Pepperfry
801-802, 8th Floor, Tower B, 247 Business Park,
Mumbai, 400083,
India
Mumbai, 400083,
India
91 99 878 55119
Retail
Pepperfry Technographics
Pepperfry Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pepperfry and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Pepperfry employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pepperfry has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2016, FreeWheel Demandsuite for Agency Management in 2023, Haptik AI Platform for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pepperfry is running and its propensity to invest more and deepen its relationship with Microsoft , FreeWheel, A Comcast Company , Haptik or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pepperfry revenues, which have grown to $260.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pepperfry intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pepperfry Tech Stack and Enterprise Applications
Pepperfry ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, Pepperfry implemented Microsoft Dynamics AX as its ERP Financial application to support core finance operations. The deployment concentrated on accounts payable, vendor master management, payroll accounting, and treasury coordination for the companys finance organization.
Microsoft Dynamics AX was configured to handle vendor creation and accounts payable workflows, including processing of PO and Non-PO invoices with approval routing, miscellaneous and engineering bill processing, and accounting of payroll entries and employee loan reconciliations. The implementation supported GL code assignment for invoice posting and incorporated controls for necessary approvals tied to purchase orders and nonpurchase order spend.
Integrations and operational handoffs were explicit in day to day activity, with GST related invoices booked in SAP using designated GL codes while Microsoft Dynamics AX maintained vendor and payment records. Payment execution relied on weekly fund planning and daily fund request preparation, with manual uploading of NEFT and RTGS payment files to bank portals and monthly bank reconciliation as part of the end to end payment cycle. The system supported tracking of vendor payments and creditor recoveries and handling of payment queries with clients.
Governance centered on formal approval workflows for PO and Non-PO transactions, a defined cadence for fund planning and payment runs, and monthly reconciliation discipline within the accounts team based in Mumbai. Microsoft Dynamics AX functioned as the core ERP Financial system linking vendor master data to AP processing, payroll accounting, and treasury touchpoints.
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Pepperfry ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Pepperfry deployed FreeWheel Demandsuite on its website to manage programmatic advertising demand. Pepperfry implemented FreeWheel Demandsuite as an Agency Management solution to centralize demand orchestration and campaign controls for its digital storefront.
The implementation centers on Agency Management capabilities within FreeWheel Demandsuite, including demand-side management, campaign configuration, inventory allocation, yield optimization, and reporting. Configuration work included setting up line item management, targeting and trafficking controls, and analytics instrumentation to capture ad performance and delivery metrics consistent with Agency Management workflows.
FreeWheel Demandsuite was embedded into Pepperfry's website to link ad decisioning with on-site inventory and ad tag delivery workflows. Operational coverage spans digital monetization, ad operations, and marketing teams, integrating front-end ad requests with server-side demand orchestration and centralized campaign trafficking.
Governance and process changes emphasize centralized campaign controls, inventory prioritization rules, and standardized trafficking handoffs between ad ops and product teams. The deployment is website-focused and aligns Pepperfry's Agency Management processes to support demand governance and campaign reporting using FreeWheel Demandsuite.
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Pepperfry AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Haptik | Legacy | Haptik AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Pepperfry implemented Haptik AI Platform on its website to provide conversational self-service for online shoppers. Pepperfry Haptik AI Platform Chatbots and Conversational AI is deployed as a web-embedded chat channel on pepperfry.com, serving e-commerce customer interactions such as order queries, product discovery assistance, and basic troubleshooting across the public site.
The Haptik AI Platform implementation uses category-aligned functional modules including natural language understanding, intent classification, dialogue management, a visual bot builder for conversation orchestration, and conversational analytics for monitoring intent accuracy and usage patterns. Haptik AI Platform supports scripted flows with conditional routing and configured handoff points to live agents, enabling Pepperfry to map common e-commerce workflows into automated conversational paths.
Operational ownership sits with customer experience and e-commerce operations teams, with governance oriented around conversation taxonomy, intent training cycles, and fallback and escalation rules. The deployment on the website is scoped to online customer service use cases and structured to allow phased expansion of conversational capabilities, while governance enforces review processes for intents and dialogue updates.
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Pepperfry Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
|
2012 | 2012 |
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Pepperfry eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2013 | 2013 |
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Pepperfry CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Data Platform | CRM |
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2016 | 2016 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Pepperfry ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Pepperfry PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2012 | 2012 |
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Pepperfry IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Pepperfry
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Chief Financial Officer | CXO | Finance | |
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Senior Manager IT | Manager | IT | |
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Vice President Of Technology | VP | IT | |
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Senior Executive Finance | Director | Finance | |
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Apps Being Evaluated by Pepperfry Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pepperfry IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pepperfry digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Pepperfry Technographics
Pepperfry is a Retail organization based in India,
with around 1500 employees and annual revenues of $260.0 million.
Pepperfry operates a diverse technology stack with applications such as
Microsoft Dynamics AX, FreeWheel Demandsuite and Haptik AI Platform,
covering areas like ERP Financial, Agency Management and Chatbots and Conversational AI.
Pepperfry has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, FreeWheel, A Comcast Company and Haptik.
Pepperfry recently adopted applications including
FreeWheel Demandsuite in 2023, Haptik AI Platform in 2022 and Hotjar in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pepperfry’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pepperfry’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pepperfry technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.