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Optimation Group
Location
Level 12, 215-229 Lambton Quay,
Wellington, 6011,
New Zealand
Website
https://www.optimation.co.nz/
Phone
64 4 472 7218
Artw industry
Professional Services
Employee
Revenue

Optimation Group Technographics

Optimation Group Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Optimation Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Optimation Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Optimation Group has purchased the following applications: JobAdder ATS for Applicant Tracking System in 2017, Microsoft 365 for Collaboration in 2016, Hubspot CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Optimation Group is running and its propensity to invest more and deepen its relationship with JobAdder , Microsoft , HubSpot or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Optimation Group revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Optimation Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Optimation Group Data, Technology Stack, and Enterprise Applications
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
JobAdder Legacy JobAdder ATS Applicant Tracking System HCM n/a 2017 2017
In 2017 Optimation Group implemented JobAdder ATS as its recruiting platform, deploying the JobAdder ATS Applicant Tracking System to centralize talent acquisition activities for the professional services firm. The implementation targeted HR and hiring managers, consolidating job postings and candidate workflows for roles such as software engineering as evidenced by published job listings on the JobAdder platform. The deployment followed typical cloud-hosted Applicant Tracking System architecture, providing a single pane for requisition creation, public job distribution, and candidate intake. JobAdder ATS was configured to manage core applicant tracking capabilities including job posting distribution, candidate pipeline management, resume parsing and structured interview stages. The configuration emphasized role-based access for recruiters and hiring managers and standardized pipeline workflows to enforce consistent screening and interview orchestration. The implementation narrative aligns JobAdder ATS Applicant Tracking System functionality with Optimation Group talent acquisition operations, documenting the relationship between the Company, the Application, the Applicant Tracking System category and hiring workflows.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Microsoft Legacy Microsoft 365 Collaboration Collaboration n/a 2016 2016
In 2016, Optimation Group implemented Microsoft 365. Optimation Group deployed Microsoft 365 as a Collaboration platform to support its professional services operations, addressing internal communications, project file management, and client-facing document workflows for the company’s 200 employees in New Zealand. The implementation centers on cloud-hosted Microsoft 365 services with common Collaboration capabilities such as hosted email, team chat, cloud file storage and document collaboration, and intranet-style content management. Deployment appears to be organized as a centralized tenant for firmwide use, with configuration activity focused on role-based access controls, cloud identity and access governance, and collaboration policies to align with professional services workflows. Public site indicators show Microsoft 365 in active use on the company web presence, confirming tenant-level provisioning and standard SaaS consumption of Microsoft 365 services.
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot CRM CRM CRM n/a 2020 2020
In 2020, Optimation Group deployed Hubspot CRM. Optimation Group, a 200-employee professional services firm in New Zealand, implemented Hubspot CRM as a CRM on their website to centralize inbound lead capture and contact record management, using a vendor-hosted cloud SaaS configuration that instruments web forms and visitor tracking to feed leads into the system. The implementation covers standard CRM functional modules including contact and company records, deal pipeline management, activity logging, and marketing email templates, configured to support sales, marketing, and client success workflows. Website integration routes form submissions and web behavioral signals into Hubspot CRM for automated contact enrichment and pipeline assignment, while governance centers on standardized contact fields and sales stage definitions to create repeatable handoffs between marketing and sales.
Digital Advertising Platform CRM 2020 2020
Marketing Automation CRM 2019 2019
Marketing Automation CRM 2021 2021
PPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Project Portfolio Management PPM 2005 2005
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Application Hosting and Computing Services IaaS 2019 2019
IT Decision Makers and Key Stakeholders at Optimation Group
First Name Last Name Title Function Department Email Phone
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Show All Contacts
Apps Being Evaluated by Optimation Group Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Optimation Group Technographics

Optimation Group is a Professional Services organization based in New Zealand, with around 200 employees and annual revenues of $30.0 million.

Optimation Group operates a diverse technology stack with applications such as JobAdder ATS, Microsoft 365 and Hubspot CRM, covering areas like Applicant Tracking System, Collaboration and CRM.

Optimation Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as JobAdder, Microsoft and HubSpot.

Optimation Group recently adopted applications including Hubspot Marketing Automation in 2021, Hubspot CRM in 2020 and HubSpot Ads in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Optimation Group’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Optimation Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Optimation Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.