List of Cobra CRM Customers
Cobra
Weberinnenstraße 7,,
Konstanz, 78467,
Germany
Konstanz, 78467,
Germany
49 7531 8101 0
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Cobra CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cobra CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cobra CRM for CRM include: REWE Group, a Germany based Retail organisation with 390000 employees and revenues of $99.10 billion, PENNY Markt, a Germany based Retail organisation with 30000 employees and revenues of $9.10 billion, BNP Paribas Fortis, a Belgium based Banking and Financial Services organisation with 18000 employees and revenues of $3.48 billion, Hafa treppen gmbh, a Germany based Professional Services organisation with 30 employees and revenues of $3.0 million, Querdenker International GmbH, a Germany based Professional Services organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Cobra CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Cobra CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BNP Paribas Fortis | Banking and Financial Services | 18000 | $3.5B | Belgium | Cobra | Cobra CRM | CRM | 2008 | n/a |
In 2008, BNP Paribas Fortis implemented Cobra CRM. The 2008 deployment of Cobra CRM targeted Operational CRM, Analytical CRM, Customer Data Management and Campaign Management within the CRM category and was scoped to a cross-border division focused on customer lifecycle orchestration.
The implementation delivered modules for operational customer interaction tracking, campaign management and segmentation, customer master data consolidation, and analytical reporting to support customer analytics. Cobra CRM was configured to enable campaign orchestration, contact and interaction tracking, customer data governance and analytical pipelines for cross-border customer segmentation, aligning with CRM operational workflows and master data management practices.
Program governance was directed by a Program Manager of the Cobra CRM program who coordinated configuration governance, business alignment and rollout priorities across the cross-border division. Operational coverage included marketing, customer operations and analytics teams, with governance focused on consistent customer data management, campaign rules and operational process alignment across the division.
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Hafa treppen gmbh | Professional Services | 30 | $3M | Germany | Cobra | Cobra CRM | CRM | 2013 | n/a |
In 2013 Hafa treppen gmbh implemented Cobra CRM. The deployment targeted customer facing and administrative functions at the 30 person German professional services firm, centralizing customer data and interaction records under Cobra CRM to improve operational currency in the field.
Cobra CRM was configured to centralize contact and customer data, standardize sales opportunity tracking and support quotation and order related workflows. The implementation leveraged core CRM capabilities such as contact management, activity logging, task orchestration and basic reporting to simplify daily user work and reduce fragmentation across departments.
Rollout covered sales, project administration and service operations, aligning those business functions on a single customer master and common process templates. The company stated that with Cobra they made a good choice that makes software easier to work in all areas, and that they are now more up-to-date in the field and therefore much better positioned, reflecting explicit operational benefits reported by the customer.
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PENNY Markt | Retail | 30000 | $9.1B | Germany | Cobra | Cobra CRM | CRM | 2017 | n/a |
In 2017, PENNY Markt implemented Cobra CRM. The deployment positioned Cobra CRM as the retailer's centralized CRM platform to consolidate customer records and support marketing and customer service workflows for the German retail chain.
The Cobra CRM implementation focused on core CRM capabilities including customer master and contact management, segmentation and campaign management, and case management to capture customer interactions and maintain contact history. Configuration emphasized role-based access and template-driven campaign workflows, with the application instrumented to support operational CRM processes across marketing and customer support functions.
Governance aligned to a centralized data stewardship model and permission framework, bringing marketing, customer service, and store operations into a single CRM governance process. Operational coverage targeted PENNY Markt corporate teams and retail site users in Germany, with Cobra CRM providing the primary CRM record and workflow engine for customer engagement activities.
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Querdenker International GmbH | Professional Services | 20 | $2M | Germany | Cobra | Cobra CRM | CRM | 2013 | n/a |
In 2013 Querdenker International GmbH implemented Cobra CRM, deploying Cobra CRM to centralize client contact and opportunity records for the professional services firm. The work centered on administration and expansion of the Cobra CRM system, configuring core CRM capabilities such as contact and account management, opportunity pipeline tracking, activity and task management, and basic reporting to support a 20-person organization.
Operational scope targeted sales, client services, and project administration functions, with internal administrators responsible for user provisioning, configuration changes, and ongoing data hygiene. The deployment emphasized a lightweight, modular configuration of Cobra CRM to allow phased expansion of fields and workflows, and governance focused on role-based access controls and administrative change processes to sustain system growth.
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REWE Group | Retail | 390000 | $99.1B | Germany | Cobra | Cobra CRM | CRM | 2017 | n/a |
In 2017, REWE Group implemented Cobra CRM, a CRM application, to consolidate customer relationship capabilities across sales, marketing and customer service. The deployment targeted customer-facing processes within the retail organization and aimed to centralize contact and account records for omnichannel customer interactions.
Cobra CRM was configured to support core CRM modules such as contact and account management, campaign management, case and ticket management, sales pipeline tracking, and customer segmentation for targeted marketing. Implementation included workflow automation for lead management and complaint resolution, data segmentation rules for campaign orchestration, and standardized reporting and dashboards to support operational decision making.
The implementation included integration touchpoints with point of sale systems, e-commerce storefronts, loyalty and voucher platforms, and centralized customer data stores, using API and batch data exchange patterns typical for CRM-to-retail integrations. Governance was organized around a central CRM steering function with data stewardship, role based access controls, and formalized processes for campaign approval and service escalation, with staged rollouts across business units to align operational processes with the Cobra CRM implementation.
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Buyer Intent: Companies Evaluating Cobra CRM
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Cobra CRM. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Cobra CRM for CRM include:
- Shaftesbury Theatre, a United Kingdom based Leisure and Hospitality organization with 30 Employees
- Design Within Reach, a United States based Retail company with 900 Employees
- Altman Solon UK, a United Kingdom based Professional Services organization with 95 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Cobra CRM Coverage
Cobra CRM is a CRM solution from Cobra.
Companies worldwide use Cobra CRM, from small firms to large enterprises across 21+ industries.
Organizations such as REWE Group, PENNY Markt, BNP Paribas Fortis, Hafa treppen gmbh and Querdenker International GmbH are recorded users of
Cobra CRM for CRM.
Companies using Cobra CRM are most concentrated in Retail, Banking and Financial Services and Professional Services, with adoption spanning over 21 industries.
Companies using Cobra CRM are most concentrated in Germany and Belgium, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Cobra CRM across Americas, EMEA, and APAC.
Companies using Cobra CRM range from small businesses with 0-100 employees - 40%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 60%.
Customers of Cobra CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Cobra CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.