PENNY Markt
Location
Domstr. 20,
Cologne, 50668,
Germany
Website
https://www.penny.de/
Phone
49 221 149-0
Artw industry
Retail
Employee
Revenue

PENNY Markt Technographics

PENNY Markt Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by PENNY Markt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30000 PENNY Markt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that PENNY Markt has purchased the following applications: Host Europe for Application Hosting and Computing Services in 2012, Cobra CRM for CRM in 2017, Shopware for eCommerce in 2018 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems PENNY Markt is running and its propensity to invest more and deepen its relationship with Host Europe , Microsoft , Deutsche Telekom or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing PENNY Markt revenues, which have grown to $9.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PENNY Markt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

PENNY Markt Data, Technology Stack, and Enterprise Applications
IaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Host Europe Legacy Host Europe Application Hosting and Computing Services IaaS n/a 2012 2012
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2021 2021
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2021 2021
CRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Cobra Legacy Cobra CRM CRM CRM n/a 2017 2017
Customer Experience CRM 2020 2020
Customer Loyalty CRM 2018 2018
Data Management Platform CRM 2020 2020
Digital Advertising Platform CRM 2013 2013
Marketing Analytics CRM 2020 2020
Marketing Analytics CRM 2017 2017
Marketing Automation CRM 2020 2020
Marketing Automation CRM 2022 2022
Tag Management CRM 2022 2022
Tag Management CRM 2020 2020
eCommerce
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Shopware Legacy Shopware eCommerce eCommerce n/a 2018 2019
TRM
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Governance, Risk and Compliance TRM 2020 2020
CyberSecurity
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2022 2022
ERP Services and Operations
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Point Of Sale ERP Services and Operations 2016 2017
PaaS
Vendor
Old Product
New Product
Category
Market
VAR/SI
When
Live
Transactional Email PaaS 2023 2023
IT Decision Makers and Key Stakeholders at PENNY Markt
First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by PENNY Markt Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD PENNY Markt Technographics

PENNY Markt is a Retail organization based in Germany, with around 30000 employees and annual revenues of $9.10 billion.

PENNY Markt operates a diverse technology stack with applications such as Host Europe, Cobra CRM and Shopware, covering areas like Application Hosting and Computing Services, CRM and eCommerce.

PENNY Markt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Host Europe, Cobra and Shopware.

PENNY Markt recently adopted applications including Microsoft Entra ID (formerly Azure Active Directory) in 2024, Postmark in 2023 and Salesforce Marketing Cloud in 2022, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of PENNY Markt’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates PENNY Markt’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete PENNY Markt technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.