Organicgirl
900 Work Street,
Salinas, 93901, CA,
United States
Salinas, 93901, CA,
United States
1 831-758-7800
Consumer Packaged Goods
Organicgirl Technographics
Organicgirl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Organicgirl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Organicgirl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Organicgirl has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2015, WooCommerce for eCommerce in 2021, ActiveCampaign for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Organicgirl is running and its propensity to invest more and deepen its relationship with Microsoft , Automattic , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Organicgirl revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Organicgirl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Organicgirl Tech Stack and Enterprise Applications
Organicgirl ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2015 | 2016 |
In 2015, Organicgirl implemented Microsoft Dynamics NAV as its core ERP Financial system. The Microsoft Dynamics NAV deployment served as the companywide transactional backbone, coordinating sales orders, procurement, production planning, and inventory control for its consumer packaged goods operations.
The implementation emphasized modules for inventory management, procurement and purchase order control, sales order management, production scheduling across multiple manufacturing lines, lot tracking and FIFO expiry management, and demand planning coordination. Users continued the documented practice of running planning and analytical workflows in Microsoft Excel while leveraging Microsoft Dynamics NAV to centralize master data, order lifecycles, and material requirements.
Operational coverage included demand planning for the western United States and coordination of production across a seven day a week facility and co pack partners, with operational sites referenced in Salinas California and Covington Kentucky. Microsoft Dynamics NAV was used to align raw material ordering, packaging procurement, and finished goods planning across production lines and to manage strict expiration and yield constraints.
Governance and process changes were operationally focused, with demand plans distributed to the operations team with ample lead time, daily reviews of product yields to adjust demand, and continuous communication between raw supply, transportation, operations, sales, and marketing. The configuration supported routine monitoring of inventory waste and enabled actions to reduce or eliminate financial losses while helping ensure production was executed on time and efficiently.
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Organicgirl eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Organicgirl implemented WooCommerce on its public website as the company’s eCommerce platform. The WooCommerce implementation serves as the primary consumer-facing storefront and online order capture layer for Organicgirl, aligning product merchandising with the corporate website content.
The implementation centers on standard eCommerce functional modules, including online product catalog and SKU presentation, shopping cart and checkout workflows, order management and fulfillment orchestration, and storefront merchandising configuration. Configuration work emphasized catalog and product attribute management, pricing and promotion controls, and checkout flow customization consistent with typical WooCommerce capabilities.
Deployment is hosted on their WordPress site under Automattic, with WooCommerce embedded into the site architecture to provide storefront delivery and administrative control. Operational ownership is concentrated in marketing, e-commerce operations, and customer service teams, with governance focused on site content publishing, catalog updates, and order processing workflows.
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Organicgirl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Organicgirl deployed ActiveCampaign on its website. ActiveCampaign is used as the Marketing Automation application to support Organicgirl's digital marketing and e-commerce touchpoints.
The implementation centered on core Marketing Automation capabilities including email marketing, automated workflows, site tracking, web form lead capture, contact segmentation, and behavior-triggered messaging. ActiveCampaign was configured to collect interactions from iloveorganicgirl.com, enrich contact records, and orchestrate campaign automation across consumer email programs.
Operational ownership sits with Organicgirl's marketing and e-commerce teams, covering site-driven demand generation and consumer retention activities. Governance and process changes focused on campaign approval workflows, list management and data hygiene, and workflow configuration standards to maintain consistent use of ActiveCampaign across digital channels.
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Organicgirl PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2018 | 2018 |
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Apps Development | PaaS |
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2018 | 2018 |
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Organicgirl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2013 | 2013 |
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Organicgirl CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Organicgirl
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Application Development Manager | Manager | IT | |
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Accounts Receivable Manager | Manager | Finance | |
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Accounts Receivable & Credit Manager | Manager | Finance | |
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Vice President of Information Technology and ERP | VP | IT | |
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Senior Accountant | Manager | Finance | |
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Director of Engineering | Director | Finance | |
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Business Development Manager- National Account Manager | Manager | Sales | |
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Business Development Manager | Manager | Sales | |
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Business Development Manager | Manager | Sales | |
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Director of Internal Supply Chain | Director | Supply Chain | |
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EVP Ops/ EVP IT | VP | Finance | |
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Supply Manager | Manager | Supply Chain | |
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Vice President of Human Resources | VP | HR | |
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Food Safety and Organic Compliance Manager | Manager | Finance | |
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Product Manager | Manager | Finance | |
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Customer Development Manager | Manager | Customer Service | |
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Apps Being Evaluated by Organicgirl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Organicgirl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Organicgirl digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Organicgirl Technographics
Organicgirl is a Consumer Packaged Goods organization based in United States,
with around 250 employees and annual revenues of $30.0 million.
Organicgirl operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, WooCommerce and ActiveCampaign,
covering areas like ERP Financial, eCommerce and Marketing Automation.
Organicgirl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and ActiveCampaign.
Organicgirl recently adopted applications including
WooCommerce in 2021, ActiveCampaign in 2020 and Amazon EC2 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Organicgirl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Organicgirl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Organicgirl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.