Dubai, x,
United Arab Emirates
Patchi Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Patchi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Patchi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Patchi has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2016, Twerlo MOTTASL for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Patchi is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Patchi revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Patchi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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|
|
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Collaboration | Collaboration |
|
2022 | 2022 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twerlo | Legacy | Twerlo MOTTASL | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023 Patchi deployed Twerlo MOTTASL to support its Saudi operations, using the platform as a Customer Engagement layer to run WhatsApp marketing and retail CRM workflows. Twerlo MOTTASL is used to manage campaign distribution and to consolidate customer orders and support into a unified inbox.
Implementation focused on WhatsApp campaigns, templated messages, and chatbot automation, leveraging message templates and automated response flows to handle common order and support interactions. The unified inbox functionality centralized incoming WhatsApp conversations to enable retail customer service and order management from a single interface. These module choices reflect the Customer Engagement use case for retail CRM and messaging orchestration.
Operational scope is explicitly Patchi's Saudi operations and impacts sales, marketing and customer service teams responsible for campaign execution and order handling. Patchi reports increased campaign reach and higher customer response rates following the Twerlo MOTTASL deployment.
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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