Penske Media Corporation (PMC)
11175 Santa Monica Boulevard,
Los Angeles, 90025, CA,
United States
Los Angeles, 90025, CA,
United States
1 310-321-5000
Media
Penske Media Corporation (PMC) Technographics
Penske Media Corporation (PMC) Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penske Media Corporation (PMC) and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Penske Media Corporation (PMC) employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penske Media Corporation (PMC) has purchased the following applications: SAP Concur Invoice for AP Automation in 2017, UKG Pro HCM (ex UltiPro HCM) for Core HR in 2021, Anodot Deep 360 Monitoring for Analytics and BI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penske Media Corporation (PMC) is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Expensify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penske Media Corporation (PMC) revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penske Media Corporation (PMC) intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penske Media Corporation (PMC) Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Invoice | AP Automation | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Penske Media Corporation implemented SAP Concur Invoice as its AP Automation solution. The deployment centralized invoice intake for PMC brands Spy, BGR, HollywoodLife and TVLine across offices in Los Angeles, New York and Arizona on a cloud based purchase to pay and e invoicing platform, establishing Concur as the primary invoice management layer for Accounts Payable.
SAP Concur Invoice was configured to capture and assign vendor invoices, enforce GL coding validation prior to ledger extraction, and support approval routing and exception handling for high volume invoice processing. The GL coding confirmation step was institutionalized as a control before invoices are extracted to NetSuite, and payment workflows were configured to support weekly vendor payment runs including wire transfers, ACH and checks.
Integrations explicitly included an export of accounting data into NetSuite and a reimbursement handoff to Expensify for employee expenses, reflecting a hybrid finance stack of SAP Concur Invoice, NetSuite and Expensify. Banking operations were coordinated across one Citibank account and three Bank of America accounts for payment execution and reconciliation, while AP Specialists monitored a centralized vendor mailbox and reconciled vendor accounts as part of daily operations.
Governance centered on invoice assignment and monitoring within SAP Concur Invoice, GL coding confirmation gates, and a weekly payment cadence, with process changes that formalized mailbox triage, vendor reconciliation routines and monthly journal entry postings for corporate AMEX cards. The implementation positioned SAP Concur Invoice as the transaction orchestration layer for AP Automation across PMC’s US brands and finance operations.
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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Expense Management | ERP Financial Management |
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2017 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro HCM (ex UltiPro HCM) | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Penske Media Corporation implemented UKG Pro HCM (ex UltiPro HCM) for Core HR to centralize HR administration across its US operations and support Los Angeles based HR generalist activities. The deployment targeted core HR workflows that drive onboarding and off boarding, performance management cycles, learning administration, benefits administration, HR file management, and compliance tracking for immigration and worker s compensation documentation.
UKG Pro HCM was configured to support standard Core HR modules, including automated new hire onboarding and orientation scheduling, configurable performance review timelines, online learning access management, and electronic document distribution. The implementation emphasized HRIS data stewardship, role based access for HR users, and case tracking for employee relations matters, aligning system workflows with the company s existing HR processes for LA and broader US teams.
Operational integrations and cross functional coverage include document delivery via Adobe Sign, operational coordination with a third party benefits service center for open enrollment and benefits inquiries, and data handoffs to payroll for workers compensation and unemployment processing. The system supports day to day HR administration across HR, payroll, benefits, legal for immigration cases, and facilities for event and site coordination, reflecting a unified Core HR platform supporting multiple business functions.
Governance centered on centralized HRIS data management, establishing standardized onboarding and off boarding checklists, a formal annual performance management cadence, and mechanisms for employee feedback through a hotline and surveys. The configuration and process changes were positioned to ensure compliance and consistent policy interpretation while enabling HR generalists to manage case work, reporting, and routine HR operations through UKG Pro HCM.
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Payroll | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Anodot | Legacy | Anodot Deep 360 Monitoring | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Penske Media Corporation implemented Anodot Deep 360 Monitoring to instrument Google Analytics event streams as part of an Autonomous Business Monitoring initiative, with an initial focus on advertising metrics such as impressions and click through rates. The deployment targeted PMC publications and their web properties, enabling continuous monitoring of traffic and engagement signals across desktop and mobile pages.
Anodot Deep 360 Monitoring was configured to learn normal behavior for each tracked metric, incorporating seasonality and recurring patterns, and to generate automated anomaly alerts when metrics deviated from expected baselines. Functional capabilities implemented included time series anomaly detection, automated alerting on impressions and click through rates, and cross-metric correlation that linked behavioral anomalies to potential root causes.
Integrations explicitly included Google Analytics as the primary data source, and the monitoring strategy was used to surface issues that could indicate downstream problems such as Demand Side Platform connection failures. The system also supported correlation between front end performance signals and recent code changes, which allowed teams to associate a spike in bounce rate with increased image sizes after a back end code push.
Operational scope included editorial product pages and gallery pages on mobile, and the implementation impacted site reliability engineering, product engineering, ad operations, and revenue operations. PMC operationalized alert response workflows and rapidly rolled out code fixes once Anodot Deep 360 Monitoring flagged anomalies, and the company expanded monitoring to additional data streams after initial success. The immediate detection of the gallery page issue prevented a prolonged degradation in user experience and the associated negative effects on traffic and monetization.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Incident Management | ITSM |
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2017 | 2018 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management, Open-Source Database | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Penske Media Corporation (PMC)
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Penske Media Corporation (PMC) Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penske Media Corporation (PMC) Technographics
Penske Media Corporation (PMC) is a Media organization based in United States,
with around 1000 employees and annual revenues of $100.0 million.
Penske Media Corporation (PMC) operates a diverse technology stack with applications such as
SAP Concur Invoice, UKG Pro HCM (ex UltiPro HCM) and Anodot Deep 360 Monitoring,
covering areas like AP Automation, Core HR and Analytics and BI.
Penske Media Corporation (PMC) has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, UKG and Anodot.
Penske Media Corporation (PMC) recently adopted applications including
UKG Pro HCM (ex UltiPro HCM) in 2021, UKG Pro Payroll (ex Ultipro Payroll) in 2021 and Shopify in 2021,
highlighting its ongoing modernization strategy.
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available to Premium subscribers.
Our research team continuously updates Penske Media Corporation (PMC)’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
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