Flutter Entertainment UK
Waterfront Hammersmith Embankment Chancellor’s Road,
London, W6 9HP,
United Kingdom
London, W6 9HP,
United Kingdom
44 20 8834-8000
Leisure and Hospitality
Flutter Entertainment UK Technographics
Flutter Entertainment UK Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Flutter Entertainment UK and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4000 Flutter Entertainment UK employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Flutter Entertainment UK has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2014, Workday Absence Management for Absence and Leave Management in 2020, Google Looker for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Flutter Entertainment UK is running and its propensity to invest more and deepen its relationship with Oracle , Workday , PageUp or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Flutter Entertainment UK revenues, which have grown to $2.68 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Flutter Entertainment UK intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Flutter Entertainment UK Tech Stack and Enterprise Applications
Flutter Entertainment UK ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, Flutter Entertainment UK implemented Oracle E-Business Suite. The Oracle E-Business Suite deployment served as the ERP Financial backbone for the group’s treasury reporting and cash forecasting activities and supported a program to centralise treasury operations around an in-house bank and a bank liquidity structure. The deployment scope focused on Group Treasury and Group Finance functions with operational touchpoints into retail banking operations and payments across Flutter divisions. The project aligned treasury reporting needs to senior management workflows including Flash Reporting, Forecasting, KPI production, and ad hoc reports for Treasury Committee and Audit Committee.
Oracle E-Business Suite was configured for financial modules including cash management, bank reconciliation, payments processing, general ledger integration and treasury reporting. Configurations emphasized direct cashflow forecasting with reconciliation to the indirect forecast, automated consolidation of corporate and retail banking KPIs, and support for payment workflows managed by the Treasury Payments team. Reporting capabilities were organized to produce regular and event driven outputs for senior management and governance bodies.
The ERP Financial implementation operated in close collaboration with Risk, Systems and Compliance within Treasury and with external banking partners supporting the Paddy Power retail estate. The implementation design accommodated interfaces to treasury management workflows and aligned with treasury systems referenced in hiring notes, including expectations for Oracle ERP and treasury tools such as FIS Integrity. Operational coverage included central treasury responsibilities in Dublin and collaborative finance teams across the group.
Governance emphasized recurring production of Treasury reporting for committee oversight and continuous review of processes to reduce manual work and increase automation in forecasting and payments. Role accountabilities tied to the implementation included preparing and presenting Flash Reporting and KPI packs, direct cashflow forecasting reconciliation, managing banking queries from retail operations, compiling corporate and retail banking statistics, and participating in cross functional projects to refine reporting and controls.
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ERP Financial | ERP |
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2017 | 2018 |
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Expense Management | ERP |
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2014 | 2014 |
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Tax Management | ERP |
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2017 | 2017 |
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Flutter Entertainment UK HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Absence Management | Absence and Leave Management | HCM | n/a | 2020 | 2020 |
In 2020, Flutter Entertainment UK deployed Workday Absence Management to centralize absence administration across its HR footprint. The implementation targeted Absence and Leave Management capabilities within a broader HR Absence, Time and Payroll initiative and emphasized configurable absence types, entitlement rules and absence tracking workflows.
The program delivered functional and technical design for HR Absence, Time and Payroll processes, with configuration workstreams aligning absence policies to divisional subject matter expert teams. Workday Absence Management was configured alongside time capture and payroll handoff considerations to ensure consistent absence data flows and to enable system-driven leave calculations and reporting.
Operational scope covered shared services and the integration of new brands into the current operating model, with collaboration between functional stakeholders and the technical workstream. Governance was run through programme PMO processes including risks, issues and planning, supplemented by facilitated process workshops, detailed process documentation and technical team leadership to support rollout and internal capability building.
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Applicant Tracking System, Onboarding | HCM |
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2019 | 2019 |
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Benefits Administration | HCM |
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2021 | 2021 |
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Candidate Relationship Management | HCM |
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2020 | 2020 |
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Core HR | HCM |
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2020 | 2020 |
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Digital Adoption | HCM |
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2020 | 2020 |
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Employee Recognition and Rewards Management | HCM |
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2020 | 2020 |
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Employee Recognition and Rewards Management | HCM |
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2021 | 2021 |
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Learning and Development | HCM |
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2020 | 2020 |
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Onboarding | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2020 | 2020 |
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Performance and Goal Management | HCM |
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2020 | 2020 |
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Talent Management | HCM |
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2020 | 2020 |
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Flutter Entertainment UK Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Looker | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020, Flutter Entertainment UK implemented Google Looker as an Analytics and BI platform to centralize commercial analytics for Paddy Power Online in Dublin. The deployment targeted Football and Ireland performance analytics and adjacent gaming commercial analysis, aligning analyst workflows with strategic OKRs and short and long term goals for those business areas.
The implementation centered on self service dashboards and SQL driven data exploration, with analysts building operational dashboards in Google Looker and supplementing visualization work in Tableau. Automation was introduced through R and Python scripts to generate send lists for offers and mailings, and scheduled reporting and data extracts were configured to support ongoing commercial decision making.
Data workflows were integrated across Trading, CRM, Marketing and Customer Service domains, using SQL based data pulls and analyst-built models to stitch customer behaviour and revenue streams into coherent views. Google Looker served as the primary visualization and exploration layer, providing commercial teams with persistent dashboards and ad hoc query capabilities to inform trading and promotional activity.
Governance emphasis included onboarding and change adoption, with a named performance lead championing colleague onboarding onto Google Looker and Tableau, and managing cross functional projects that restructured how insights are presented to stakeholders. Day to day usage centered on analyst produced dashboards, SQL based analyses, and automated lists, supporting commercial teams in measuring and executing against defined OKRs.
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Flutter Entertainment UK Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Audio Video and Web Conferencing | Collaboration |
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2015 | 2015 |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Flutter Entertainment UK CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Engagement | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2019 | 2019 |
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Flutter Entertainment UK EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2023 | 2023 |
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Flutter Entertainment UK ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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IT Service Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2022 | 2022 |
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Flutter Entertainment UK PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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Flutter Entertainment UK IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Flutter Entertainment UK CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Flutter Entertainment UK
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Information Officer | CXO | IT | |
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Finance Director - Technology & Corporate | Director | IT | |
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Chief Customer Officer, International | CXO | Customer Service | |
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Customer Experience Specialist | Manager | Customer Service | |
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Head of Customer Insights & Analytics | Director | Customer Service | |
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People Director | Director | HR | |
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Group People Services Director | Director | HR | |
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Head of HR Systems | Director | HR | |
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Financial Controller | Director | Finance | |
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Oracle System Analyst | Manager | IT | |
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Head of Finance EPM Systems | Director | IT | |
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Finance Manager | Manager | Finance | |
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Apps Being Evaluated by Flutter Entertainment UK Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Flutter Entertainment UK IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Flutter Entertainment UK digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Flutter Entertainment UK Technographics
Flutter Entertainment UK is a Leisure and Hospitality organization based in United Kingdom,
with around 4000 employees and annual revenues of $2.68 billion.
Flutter Entertainment UK operates a diverse technology stack with applications such as
Oracle E-Business Suite, Workday Absence Management and Google Looker,
covering areas like ERP Financial, Absence and Leave Management and Analytics and BI.
Flutter Entertainment UK has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Workday and Google.
Flutter Entertainment UK recently adopted applications including
dotdigital Engagement Cloud in 2022, Benefex OneHub | Benefits in 2021 and Reward Gateway Employee Reward and Recognition in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Flutter Entertainment UK’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Flutter Entertainment UK’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Flutter Entertainment UK technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.