Oy Gustav Paulig Ab
Oy Gustav Paulig Ab Technographics
Oy Gustav Paulig Ab Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Oy Gustav Paulig Ab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Oy Gustav Paulig Ab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Oy Gustav Paulig Ab has purchased the following applications: Microsoft Dynamics CRM for CRM in 2010, New Relic APM for Application Performance Management in 2021, OneTrust Cookie Consent for Governance, Risk and Compliance in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Oy Gustav Paulig Ab is running and its propensity to invest more and deepen its relationship with Microsoft , MediaMath , Adform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Oy Gustav Paulig Ab revenues, which have grown to $800.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Oy Gustav Paulig Ab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Oy Gustav Paulig Ab Tech Stack and Enterprise Applications
Oy Gustav Paulig Ab CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics CRM | CRM | CRM | n/a | 2010 | 2010 |
In 2010, Oy Gustav Paulig Ab deployed Microsoft Dynamics CRM as its enterprise CRM solution to centralize customer records and standardize sales and service workflows. Microsoft Dynamics CRM functions as the company CRM platform supporting customer-facing processes for the retail business.
The implementation emphasized contact and account management, sales force automation, pipeline management, and delivery of scheduled reporting, with configurations to produce standardized monthly and annual reports for commercial and customer service stakeholders. Microsoft Dynamics CRM was configured with dashboards and scheduled exports to support recurring management reporting and operational visibility.
Integration work included synchronizing customer master data and order-related records with SAP, enabling reconciled reporting and transactional handoffs between Microsoft Dynamics CRM and SAP systems. The integration focused on data consistency across CRM and ERP domains and on supporting report consolidation.
Operational coverage concentrated on sales, marketing, and customer service functions within Oy Gustav Paulig Ab, with governance around data quality, role-based security, and workflow rules for lead to order progression. Change control and scheduled reporting cadences were instituted to enforce consistent CRM usage and reporting practices.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Oy Gustav Paulig Ab ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Oy Gustav Paulig Ab deployed New Relic APM to instrument and monitor its public website, establishing a direct Application Performance Management implementation for web operations and digital commerce teams. The deployment emphasizes application level visibility for the public-facing site and aligns New Relic APM with the company need to observe end user experience and server-side application performance.
The implementation of New Relic APM covers standard Application Performance Management capabilities including transaction tracing, real user monitoring, error and exception analytics, performance dashboards, and alerting. Configuration appears focused on request-level instrumentation and service maps, enabling developers and operations to correlate slow transactions and error spikes to specific application components.
Operational coverage centers on front-end and backend web tiers for the corporate website, with instrumentation applied to both browser and server processes to capture latency, throughput, and failure modes. New Relic APM is used by web operations and application development teams to support incident investigation and performance troubleshooting, with data surfaced through centralized dashboards and alert channels.
Governance and rollout were organized around site components rather than third party integrations, with phased instrumentation across web services to reduce noise and tune alert thresholds. Controls include role based access to dashboards for operations and development, and routine review of traced transactions for release validation and performance regression detection.
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IT Service Management | ITSM |
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2020 | 2020 |
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Oy Gustav Paulig Ab TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OneTrust | Legacy | OneTrust Cookie Consent | Governance, Risk and Compliance | TRM | n/a | 2021 | 2021 |
In 2021, Oy Gustav Paulig Ab implemented OneTrust Cookie Consent on its public website. The deployment is recorded under the Governance, Risk and Compliance category and is positioned to centralize cookie consent and privacy controls for paulig.com.
The OneTrust Cookie Consent implementation was configured with standard consent management capabilities, including cookie scanning and classification, a configurable consent banner and user preference center, enforcement of script blocking until consent is provided, and persistent consent receipt logging for auditability. Configuration work focused on cookie category mapping, consent lifecycle handling, and policy text management using the OneTrust Cookie Consent application.
Operational scope includes web operations, marketing and legal/privacy teams, with the application governing on-site consent presentation and preference management for visitors to the corporate site. The deployment supports privacy lifecycle workflows by capturing consent metadata and storing consent records to inform internal compliance processes.
Governance activities oriented around the OneTrust Cookie Consent rollout included establishing consent record retention practices, aligning cookie categories with privacy policy language, and defining operational ownership for preference center updates and periodic re-scans. The implementation emphasizes centralized consent orchestration on the paulig.com site within the Governance, Risk and Compliance framework.
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Oy Gustav Paulig Ab IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Oy Gustav Paulig Ab
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Finance Director | Director | Finance | |
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Operations Director | Director | Finance | |
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Sourcing Director | Director | Procurement | |
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Director, Group Business Controlling | Director | Finance | |
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Director Finance Controlling | Director | Finance | |
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CFO | CXO | Finance | |
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Group Business Controller, Common functions | Director | Finance | |
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Director, Indirect Sourcing and Development | Director | Procurement | |
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IT Director | Director | IT | |
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Head of IT | Director | IT | |
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Apps Being Evaluated by Oy Gustav Paulig Ab Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Oy Gustav Paulig Ab IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Oy Gustav Paulig Ab digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Oy Gustav Paulig Ab Technographics
Oy Gustav Paulig Ab is a Retail organization based in Finland,
with around 2000 employees and annual revenues of $800.0 million.
Oy Gustav Paulig Ab operates a diverse technology stack with applications such as
Microsoft Dynamics CRM, New Relic APM and OneTrust Cookie Consent,
covering areas like CRM, Application Performance Management and Governance, Risk and Compliance.
Oy Gustav Paulig Ab has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, New Relic and OneTrust.
Oy Gustav Paulig Ab recently adopted applications including
New Relic APM in 2021, OneTrust Cookie Consent in 2021 and Atlassian Jira Service Desk in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Oy Gustav Paulig Ab’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Oy Gustav Paulig Ab’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Oy Gustav Paulig Ab technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.