Pelmorex
Pelmorex Technographics
Pelmorex Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pelmorex and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Pelmorex employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pelmorex has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2018, Viafoura Community Chat for Community Management in 2018, PostHog for Apps Development in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pelmorex is running and its propensity to invest more and deepen its relationship with Google , Viafoura , PostHog or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pelmorex revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pelmorex intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pelmorex Tech Stack and Enterprise Applications
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2018 | 2018 |
Pelmorex implemented Google Workspace (Formerly Google G-Suite) in 2018, deploying the Google Workspace suite as its primary Collaboration platform. The deployment is visible in public site references and aligns Pelmorex, a Canadian media company, with cloud-native email, calendaring, and document collaboration capabilities.
The implementation centered on core Google Workspace modules, including Gmail, Calendar, Drive, Docs, Meet and the Google Admin console, to provide unified collaboration, file storage and real-time editing. Configuration work included account provisioning and centralized administration through the Admin console, shared Drive structures for team content, and standard Google Workspace collaboration controls for document sharing and access management.
Operationally Google Workspace supports Pelmorex corporate collaboration and communications workflows across its internal teams and is surfaced on the company website as part of its public technology footprint. This implementation positions Pelmorex Google Workspace (Formerly Google G-Suite) Collaboration Business Function as the nucleus for internal content collaboration and corporate communication governance.
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Viafoura | Legacy | Viafoura Community Chat | Community Management | CRM | n/a | 2018 | 2018 |
In 2018 Pelmorex implemented Viafoura Community Chat as part of a Community Management initiative to encourage commentary, increase participation and to elevate community standards across its consumer-facing sites. The Viafoura Community Chat deployment was positioned to unify real time interaction and personalization features directly on Pelmorex web properties, linking comment threads to editorial content and weather alert workflows.
The implementation included core modules from Viafoura’s Community Building Suite, notably Conversations for real time comments to increase interactions among users, authors and content. Intelligent Auto Moderation was configured to automatically detect and remove spam, foul language and online harassment, while Community Moderation provided role based tools for moderators to ban users temporarily, and for users to mute others, flag content and register dislikes. User Profiles enabled registered users to create onsite identities and connect with other community members around topic interests.
Personalized News Feed functionality was implemented to deliver tailored weather alerts and breaking news updates alongside subscription to comment threads, integrating content personalization with community signals. Audience Insights was deployed to display the impact of onsite engagement on key metrics, surfacing engagement data to editorial and product stakeholders to inform content and moderation priorities. The Community Management solution therefore covered both front end engagement and backend reporting capabilities across Pelmorex sites.
Governance and operational processes were adjusted to incorporate automated moderation plus human moderator workflows, with explicit user reporting and muting controls embedded in the user experience. The configuration centralized comment moderation and user identity features so editorial teams, community moderators and product owners could manage content standards and thread subscriptions from a consistent interface.
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PostHog | Legacy | PostHog | Apps Development | PaaS | n/a | 2022 | 2022 |
In 2022, Pelmorex implemented PostHog on its public website. Pelmorex deployed PostHog as an Apps Development solution to capture user behavior and product telemetry across its digital properties and to support analytics-led product and marketing activities.
The implementation centers on core PostHog capabilities commonly used in web instrumentation, including event tracking, funnel and cohort analysis, and session replay and anomaly detection where applicable. Configuration emphasized custom event schemas and client-side event capture to align web events with product and campaign taxonomies.
Operational coverage is web-first, with PostHog embedded on site pages to feed behavioral data into product, marketing, and UX research workflows. The deployment supports cross-functional usage rather than being restricted to a single team, positioning PostHog as the primary Apps Development tool for digital analytics at Pelmorex.
Governance focused on establishing an event taxonomy, access controls, and data retention rules to standardize instrumentation and reporting. Rollout proceeded through phased page and event instrumentation, with ongoing refinement of event definitions and dashboards to support product decision making using PostHog.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Pelmorex
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Pelmorex Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pelmorex IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pelmorex digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pelmorex Technographics
Pelmorex is a Media organization based in Canada,
with around 500 employees and annual revenues of $100.0 million.
Pelmorex operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Viafoura Community Chat and PostHog,
covering areas like Collaboration, Community Management and Apps Development.
Pelmorex has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Viafoura and PostHog.
Pelmorex recently adopted applications including
PostHog in 2022, Google Cloud Platform (GCP) in 2021 and Google Workspace (Formerly Google G-Suite) in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pelmorex’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pelmorex’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pelmorex technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.