AI Buyer Insights:

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Pacific Columns Tech Stack and Enterprise Applications

Pacific Columns ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Oracle Legacy Oracle NetSuite ERP ERP Financial ERP n/a 2014 2014
In 2014, Pacific Columns implemented Oracle NetSuite ERP to address core accounting and finance workflows. The deployment targeted ERP Financial capabilities across the companys finance and accounting functions, aligning a 40-employee communications firm with a cloud SaaS financial management platform. Configuration focused on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, billing, financial reporting, bank reconciliation and fixed asset tracking. Oracle NetSuite ERP was configured with a tailored chart of accounts, period close controls and automated invoicing workflows to support recurring billing and month-end processes. The implementation included integrations into operational order and cash management workflows, using application-level connectors to surface transactional data to the financial ledger and to reconcile bank activity. Operational scope centralized finance activities for the companys domestic operations and aligned order-to-cash and procure-to-pay touchpoints with the new ERP Financial system. Governance and rollout were executed as a phased finance-first program, with accounting team training, documented close procedures and role-based access controls to support financial controls and auditability. Post-deployment governance emphasized formalized month-end processes and ownership of financial data within the Oracle NetSuite ERP environment.
Pacific Columns Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2013 2013
In 2013, Pacific Columns adopted Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The 40-employee communications firm deployed Google Workspace (Formerly Google G-Suite) across the organization and uses it on their website for domain email and collaborative content workflows, positioning the application to support both external client correspondence and internal document collaboration. Configuration centered on standard Google Workspace modules, including Gmail for domain email, Drive and Shared Drives for file storage, Docs and Sheets for collaborative authoring, and Calendar for scheduling. Administrative controls were implemented through the Google Admin console for user provisioning, group-based access controls, and single-domain management, and the deployment was structured to cover all internal teams so Pacific Columns Google Workspace (Formerly Google G-Suite) Collaboration directly supports communications and internal productivity functions.
Collaboration Collaboration 2017 2017
Pacific Columns eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Commerce (ex Magento) eCommerce eCommerce n/a 2017 2017
In 2017, Pacific Columns deployed Adobe Commerce (ex Magento) to power eCommerce capabilities on its corporate website. The implementation positions Adobe Commerce (ex Magento) as the primary storefront and commerce engine supporting online product catalog and order capture for the business. The deployment emphasizes standard Adobe Commerce functional modules, including catalog management, merchandising and product presentation, storefront content delivery, shopping cart and checkout workflows, and basic order management. Configuration appears oriented to small business scale operations, with catalog and pricing configuration likely centralized for the product and marketing teams. Operationally the application is surfaced on the company website and serves sales and marketing business functions by enabling online product discovery and transaction capture. The implementation scope is website level, integrating commerce workflows into existing web content and customer touchpoints without public detail on external system integrations. Governance and operational control factors inferred from the eCommerce category include catalog governance, role based access to the Adobe Commerce administrative console, and commerce operational processes for order handling and content updates. The setup reflects a pragmatic, site focused Adobe Commerce implementation for a 40 person company, oriented toward managing online commerce, product information, and storefront operations.
Pacific Columns CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Marketing Analytics CRM 2016 2016
Marketing Automation CRM 2015 2015
Marketing Automation CRM 2021 2021
Pacific Columns IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2017 2017
Content Delivery Network IaaS 2020 2020
Pacific Columns CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at Pacific Columns

First Name Last Name Title Function Department Email Phone
Sales Manager Manager Sales
Architectural Consultant / Sales Representative Manager Sales
President CXO Finance

Apps Being Evaluated by Pacific Columns Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pacific Columns IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pacific Columns digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Pacific Columns Technographics
Pacific Columns is a Communications organization based in United States, with around 40 employees and annual revenues of $4.0 million.
Pacific Columns operates a diverse technology stack with applications such as Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Adobe Commerce (ex Magento), covering areas like ERP Financial, Collaboration and eCommerce.
Pacific Columns has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Oracle, Google and Adobe Systems.
Pacific Columns recently adopted applications including ActiveCampaign in 2021, Cloudflare CDN in 2020 and Fortra Agari Phishing Defense in 2020, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pacific Columns’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Pacific Columns’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pacific Columns technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.