PAYBACK Poland Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PAYBACK Poland and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 130 PAYBACK Poland employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PAYBACK Poland has purchased the following applications: PubMatic for Digital Advertising Platform in 2017, OpenSSL for Secure Sockets Layer (SSL) in 2014, SurveyLab for Survey and Questionnaire in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PAYBACK Poland is running and its propensity to invest more and deepen its relationship with PubMatic , Magnite , Tradedoubler or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PAYBACK Poland revenues, which have grown to $36.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PAYBACK Poland intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| PubMatic | Legacy | PubMatic | Digital Advertising Platform | CRM | n/a | 2017 | 2017 | ||
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| OpenSSL | Legacy | OpenSSL | Secure Sockets Layer (SSL) | CyberSecurity | n/a | 2014 | 2014 |
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| SurveyLab | Legacy | SurveyLab | Survey and Questionnaire | Collaboration | n/a | 2012 | 2012 | In 2012, PAYBACK Poland implemented SurveyLab to run customer and loyalty-program surveys for customer insights and satisfaction. SurveyLab, a Survey and Questionnaire application, was used by PAYBACK Poland to capture structured feedback for CRM and Customer Experience use cases across the Polish loyalty program. The deployment emphasized survey creation, questionnaire logic, response collection, and reporting workflows to support loyalty analytics. Functional use cases included customer satisfaction measurement and loyalty-program feedback gathering, with SurveyLab delivering the core survey design and data capture capabilities used by the Customer Insights team. Governance and operational oversight were led by the Customer Insights Manager, who in SurveyLab's 2012 write-up reported the solution "completely met our requirements," indicating successful data collection to inform loyalty analytics. The implementation scope was centered on PAYBACK Poland's loyalty program and CRM-related customer experience functions. |
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