Oscar de la Renta
11 West 42nd Street,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 888-782-6357
Retail
Oscar de la Renta Technographics
Oscar de la Renta Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oscar de la Renta and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Oscar de la Renta employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oscar de la Renta has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, HERO for eCommerce in 2019, Sailthru for Marketing Automation in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oscar de la Renta is running and its propensity to invest more and deepen its relationship with Intuit , PayPal , Affirm or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oscar de la Renta revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oscar de la Renta intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oscar de la Renta Tech Stack and Enterprise Applications
Oscar de la Renta ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Oscar de la Renta implemented Intuit Quickbooks Enterprise as its ERP Financial application to standardize sales and financial recordkeeping for the brand. The deployment focused on supporting commercial finance functions tied to international sales rather than broad ERP consolidation across unrelated business units.
Intuit Quickbooks Enterprise was configured to support recurring financial workflows and sales reporting, including weekly selling reports, order confirmations, and linesheet updates. Configuration work centered on transaction capture, invoicing and accounts receivable workflows that map to the international sales cadence, with bookkeeping and reporting structures aligned to the brand's retail and wholesale order cycles.
Operational ownership was concentrated between the international sales team and the central finance function, with process changes to enforce a weekly reporting cadence and consistent order confirmation and linesheet templates. The implementation emphasized predictable update routines for QuickBooks driven by the international sales workflow, enabling the sales team to refresh selling reports and order confirmations on a weekly basis.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Oscar de la Renta eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HERO | Legacy | HERO | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019, Oscar de la Renta implemented HERO as its eCommerce platform on oscardelarenta.com. HERO was configured to power the public storefront, managing product catalog presentation, shopping cart and checkout workflows, and content-driven merchandising across the brand site.
The deployment embedded HERO into the website architecture to deliver storefront components and commerce orchestration, aligning digital catalog management, promotional merchandising, and order capture with site publishing. Operational ownership was concentrated in the digital commerce, merchandising, and marketing functions, with governance centered on catalog updates, promotional cadence, and checkout operations, and the HERO application supporting those end-to-end commerce workflows.
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eCommerce | eCommerce |
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2019 | 2019 |
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Oscar de la Renta CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sailthru | Legacy | Sailthru | Marketing Automation | CRM | n/a | 2012 | 2012 |
In 2012, Oscar de la Renta implemented Sailthru as its Marketing Automation platform on its website. The deployment focused on embedding Sailthru into the public-facing site to capture behavioral signals and drive personalized messaging, supporting marketing and e-commerce business functions across the organization. The implementation placed the web channel as the primary data source for Sailthru profile enrichment and campaign triggering.
Sailthru was configured for core Marketing Automation capabilities including email campaign orchestration, segmentation, behavioral targeting, lifecycle campaign automation, and onsite content personalization. Configuration work emphasized template-driven email personalization and event based segmentation so that web interactions informed email and onsite message composition, consistent with standard marketing automation workflows. The use of Sailthru enabled profile consolidation and rule based campaign orchestration under a single marketing automation platform.
Operational ownership was assigned to marketing and digital commerce teams, with marketing operations responsible for template management, segmentation taxonomies, and campaign scheduling. Implementation used client side tags on the website to instrument page events and feed Sailthru profiles, supporting real time message orchestration and A/B testing of creative and send logic. Governance included standardized campaign templates and approval workflows to manage sends and maintain data quality within the Sailthru environment.
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Oscar de la Renta IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2004 | 2004 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Oscar de la Renta CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs), Archive as a Service (AaaS) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Oscar de la Renta
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Controller | Director | Finance | |
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Corporate Controller | Director | Finance | |
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General Manager | Manager | Finance | |
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Apps Being Evaluated by Oscar de la Renta Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Oscar de la Renta IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Oscar de la Renta digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Oscar de la Renta Technographics
Oscar de la Renta is a Retail organization based in United States,
with around 350 employees and annual revenues of $100.0 million.
Oscar de la Renta operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, HERO and Sailthru,
covering areas like ERP Financial, eCommerce and Marketing Automation.
Oscar de la Renta has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, HERO and Sailthru.
Oscar de la Renta recently adopted applications including
Microsoft Azure CDN in 2021, PayPal Enterprise in 2020 and Affirm in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oscar de la Renta’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oscar de la Renta’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oscar de la Renta technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.