Penhaligons
1 Cathedral Piazza, 123 Victoria Street,
London, SW1E 5BP,
United Kingdom
London, SW1E 5BP,
United Kingdom
44 20 3040-3030
Retail
Penhaligons Technographics
Penhaligons Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penhaligons and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 450 Penhaligons employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penhaligons has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2018, Adyen for Payment Processing in 2020, SAP Merchandise Planning for Retail for Retail Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penhaligons is running and its propensity to invest more and deepen its relationship with SAP , ADP , Logic Enterprises or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penhaligons revenues, which have grown to $51.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penhaligons intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penhaligons Tech Stack and Enterprise Applications
Penhaligons HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2018 | 2019 |
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Payroll | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2018 | 2019 |
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Recruiting, Applicant Tracking System | HCM |
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2019 | 2019 |
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Workforce Management | HCM |
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2018 | 2018 |
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Penhaligons ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adyen | Legacy | Adyen | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020 Penhaligon's Ltd implemented Adyen for Payment Processing to extend its B2C ecommerce checkout capabilities. The implementation was executed alongside ongoing SAP Hybris ecommerce development, with a lead Java SAP CX Hybris consultant coordinating architecture and hands on development with a remote engineering team.
The technical implementation included custom RESTful web service APIs built on the Hybris OCC module to expose business data to a Drupal front end, and integration of Adyen payment flows into the Hybris checkout sequence. Development work explicitly added a new payment method for the Italian site, integrating EPS via Adyen, and included back office customizations in Hybris to support product management for promotional experiences and a third party managed online game.
Operational integrations tied the Adyen payment gateway to Hybris checkout logic, the Drupal storefront for customer interaction, and automated cronjobs that generated product and stock feeds consumed by a third party agency. The rollout impacted ecommerce, merchandising and operations teams responsible for catalogue management and order processing, and was scoped to the Italian market site and the central Hybris back office.
Program governance included producing implementation documentation for business user training, building unit tests to raise code quality, estimating and managing project tasks to meet timelines, and attending integration definition meetings with business stakeholders and incoming third party integrators. The lead consultant also designed the API architecture that drove question based fragrance profiling and other commerce connected services while owning the Adyen payment integration work.
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Penhaligons ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Merchandise Planning for Retail | Retail Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Penhaligon's Ltd implemented SAP Merchandise Planning for Retail to centralize merchandise planning and inventory control. The deployment targeted core Retail Management functions across retail stores, wholesale channels and online, with the company project manager for merchandising leading the implementation effort.
The implementation of SAP Merchandise Planning for Retail configured demand planning and annual forecasting modules to create channel consolidated forecasts, and it formalized stock allocation and replenishment workflows for stores and wholesale. Functional capabilities included SKU lifecycle management, inventory visibility and control, assortment decision support, and embedded reporting and analysis to support merchandising decisions.
Operational coverage extended across the merchandising and operations teams, with structured processes for stores replenishment, wholesale order planning and online inventory availability. The solution was used to manage the SKU list, drive discontinuation and development proposals, and to coordinate cross-departmental input on sales trends and delivery requirements.
Governance changes included building a formal merchandise department with three direct reports, new reporting and analytical routines, and a project management oversight role for the SAP implementation in merchandising and operations. Reported outcomes tied to the implementation and related process changes included improved in stock flow and availability, a documented 15% like for like sales increase, regular stock availability across channels, internal promotions for direct reports and a managed reduction of old product inventory.
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Penhaligons CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2020 | 2020 |
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Customer Engagement | CRM |
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2023 | 2023 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Penhaligons Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Penhaligons eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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eCommerce | eCommerce |
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2019 | 2019 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Penhaligons ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Penhaligons TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Penhaligons PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Penhaligons IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Penhaligons CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Penhaligons
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Manager | Manager | IT | |
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Global Head of Marketing & Customer Experience | Director | Customer Service | |
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Senior Site Experience Manager | Manager | Operations | |
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Customer Operations Executive | CXO | Customer Service | |
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E-Commerce & DM Manager | Manager | Finance | |
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E-Commerce Assistant | Manager | Finance | |
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Customer Service Executive | CXO | Customer Service | |
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Apps Being Evaluated by Penhaligons Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penhaligons IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penhaligons digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penhaligons Technographics
Penhaligons is a Retail organization based in United Kingdom,
with around 450 employees and annual revenues of $51.0 million.
Penhaligons operates a diverse technology stack with applications such as
SAP SuccessFactors Employee Central, Adyen and SAP Merchandise Planning for Retail,
covering areas like Core HR, Payment Processing and Retail Management.
Penhaligons has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Adyen.
Penhaligons recently adopted applications including
Bambuser Video Commerce in 2023, Impact Partnership Cloud in 2021 and Workplace by Facebook in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penhaligons’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penhaligons’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penhaligons technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.