Orlando Magic
8701 Maitland Summit Blvd,
Orlando, 32810-5915, FL,
United States
Orlando, 32810-5915, FL,
United States
1 407-440-7000
Leisure and Hospitality
Orlando Magic Technographics
Orlando Magic Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Orlando Magic and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 125 Orlando Magic employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Orlando Magic has purchased the following applications: ABI MasterMind Workforce Manager for Workforce Management in 2005, Ticketmaster Account Manager for Reservation and Booking Management in 2014, GumGum for Artificial Intelligence Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Orlando Magic is running and its propensity to invest more and deepen its relationship with ABI MasterMind , Ticketmaster , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Orlando Magic revenues, which have grown to $14.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Orlando Magic intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Orlando Magic Tech Stack and Enterprise Applications
Orlando Magic HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ABI MasterMind | Legacy | ABI MasterMind Workforce Manager | Workforce Management | HCM | n/a | 2005 | 2005 |
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Orlando Magic ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ticketmaster | Legacy | Ticketmaster Account Manager | Reservation and Booking Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014 Orlando Magic partnered with Ticketmaster to implement Ticketmaster Account Manager as a Reservation and Booking Management solution to support its season-ticket and fan credit programs. The deployment was explicitly used to operate the Magic Money virtual-currency program and to centralize season-ticket management workflows, enabling returns, upgrades and flexible use of credits for holders.
The implementation configured Ticketmaster Account Manager to host virtual-currency accounting alongside season-ticket inventory controls and returns processing. Functional capabilities included credit issuance and redemption, automated upgrade flows for seat exchanges, and managed returns that reconciled customer credits with ticket inventory in the system.
Integration work focused on ticketing and CRM connectivity within the United States, linking Account Manager transaction records to the club s customer records to support personalized credit balances and resale eligibility. Returned tickets were routed through Account Manager s resale pathways and resold at market value, a change that supported bonus return programs offered in subsequent seasons and increased flexibility for season-ticket holders.
Operational governance was centered in ticketing operations and CRM teams, with process changes to ticket returns, credit management and upgrade approvals embedded in Account Manager workflows. The Orlando Magic used Ticketmaster Account Manager to align reservation and booking management processes with revenue programs, enabling programmatic resale and credit mechanics that supported the club s season-ticket business model.
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Orlando Magic AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2018 | 2018 |
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Orlando Magic Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Orlando Magic Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Orlando Magic CRM
Orlando Magic ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2023 | 2023 |
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Orlando Magic PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Project Portfolio Management | PPM |
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2022 | 2022 |
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Orlando Magic TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Orlando Magic PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2011 |
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Orlando Magic IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Orlando Magic CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Orlando Magic
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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EVP Technology | VP | IT | |
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Events and Engagement Coordinator | Manager | Finance | |
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Senior Manager, Events and Engagement | Manager | Operations | |
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Chief Executive Officer | CXO | Finance | |
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VP of People | VP | HR | |
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Director of Finance | Director | Finance | |
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Payroll Manager | Manager | HR | |
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Sr. VP of Finance | VP | Finance | |
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Operations Manager | Manager | Operations | |
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Accountant | Director | Finance | |
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Operations Manager | Manager | Operations | |
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Accounting Specialist | Non Manager | Finance | |
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Apps Being Evaluated by Orlando Magic Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Orlando Magic IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Orlando Magic digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Orlando Magic Technographics
Orlando Magic is a Leisure and Hospitality organization based in United States,
with around 125 employees and annual revenues of $14.0 million.
Orlando Magic operates a diverse technology stack with applications such as
ABI MasterMind Workforce Manager, Ticketmaster Account Manager and GumGum,
covering areas like Workforce Management, Reservation and Booking Management and Artificial Intelligence Marketing.
Orlando Magic has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ABI MasterMind, Ticketmaster and GumGum.
Orlando Magic recently adopted applications including
Qualtrics CustomerXM in 2023, comScore Activation in 2023 and Amplitude Behavioral Analytics Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Orlando Magic’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Orlando Magic’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Orlando Magic technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.