Peet’s Coffee
1400 Park Ave,
Emeryville, 94608, CA,
United States
Emeryville, 94608, CA,
United States
1 510-594-2100
Leisure and Hospitality
Peet’s Coffee Technographics
Peet’s Coffee Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Peet’s Coffee and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Peet’s Coffee employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Peet’s Coffee has purchased the following applications: Microsoft Dynamics 365 for Finance and Operations for ERP Financial in 2022, Workday HCM for Core HR in 2025, NCR Voyix Aloha POS for Point Of Sale in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Peet’s Coffee is running and its propensity to invest more and deepen its relationship with Microsoft , PayPal , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Peet’s Coffee revenues, which have grown to $1.49 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Peet’s Coffee intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Peet’s Coffee Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Microsoft Dynamics AX | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP Financial Management | n/a | 2022 | 2022 |
In 2022, Peet’s Coffee implemented Microsoft Dynamics 365 for Finance and Operations as its ERP Financial platform, replacing Microsoft Dynamics AX and moving to a cloud-first architecture on Microsoft Azure. Microsoft Dynamics 365 for Finance and Operations was positioned as the central hub for core financial reporting and inventory management across Peet’s multi-channel business, unifying finance, supply chain, and warehouse operations.
The deployment encompassed core financials, supply chain and inventory management, enhanced warehouse management configured for multi-channel requirements, product information management with lot and expiration tracking, master planning using MRP to generate production, purchase and transfer orders, and Project Operations to replace Excel-based capital project tracking. Configuration shifted transaction handling from batch-based processes to real-time inventory visibility, and the implementation enforced standardized, leading business practices that changed day-to-day workflows for procurement, planning and warehouse teams.
Interfaces to external systems and data conversion were significant technical efforts, requiring extensive design, engineering and testing to support integrations with distribution centers, third-party logistics providers and DSD networks. Blue Horseshoe Solutions guided a parallel warehouse transformation that revised physical layout, slotting, receiving and sorting processes while Dynamics 365 for Finance and Operations went live in August 2020 in a big-bang virtual cutover across all locations and functions. The operational scope explicitly covers roasting plants, two closely located warehouses serving multiple channels, more than 440 retail locations, grocery and traditional retail channels, e-commerce and DTC sales channels.
Peet’s instituted centralized master data management and a data governance program to standardize and cleanse master data inherited from Microsoft Dynamics AX and subsidiary consolidations, addressing inconsistent and highly customized legacy records. Business process redesign accompanied the technical rollout, moving teams from spreadsheet-driven processes to system-driven workflows and automated planning and replenishment, which required change management and additional transaction steps during adoption.
Outcomes documented in the implementation include creation of a digital twin of inventory that replicates 3PL and DSD positions for end-to-end visibility, real-time on-hand inventory visibility, reduced inventory shrinkage through aging visibility and automated workflows, improved product traceability via batch and lot tracking, improved fulfillment accuracy from warehouse management best practices, and supply chain maturity and flexibility that support new locations and fulfillment options while sustaining a 98 percent fill rate for e-commerce orders.
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Subscription and Recurring Billing | ERP Financial Management |
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2021 | 2021 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | UKG Pro HCM (ex UltiPro HCM) | Workday HCM | Core HR | HCM | n/a | 2025 | 2025 |
In 2025 Peet’s Coffee implemented Workday HCM as its Core HR solution following a migration from UKG Pro HCM, formerly UltiPro HCM. The engagement included urgent integration support to stabilize critical data flows and ensure the new Workday HCM environment supported ongoing HR operations.
The implementation concentrated on Core HR configuration and orchestration of workforce records and transactional HR workflows, with configuration aligned to standard Workday HCM functional patterns such as position management, employee data management, and benefits data models. Configuration work emphasized integration-ready data models to minimize functional gaps between Workday HCM and downstream HR processes.
Integrations were a focal point of the post-migration effort, ROCKCREST provided expert support using Workday Studio, EIBs and Workday Cloud Connect to streamline data flow and restore interoperability. That work targeted payroll interfaces, provisioning feeds and HR transactional synchronization to ensure seamless functionality across HR and IT operational domains.
Governance activity centered on rapid stabilization and integration testing, with ROCKCREST’s support enabling Peet’s to remediate post-cutover issues and reestablish integration runbooks. The engagement stabilized critical integrations post-migration and allowed Peet’s to fully leverage the Workday HCM environment for Core HR operations.
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Core HR | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2019 | 2019 |
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Payroll | HCM |
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2019 | 2019 |
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Recruiting Chatbot | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2010 | 2018 |
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Workforce Management | HCM |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NCR Voyix | Legacy | NCR Voyix Aloha POS | Point Of Sale | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Peet’s Coffee implemented NCR Voyix Aloha POS, a Point Of Sale solution, to standardize store transaction processing and centralize sales capture across its retail footprint. The deployment centered on NCR Voyix Aloha POS software running on POS terminals and associated hardware, with field support and escalation procedures established for ongoing operations.
Implementation work emphasized core Point Of Sale capabilities including real time transaction processing, payment capture, terminal management, store reporting, and processes to detect and remediate missing sales to ensure store sales data is uploaded. Operational activities documented by onsite contractors include Level 3 support for Aloha software and hardware issues, daily terminal crash reporting, and monitoring of missing sales reporting to validate data integrity.
The program integrated operational support with third party vendor coordination for network and security continuity, specifically coordinating SDWAN conversions and security systems troubleshooting and repair with external vendors. Governance and workflow adjustments routed escalations to retail systems technicians who manage open cases, enforce vendor SLAs, and assist onsite technicians, aligning Field IT, retail operations, and security teams around NCR Voyix Aloha POS support and incident remediation.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Cognitive Computing | AI-Powered Application |
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2024 | 2024 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Data Warehouse | Analytics and BI |
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2018 | 2018 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2019 | 2019 |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2023 | 2023 |
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Online Food Ordering System | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2016 | 2016 |
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Supply Chain Management | SCM |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2013 | 2013 |
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IT Service Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Peet’s Coffee
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Peet’s Coffee Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Peet’s Coffee IT executives and key decision makers. This section highlights Peet’s Coffee's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2024-06-25. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Peet’s Coffee digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Peet’s Coffee Technographics
Peet’s Coffee is a Leisure and Hospitality organization based in United States,
with around 5000 employees and annual revenues of $1.49 billion.
Peet’s Coffee operates a diverse technology stack with applications such as
Microsoft Dynamics 365 for Finance and Operations, Workday HCM and NCR Voyix Aloha POS,
covering areas like ERP Financial, Core HR and Point Of Sale.
Peet’s Coffee has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Workday and NCR Voyix.
Peet’s Coffee recently adopted applications including
Workday HCM in 2025, SoundHound Houndify AI Platform in 2024 and Microsoft Dynamics 365 Commerce in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Peet’s Coffee’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Peet’s Coffee’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Peet’s Coffee technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.