PENNY Markt Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by PENNY Markt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 PENNY Markt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PENNY Markt has purchased the following applications: In-House POS for Point Of Sale in 2016, Shopware for eCommerce in 2018, Cobra CRM for CRM in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PENNY Markt is running and its propensity to invest more and deepen its relationship with In-House Applications , Shopware , Cobra or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PENNY Markt revenues, which have grown to $9.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PENNY Markt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2017 |
In 2016 PENNY Markt deployed an In-House POS as its Point Of Sale solution for German retail checkout and store operations, developed and operated by internal application teams. The deployment emphasized an in-house architecture to support transaction processing, payment acceptance, and store terminal management across the retailer's checkout footprint.
The In-House POS implementation included standard Point Of Sale functional modules such as real time transaction processing, promotions and couponing engines, loyalty transaction capture, receipt and fiscal printing, and offline transaction queueing for intermittent connectivity. Configuration work focused on promotion rules and loyalty integration, reflecting marketing driven PoS concepts and campaign execution documented in internal retail marketing activities.
Operational alignment tied the In-House POS to replenishment and stock assurance processes used by store operations, ensuring sales events and promotions were coordinated with goods supply procedures. The implementation was intended to support store level merchandising execution, checkout throughput, and marketing led promotions managed by central teams.
Governance was retained within PENNY Markt via internal product ownership and cross functional teams from marketing and store operations, with rollout controls on configuration, promotion approvals, and training documentation for store staff. The narrative reflects implementation choices for an internally developed Point Of Sale system governed by company stakeholders and integrated conceptually with inventory and promotion workflows rather than third party vendor management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cobra | Legacy | Cobra CRM | CRM | CRM | n/a | 2017 | 2017 |
In 2017, PENNY Markt implemented Cobra CRM. The deployment positioned Cobra CRM as the retailer's centralized CRM platform to consolidate customer records and support marketing and customer service workflows for the German retail chain.
The Cobra CRM implementation focused on core CRM capabilities including customer master and contact management, segmentation and campaign management, and case management to capture customer interactions and maintain contact history. Configuration emphasized role-based access and template-driven campaign workflows, with the application instrumented to support operational CRM processes across marketing and customer support functions.
Governance aligned to a centralized data stewardship model and permission framework, bringing marketing, customer service, and store operations into a single CRM governance process. Operational coverage targeted PENNY Markt corporate teams and retail site users in Germany, with Cobra CRM providing the primary CRM record and workflow engine for customer engagement activities.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2022 | 2022 |
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