ParkTech Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ParkTech and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 525 ParkTech employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ParkTech has purchased the following applications: Inovmi for Customer Support in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ParkTech is running and its propensity to invest more and deepen its relationship with Inovmi or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ParkTech revenues, which have grown to $79.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ParkTech intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Inovmi | Legacy | Inovmi | Customer Support | CRM | n/a | 2024 | 2024 |
In 2024, ParkTech implemented Inovmi as its Customer Support platform. The deployment in Brazil is aligned with the ParkTech Nova Mutum site, where Inovmi is listed as the developer and the application is being used to centralize customer-facing communications.
The implementation leverages Inovmi multichannel WhatsApp engagement capabilities together with vendor-described CRM functionality to centralize customer communications and case handling. Configuration work focused on consolidating inbound outreach channels into unified customer records and establishing CRM-driven support workflows, including conversation threading, case creation from messaging channels, and agent assignment consistent with Customer Support operational patterns.
Operational scope concentrated on ParkTech customer service and outreach teams tied to the Nova Mutum deployment, consolidating conversation history and CRM contact data to create a single operational view for support teams. The Inovmi application is embedded on the ParkTech site to centralize outreach and service workflows rather than being described as integrated with other named backend systems. Governance emphasis included standardizing support processes to the CRM record model and defining ownership and escalation workflows for multichannel customer interactions.
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