List of Acxiom Personicx Customers
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United States
Since 2010, our global team of researchers has been studying Acxiom Personicx customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom Personicx for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom Personicx for Listing Management include: Affinion Group, a United States based Professional Services organisation with 3100 employees and revenues of $1.14 billion, Lulu Guinness, a United Kingdom based Retail organisation with 50 employees and revenues of $12.0 million, Paducah - Mc Cracken County Convention & Visitors Bureau, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million, Seychelle Media, a United States based Communications organisation with 4 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Acxiom Personicx, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acxiom Personicx customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Affinion Group | Professional Services | 3100 | $1.1B | United States | Acxiom | Acxiom Personicx | Listing Management | 2017 | n/a |
In 2017 Affinion Group integrated Acxiom Personicx into its LUX360 analytics offering for bank partners in the United States, aligning the engagement with CRM/marketing requirements for financial services. The integration embedded Acxiom Personicx PersonicX lifestage clusters to provide standardized lifestage segmentation across customer records, enabling targeted marketing and analytics workflows for acquisition and product targeting.
Configuration work focused on applying PersonicX lifestage clusters as an operational segmentation layer within LUX360, enriching customer profiles and enabling segment-aware campaign selection and audience extraction. Functional capabilities implemented included cluster assignment, segment mapping to marketing use cases, and delivery of segmentation outputs into LUX360 analytic views for downstream campaign orchestration.
The implementation integrated Acxiom Personicx outputs with LUX360 analytics used by bank partners, with operational coverage scoped to marketing and analytics functions supporting bank partner acquisition and product targeting. Data and segmentation artifacts were consumed by bank partner marketing teams and analytics groups within the United States, aligning segmentation outputs with existing LUX360 reporting and audience management workflows.
Governance emphasized operationalizing the PersonicX clusters for repeatable use by partner teams, establishing segmentation stewardship and workflow handoffs between analytics and marketing operations. The engagement delivered actionable segmentation insight to drive acquisition and product-targeting outcomes for Affinion Insurance Solutions and its bank partners, using Acxiom Personicx PersonicX lifestage clusters as the primary module for segmentation.
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Lulu Guinness | Retail | 50 | $12M | United Kingdom | Acxiom | Acxiom Personicx | Listing Management | 2018 | n/a |
In 2018, Lulu Guinness implemented Acxiom Personicx. Apps Category: The deployment combined Acxiom InfoBase and Acxiom Personicx data to create richer, more accurate customer profiles for the brand, using Acxiom Personicx as the core profiling and audience modeling engine.
Configuration centered on identity stitching, attribute enrichment, persona attribute mapping, and look alike model inputs, enabling segmented audience definitions and exportable prospect lists. Workflows were oriented around scheduled InfoBase feeds and enrichment pipelines, with profile records augmented by demographic and behavioral signals for downstream marketing use.
Integrations explicitly included Acxiom InfoBase, with enriched profiles fed back into the brand marketing and customer record workflows to support prospecting. Governance adjustments focused on attribute taxonomy alignment and enrichment cadence to ensure profile consistency across marketing activities. The combined use of Acxiom InfoBase and Acxiom Personicx revealed previously unknown key characteristics of existing customers and made it easier to identify new look alike prospects.
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Paducah - Mc Cracken County Convention & Visitors Bureau | Professional Services | 10 | $1M | United States | Acxiom | Acxiom Personicx | Listing Management | 2016 | n/a |
In 2016, Paducah - Mc Cracken County Convention & Visitors Bureau implemented Acxiom Personicx in a CRM marketing sweepstakes campaign focused on tourism promotion. The deployment used Acxiom Personicx lifestyle clusters to refine audience segmentation and to support targeted entry acquisition workflows for a United States tourism audience.
TwoSix Digital configured Acxiom Personicx segment definitions and operationalized cluster outputs through Facebook Audience Insights, mapping lifestyle clusters to Facebook targeting attributes. Implementation work included segmentation configuration, audience export workflows, and campaign audience seeding to paid social using Acxiom Personicx driven clusters.
Project governance centered on iterative testing of cluster definitions and campaign seeding rules, with the marketing team owning creative, audience selection, and sweepstakes operations. Outcomes reported from the Personicx-informed targeting include entry rates rising from 13.8% to 35.9% and materially lower acquisition costs, demonstrating improved entry rate and reduced cost per entry for the campaign.
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Communications | 4 | $1M | United States | Acxiom | Acxiom Personicx | Listing Management | 2018 | n/a |
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Buyer Intent: Companies Evaluating Acxiom Personicx
- The University of Edinburgh, a United Kingdom based Education organization with 5401 Employees
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