AI Buyer Insights:

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Petfriends Switzerland Tech Stack and Enterprise Applications

ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
PayPal Legacy PayPal Braintree Payment Processing ERP Financial Management n/a 2025 2025
ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Wato-Soft Legacy Wato POS Point Of Sale ERP Services and Operations Watosoft 2017 2017
In 2017 Petfriends Switzerland implemented Wato POS as its Point Of Sale platform across its retail footprint. The deployment was delivered by vendor Wato-Soft with SI Watosoft and positioned Wato POS to support retail, finance and omnichannel operations in the Swiss market. Wato POS was implemented using watoKasse as the central POS application, configured for in-store transaction processing, inventory synchronization and sales capture. The implementation leveraged Watosoft product modules including watoConnect and watoLogistic to orchestrate inventory flows and webshop order handling while integrating financial posting into Proffix. Operational coverage includes 23 Swiss stores, with integrations explicitly tying point of sale transactions to Proffix for finance, watoConnect for system synchronization and watoLogistic for logistics and stock movements. The architecture centralized transactional data and fed a central business intelligence layer, with PowerBI dashboards used for consolidated reporting across stores and channels. Governance and process adjustments standardized checkout, inventory and webshop workflows across sites, reducing manual entry and creating a unified inventory view. The rollout emphasized tight integration between POS, ERP and logistics systems to enable omnichannel retail and centralized BI reporting through PowerBI dashboards.
Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Idea Creation Legacy e-guma Event Management Collaboration n/a 2020 2020
eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2024 2024
eCommerce eCommerce 2025 2025
Product Review Management eCommerce 2021 2021
SCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Warehouse Management SCM 2023 2023
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2023 2023
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2017 2017
Marketing Analytics CRM 2019 2019
Marketing Analytics CRM 2022 2022
Partner Relationship Management CRM 2021 2021
Tag Management CRM 2017 2017
Tag Management CRM 2017 2017
PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2018 2018
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2016 2016
Application Hosting and Computing Services IaaS 2017 2017
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2024 2024
Content Delivery Network IaaS 2019 2019
Content Delivery Network IaaS 2017 2017
Content Delivery Network IaaS 2017 2017
CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2024 2024
Identity and Access Management (IAM) CyberSecurity 2024 2024
Secure Email Gateways (SEGs) CyberSecurity 2023 2023
Secure Sockets Layer (SSL) CyberSecurity 2018 2018
Secure Sockets Layer (SSL) CyberSecurity 2020 2020
Secure Sockets Layer (SSL) CyberSecurity 2021 2021

IT Decision Makers and Key Stakeholders at Petfriends Switzerland

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Petfriends Switzerland Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Petfriends Switzerland IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Petfriends Switzerland digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Petfriends Switzerland Technographics
Petfriends Switzerland is a Retail organization based in Switzerland, with around 180 employees and annual revenues of $40.0 million.
Petfriends Switzerland operates a diverse technology stack with applications such as PayPal Braintree, Wato POS and e-guma, covering areas like Payment Processing, Point Of Sale and Event Management.
Petfriends Switzerland has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as PayPal, Wato-Soft and Idea Creation.
Petfriends Switzerland recently adopted applications including PayPal Braintree in 2025, Shopware in 2025 and Adobe Commerce (ex Magento) in 2024, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Petfriends Switzerland’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Petfriends Switzerland’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Petfriends Switzerland technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.