Midhurst, GU29 OJB,
United Kingdom
Park House Hotel & Spa Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Park House Hotel & Spa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Park House Hotel & Spa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park House Hotel & Spa has purchased the following applications: Alacer Hotel PMS for Hotel Property Management in 2021, Enquirybot for Chatbots and Conversational AI in 2021, Microsoft 365 for Collaboration in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park House Hotel & Spa is running and its propensity to invest more and deepen its relationship with Alacer , Enquirybot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park House Hotel & Spa revenues, which have grown to $6.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park House Hotel & Spa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Alacer | Legacy | Alacer Hotel PMS | Hotel Property Management | ERP Services and Operations | n/a | 2021 | 2021 |
Park House Hotel & Spa implemented Alacer Hotel PMS in 2021, deploying Alacer Hotel PMS to govern Hotel PMS functions for spa bookings and front desk operations. The initial deployment emphasized booking spa days, scheduling treatments, and selling retail products through the Alacer Hotel PMS user interface, reflecting operational priorities for guest-facing service and appointment scheduling.
Configuration centered on reservation and appointment scheduling modules, point-of-sale retail transaction flows, and cashiering workflows used by spa reception staff. Role-based access was configured for spa receptionist and key holder duties, with controls for end of shift banking and sales recording embedded in standard transaction processes.
Operational coverage was scoped to the spa and reception departments at the Park House Hotel & Spa site, where staff workflows for appointment booking and retail sales were centralized in the Alacer Hotel PMS. The implementation preserved continuity with earlier staff experience using the Alacer hospitality system for spa bookings in 2018, supporting faster user adoption for appointment scheduling and guest check-in related tasks.
Governance focused on operational procedures and training for reception and spa teams, aligning user roles with cash handling and sales workflows in the Alacer Hotel PMS. Documentation emphasized daily shift handover, appointment confirmations, and retail posting processes to ensure consistent front desk and spa operations under the Hotel PMS environment.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Enquirybot | Legacy | Enquirybot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Park House Hotel & Spa implemented Enquirybot on its public website. Enquirybot is deployed as a web chat widget in the Chatbots and Conversational AI category and is used to handle guest-facing inquiries directly on the hotel site, supporting reservations and front desk communications for the United Kingdom property.
Configuration emphasized category-aligned conversational modules including automated FAQ responses, lead capture, and guided booking prompts, with administrative controls for transcript review and live escalation to staff. Enquirybot was provisioned to align with the hotel's reservations and front desk teams, granting staff access to a chat console for takeover and daily monitoring, which established a small-site governance model for ongoing conversational workflow management.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Automation | CRM |
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2018 | 2018 |
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Tag Management | CRM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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