Broxburn, EH52 5LH,
United Kingdom
Ooni Technographics
Ooni Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ooni and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Ooni employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ooni has purchased the following applications: SAP Business ByDesign for ERP Financial in 2018, Shopify Plus for eCommerce in 2016, ActiveCampaign for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ooni is running and its propensity to invest more and deepen its relationship with SAP , Shopify , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ooni revenues, which have grown to $261.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ooni intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ooni Tech Stack and Enterprise Applications
Ooni ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business ByDesign | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Ooni implemented SAP Business ByDesign, selecting the solution as its ERP Financial platform to centralize commercial and financial information. Ooni selected Cofficient to lead the implementation based on professional delivery capabilities and development expertise, aligning the program with the company growth plan to scale in a controlled and strategic fashion.
The SAP Business ByDesign deployment concentrated on core financial management, order to cash and procurement workflows, inventory and fulfillment visibility, and embedded commercial reporting to provide consistent financial close and operational planning data. Configuration emphasized master data consolidation and ERP Financial controls to give Ooni better information for commercial decision making.
Cofficient led integrations between SAP Business ByDesign and Oonis e commerce channels, explicitly including Shopify and Amazon, as well as multiple third party fulfilment partners, enabling unified order routing and consolidated sales reporting across channels. The implementation targeted commercial, e commerce, supply chain, customer service and finance teams across Oonis Scotland base and its global sales footprint, centralizing channel and fulfilment data into the SAP Business ByDesign tenant.
Governance was partner driven with a focus on data consolidation and cross functional process alignment so that Ooni could compare sales across all sales channels and its online store. The project aimed to streamline operations and provide a single source of accurate commercial information to support strategic decisions about products, marketing, sales and customer service.
|
Ooni eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopify | Legacy | Shopify Plus | eCommerce | eCommerce | n/a | 2016 | 2016 |
In 2016, Ooni implemented Shopify Plus for eCommerce to automate core commerce operations as the manufacturer scaled into the U.S., Germany, and the U.K. The implementation targeted reducing manual inventory and order management tasks so the team could focus on growing demand for backyard pizza ovens.
Ooni deployed Shopify Flow to automate stock management, Launchpad to schedule and automate Black Friday Cyber Monday sales, Shopify Scripts to implement discounts and apply shipping rules at checkout, and Shopify Payments to streamline checkout. Approximately 50 Flow automations were configured to remove manual labour from inventory and operational workflows, and Shopify Scripts was used to enforce promotional pricing and shipping rules at transaction time.
Operational coverage included e-commerce operations, marketing campaign execution, checkout experience, and the internal development team responsible for configuration and custom scripting. The company relied on Shopify Plus as a managed ecosystem, which reduced infrastructure and uptime concerns and allowed the development team to remain lean while supporting rapid demand spikes across its markets.
Governance shifted toward platform driven automation and scheduled campaign orchestration, centralizing promotional and inventory workflows within Shopify Plus. Outcomes reported by Ooni include 400% growth in sales within a year, a 68% increase in conversion rate using Shopify Payments, and a substantial reduction in manual labour through 50 production Flow automations.
|
|
|
|
|
eCommerce | eCommerce |
|
2024 | 2024 |
|
Ooni CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2018 | 2018 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2022 | 2022 |
|
Ooni IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Ooni
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Head of Engineering and Technology | Director | IT | |
|
|
|
Web Developer | Manager | IT | |
|
|
|
Digital Product Manager | Manager | IT | |
|
|
|
Affiliate Marketing Manager | Manager | Marketing | |
|
|
|
Head of People | Director | HR | |
|
|
|
ERP Manager | Manager | IT | |
|
|
|
Chief Technology Officer | CXO | IT | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Group Finance Manager | Manager | Finance | |
|
|
|
Assistant ERP Administrator | Manager | IT | |
|
|
|
IT Manager | Manager | IT | |
|
Apps Being Evaluated by Ooni Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||