Paducah, KY, 42001,
United States
Paducah - Mc Cracken County Convention & Visitors Bureau Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Paducah - Mc Cracken County Convention & Visitors Bureau and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Paducah - Mc Cracken County Convention & Visitors Bureau employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Paducah - Mc Cracken County Convention & Visitors Bureau has purchased the following applications: Acxiom Personicx for Listing Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Paducah - Mc Cracken County Convention & Visitors Bureau is running and its propensity to invest more and deepen its relationship with Acxiom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Paducah - Mc Cracken County Convention & Visitors Bureau revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Paducah - Mc Cracken County Convention & Visitors Bureau intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Acxiom | Legacy | Acxiom Personicx | Listing Management | CRM | n/a | 2016 | 2016 |
In 2016, Paducah - Mc Cracken County Convention & Visitors Bureau implemented Acxiom Personicx in a CRM marketing sweepstakes campaign focused on tourism promotion. The deployment used Acxiom Personicx lifestyle clusters to refine audience segmentation and to support targeted entry acquisition workflows for a United States tourism audience.
TwoSix Digital configured Acxiom Personicx segment definitions and operationalized cluster outputs through Facebook Audience Insights, mapping lifestyle clusters to Facebook targeting attributes. Implementation work included segmentation configuration, audience export workflows, and campaign audience seeding to paid social using Acxiom Personicx driven clusters.
Project governance centered on iterative testing of cluster definitions and campaign seeding rules, with the marketing team owning creative, audience selection, and sweepstakes operations. Outcomes reported from the Personicx-informed targeting include entry rates rising from 13.8% to 35.9% and materially lower acquisition costs, demonstrating improved entry rate and reduced cost per entry for the campaign.
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||