Penti
Kavak Sokak No: 3 Eresinler SER Plaza, AB BLOCK KAT 4-5,
Istanbul, 34530,
Turkey
Istanbul, 34530,
Turkey
728005904800092
Retail
Penti Technographics
Penti Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Penti and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Penti employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Penti has purchased the following applications: SAP S/4 HANA for ERP Financial in 2017, SAP BW (Business Warehouse) for Data Warehouse in 2017, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Penti is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Penti revenues, which have grown to $600.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Penti intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Penti Tech Stack and Enterprise Applications
Penti ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2017 | 2017 |
In 2017, Penti implemented SAP S/4 HANA as its ERP Financial solution to unify business processes for its fashion and vertical business. Penti is a global manufacturer of hosiery and a major multicategory intimate fashion retailer headquartered in Turkey, operating with about 3000 employees and reported revenue of 600000000.
The SAP S/4 HANA deployment leveraged the SAP S/4 HANA for fashion and vertical business configuration, with a focus on core financial management including general ledger, controlling, accounts payable and receivable, and inventory finance alignment. Implementation work emphasized master data harmonization and industry-specific process adjustments to support seasonal assortment and fast moving retail cycles.
Operational coverage spanned retail commercial operations and manufacturing finance functions, aligning merchandising finance, procurement accounting, and supply chain related financial workflows under a single ERP Financial platform. The program consolidated transactional finance and financial close processes to reduce fragmentation between wholesale, retail stores, and manufacturing cost centers.
Governance changes accompanied the rollout, centralizing finance process ownership and master data stewardship while revising procure-to-pay and order-to-cash workflows to reflect fashion vertical requirements. SAP positioned the SAP S/4 HANA implementation as a unifying platform to meet evolving customer needs, establishing SAP S/4 HANA as Pentis core ERP Financial system.
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ERP Financial | ERP |
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2017 | 2017 |
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Penti Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW (Business Warehouse) | Data Warehouse | Analytics and BI | n/a | 2017 | 2017 |
In 2017, Penti implemented SAP BW (Business Warehouse) as its Data Warehouse to consolidate analytics across its retail operations. The program engaged CoreToEdge, a Microsoft Cloud Solution Provider and SAP partner, to design and build a high availability cloud architecture to host SAP analytics and reporting workloads.
SAP BW (Business Warehouse) was deployed on SAP HANA database infrastructure, with Penti hosting 14 productive SAP HANA database instances on SAP-certified Azure Virtual Machines M-Series servers. The compute layer is specified for SAP HANA performance, using Intel Xeon E7-8890 v3 processors and running the SUSE Linux Enterprise operating system, aligning database performance and OS support for in-memory analytics.
The SAP BW implementation was integrated into Penti’s broader SAP landscape, supporting connectivity with SAP S/4HANA, SAP Hybris Marketing, and SAP Customer Activity Repository for retailers, as well as other SAP functionalities cited in the architecture. This integration pattern positions SAP BW as the centralized Data Warehouse for ERP reporting, marketing analytics, and customer activity analytics across retail business functions.
Governance and rollout emphasized a cloud first, high availability architecture provisioned on Microsoft Azure, with CoreToEdge responsible for architecture design and build. Operational scope centers on retail analytics and SAP application support, with the deployed infrastructure sized and configured to sustain multiple production SAP HANA instances for enterprise reporting and analytics.
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Penti Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Penti implemented Microsoft 365 as its Collaboration platform. The deployment is documented to use Office 365 Mail on their website for customer email and contact routing, indicating Microsoft 365 email services are in production. The vendor is Microsoft and the implementation aligns with cloud-hosted productivity and communication services under Microsoft 365.
Functional coverage centers on enterprise email, document collaboration and real-time messaging capabilities typical of Collaboration solutions, configured to support corporate, merchandising and field operation workflows for a company of about 3000 employees. Integrations explicitly include website email routing through Office 365 Mail, and the deployment reflects centralized tenant management to govern accounts, content access and collaboration policies across business functions. The Microsoft 365 implementation links collaboration tooling to operational workflows in a retail context, emphasizing cloud-hosted communication and content services.
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Penti eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2017 | 2017 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Penti SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Allocation and Replenishment | SCM |
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2022 | 2023 |
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Penti CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Penti ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2011 | 2011 |
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Penti PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Penti IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Penti Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Penti
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Penti Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Penti IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Penti digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Penti Technographics
Penti is a Retail organization based in Turkey,
with around 3000 employees and annual revenues of $600.0 million.
Penti operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP BW (Business Warehouse) and Microsoft 365,
covering areas like ERP Financial, Data Warehouse and Collaboration.
Penti has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Microsoft.
Penti recently adopted applications including
Manhattan Active Allocation in 2022, Setrow in 2022 and Xandr Invest (ex AppNexus DSP) in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Penti’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Penti’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Penti technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.