and Country Estate ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Journey | Legacy | Premier Software | Hospitality ERP | ERP Services and Operations | n/a | 2017 | 2017 |
In 2017, Old Thorns Golf Hotel and Country Estate implemented Premier Software as its Hospitality ERP. The deployment addressed estate-wide operational needs for a 237-employee leisure and hospitality business in the United Kingdom, positioning Premier Software as the primary application for property and guest management.
Configuration focused on core Hospitality ERP capabilities, including property management and reservations, rate and availability controls, front office guest folios, point of sale and food and beverage transaction handling, housekeeping and room management workflows, and back-office financial posting and basic inventory controls. Premier Software was used to centralize operational modules that coordinate stay reservations, event bookings and on-property services consistent with Hospitality ERP functional expectations.
The implementation was delivered as a web-accessible solution, with Premier Software surfaced via a vendor client portal and integrated onto the property website for transactional access and guest-facing interactions. The architecture centered on a hosted application model and a browser-based client portal for reservation entry, guest self-service and administrative access, rather than on-premise server infrastructure.
Operational scope covered front desk operations, food and beverage and events management, housekeeping coordination and central billing for the Old Thorns estate, aligning those business functions under Premier Software as the single system of record. Governance emphasized consolidated workflows for reservations, billing and room management to reduce manual reconciliation across departments, and change control was oriented around central configuration of rates, availability and posting rules within Premier Software.
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Hotel Property Management | ERP Services and Operations |
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2017 | 2017 |
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Reservation and Booking Management | ERP Services and Operations |
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2018 | 2018 |
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Old Thorns Golf Hotel and Country Estate AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Old Thorns Golf Hotel and Country Estate deployed Tawk.to. Tawk.to is implemented as a website embedded chat solution in the Chatbots and Conversational AI category and is used on the corporate site to capture guest inquiries, pre arrival questions, and booking leads. The relationship is Old Thorns Golf Hotel and Country Estate, Tawk.to, Chatbots and Conversational AI supporting guest services and reservations.
The implementation leverages the vendor's embedded chat widget and web based management console, configured with Chatbots and Conversational AI capabilities such as live chat handling, canned responses, offline messaging, and visitor monitoring. Operational coverage centers on front desk and reservations workflows, with message routing configured for staffed service hours and escalation paths to booking staff. Governance and day to day management are handled internally via the web administration interface for access control, script updates, and response template maintenance.
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Old Thorns Golf Hotel and Country Estate Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Old Thorns Golf Hotel and Country Estate implemented Microsoft 365 as its Collaboration platform. The company website explicitly references use of Microsoft 365, indicating estate-level adoption of the Microsoft 365 application across the property and corporate presence.
The Microsoft 365 implementation provides standard Collaboration capabilities typically used in hospitality environments, including email and calendaring, intranet and document management, real-time chat and meetings, file synchronization, and desktop productivity applications. Microsoft 365 is positioned to support core business functions such as internal communications, operations coordination, guest-facing staff collaboration, and administrative productivity.
Operationally the deployment is described as an estate-wide Microsoft 365 rollout managed through a centralized tenant model, covering employees across corporate, front-of-house, and back-office teams. Governance and user lifecycle activities are aligned with common Microsoft 365 practices, including centralized user provisioning and access controls to enforce collaboration policies and protect organizational content.
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Collaboration | Collaboration |
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2022 | 2022 |
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Old Thorns Golf Hotel and Country Estate Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2009 | 2009 |
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Old Thorns Golf Hotel and Country Estate CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Sales Automation, Customer Loyalty | CRM |
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2020 | 2020 |
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Old Thorns Golf Hotel and Country Estate ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Old Thorns Golf Hotel and Country Estate PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Old Thorns Golf Hotel and Country Estate IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Old Thorns Golf Hotel and Country Estate
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of Revenue | Director | Finance | |
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Group Financial Controller | Director | Finance | |
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Finance Manager | Manager | Finance | |
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Finance Director | Director | Finance | |
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Apps Being Evaluated by Old Thorns Golf Hotel and Country Estate Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Old Thorns Golf Hotel and Country Estate IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Old Thorns Golf Hotel and Country Estate digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Old Thorns Golf Hotel and Country Estate Technographics
Old Thorns Golf Hotel and Country Estate is a Leisure and Hospitality organization based in United Kingdom,
with around 237 employees and annual revenues of $18.0 million.
Old Thorns Golf Hotel and Country Estate operates a diverse technology stack with applications such as
Premier Software, Tawk.to and Microsoft 365,
covering areas like Hospitality ERP, Chatbots and Conversational AI and Collaboration.
Old Thorns Golf Hotel and Country Estate has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Journey, Tawk.to and Microsoft.
Old Thorns Golf Hotel and Country Estate recently adopted applications including
Slack Connect in 2022, Revinate CRM in 2022 and New Relic APM in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Old Thorns Golf Hotel and Country Estate’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Old Thorns Golf Hotel and Country Estate’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Old Thorns Golf Hotel and Country Estate technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.