PEACOCKS STORES
Capital Link, Windsor Road,,
Cardiff, x, CF24 5NG,
United Kingdom
Cardiff, x, CF24 5NG,
United Kingdom
44 29 2027 0000
Retail
PEACOCKS STORES Technographics
PEACOCKS STORES Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PEACOCKS STORES and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 6000 PEACOCKS STORES employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PEACOCKS STORES has purchased the following applications: Amazon Pay for Payment Processing in 2017, Adobe Commerce (ex Magento) for eCommerce in 2012, Feefo Surveys for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PEACOCKS STORES is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Adobe Systems , Fresh Relevance or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PEACOCKS STORES revenues, which have grown to $1.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PEACOCKS STORES intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PEACOCKS STORES Tech Stack and Enterprise Applications
PEACOCKS STORES ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2017 | 2017 |
In 2017, PEACOCKS STORES implemented Amazon Pay on their public e-commerce site. Amazon Pay is deployed as a Payment Processing solution to handle online checkout flows and customer wallet authentication on peacocks.co.uk, directly linking customer Amazon credentials to the retailer checkout experience.
The implementation centers on standard Payment Processing capabilities, including client-side Amazon Pay widgets embedded in the checkout, hosted payment authorization to capture card and wallet credentials, tokenization of payment instruments for repeat purchases, and support for authorization, capture, and refund workflows. Configuration work focused on embedding Amazon Pay into the web checkout flow and exposing payment method options at cart and checkout pages, with merchant-side handling of order capture and settlement events.
Architecturally the deployment uses front-end integration points for customer-facing payment selection, combined with server-side verification and order linkage to maintain payment state and reconciliation. Operational coverage targets online commerce operations, the payments operations team, and customer service for payment inquiries, while PCI scope is managed through hosted Amazon Pay components and tokenization. The record documents PEACOCKS STORES Amazon Pay Payment Processing integration as an e-commerce payment layer affecting checkout, authorization lifecycle management, and customer payment experiences.
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PEACOCKS STORES eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Commerce (ex Magento) | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Peacocks Stores implemented Adobe Commerce (ex Magento) for eCommerce to power its public website and serve its United Kingdom retail operations. The deployment positioned Adobe Commerce as the primary storefront and catalog engine for online product presentation and transactional flow across the retailer's digital channel.
The implementation centered on core eCommerce functional modules, including catalog management, product information and merchandising, site content management and templating, shopping cart and checkout orchestration, promotions and pricing rules, and order capture. Adobe Commerce (ex Magento) was configured to support channel-specific storefronts and the merchandising workflows used by the retailer's digital merchandising and marketing teams.
Operational coverage emphasized the online channel for Peacocks Stores, integrating the Adobe Commerce driven storefront with the website experience and backend order capture processes. The implementation included typical platform operations such as extension management, theme and template governance, and environment separation for authoring and production, aligning IT operations with eCommerce business functions.
Governance was structured around centralized eCommerce and IT ownership, with configuration control for catalog and promotion changes and staged content rollout to the public site. Runtime management focused on maintaining the Adobe Commerce application stack, supporting continuous merchandising updates and transactional stability for the retailer's online sales channel.
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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PEACOCKS STORES CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feefo | Legacy | Feefo Surveys | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021, PEACOCKS STORES implemented Feefo Surveys on its website. Feefo Surveys, deployed as a Customer Experience application, was used to capture verified customer feedback across the peacocks.co.uk storefront and support online purchase feedback workflows.
The deployment focused on embedding Feefo Surveys survey widgets and post-transactional feedback invitations into the ecommerce flow, enabling transactional review collection, star ratings, and open text responses. Configuration work included templated survey questions, automated invitation triggers tied to order events, and feedback dashboards for analysis, using standard Customer Experience capabilities to surface product and service insights for merchandising and customer care.
Operational ownership was aligned to ecommerce and customer service teams, with processes established for review moderation and routing of customer feedback to store operations and contact center workflows. Governance concentrated on survey cadence, template management, and response handling to maintain consistent customer experience operations across the United Kingdom web presence.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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PEACOCKS STORES ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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PEACOCKS STORES TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PEACOCKS STORES PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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PEACOCKS STORES IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at PEACOCKS STORES
| First Name | Last Name | Title | Function | Department | Phone | |
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Finance Manager | Manager | Finance | |
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Commercial Finance Manager | Manager | Finance | |
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Financial Manager | Manager | Finance | |
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Assistant Financial Accountant | Manager | Finance | |
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Finance Director | Director | Finance | |
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Accounts Payable Manager | Manager | Finance | |
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Head of Sourcing | Director | Procurement | |
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Head Office HR Recruitment and Advisor | Director | HR | |
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Operations Manager | Manager | Finance | |
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Financial Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by PEACOCKS STORES Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PEACOCKS STORES IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PEACOCKS STORES digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD PEACOCKS STORES Technographics
PEACOCKS STORES is a Retail organization based in United Kingdom,
with around 6000 employees and annual revenues of $1.00 billion.
PEACOCKS STORES operates a diverse technology stack with applications such as
Amazon Pay, Adobe Commerce (ex Magento) and Feefo Surveys,
covering areas like Payment Processing, eCommerce and Customer Experience.
PEACOCKS STORES has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), Adobe Systems and Feefo.
PEACOCKS STORES recently adopted applications including
Feefo Surveys in 2021, OneTrust Cookie Consent in 2021 and OVHcloud in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PEACOCKS STORES’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PEACOCKS STORES’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PEACOCKS STORES technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.