About the Customer
Penti is the largest legwear manufacturer and a leading retailer of legwear, lingerie, and beachwear in Turkey. The Company’s three main businesses are specialty retail, wholesale and private label manufacturing. Penti’s growing footprint has reached 300 stores across Turkey and 106 stores in 29 other countries. It also exports its products to more than 43 countries.
Scope and Challenges
Penti went through a digital transformation in order to strengthen its presence in its existing markets and expand its intimates and beachwear lines to markets around the globe.
Outcome and Implications
Penti implemented SAP S/4HANA for fashion and vertical business, which launched in September 2017, is a comprehensive suite of products designed to help fashion businesses meet the demands of the digital economy. The solution uses the SAP Leonardo digital innovation system to support fashion processes end-to-end and provides contextual insights into operational data. Utilizing the SAP Leonardo digital innovation system to support end-to-end fashion processes, this solution provides meaningful insights/predictions from operational data. With this simple and easy-to-use interface, retailers can access every aspect of their business processes; real-time reporting on the basis of region, category, channel, and product are possible. With this vertical fashion platform that takes advantage of IoT and learning machines, retailers gain the flexibility and agility to deliver the perfect customer experience. With the Internet of Things and machine learning capabilities, the vertical fashion platform gives retailers the flexibility and agility needed to deliver seamless customer experiences.
“As the business landscape continues to become more complex, retailers need real-time insight into stock levels, merchandise changes, supply chains and more. With SAP S/4HANA for fashion and vertical business, we have visibility into all business data in one place, allowing us to accelerate new business models, drive new revenue-generating opportunities and deliver the experiences customers expect.” - said Sami Kariyo Penti Chairman.
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