Pets Plus Us
710 Dorval Dr Suite 400,
Oakville, L6K 3V7, ON,
Canada
Oakville, L6K 3V7, ON,
Canada
1 800-364-8422
Insurance
Pets Plus Us Technographics
Pets Plus Us Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pets Plus Us and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Pets Plus Us employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pets Plus Us has purchased the following applications: Aquarium Platform for Insurance ERP in 2019, Microsoft 365 for Collaboration in 2016, CallRail Call Tracking for Call Tracking and Recording in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pets Plus Us is running and its propensity to invest more and deepen its relationship with Aquarium Software , Microsoft , CallRail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pets Plus Us revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pets Plus Us intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pets Plus Us Tech Stack and Enterprise Applications
Pets Plus Us ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Aquarium Software | Legacy | Aquarium Platform | Insurance ERP | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Pets Plus Us implemented Aquarium Platform as its Insurance ERP under a novel transactional commercial arrangement that required only a modest initial financial commitment. The contractual model reduced upfront capital exposure while provisioning the Aquarium Platform to support core insurance operations for the insurer.
The Aquarium Platform deployment was configured to deliver product underwriting, policy administration, billing and finance, and claims processing, implementing modular policy lifecycle capabilities and workflow automation consistent with Insurance ERP functional patterns. Aquarium Platform provided centralized policy data, automated policy servicing workflows, invoicing and receivables support, and claims adjudication modules to unify the insurer's operational functions.
Operational coverage focused on Pets Plus Us business functions in Canada, spanning underwriting, policy servicing, billing operations and claims handling across the company. Governance and rollout followed a staged adoption aligned to the transactional contract terms, and Aquarium secured a five year deal with RSA for its next generation pet insurance technology platform, signaling multi year commercial commitment to Aquarium’s architecture and product roadmap.
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Pets Plus Us Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Pets Plus Us implemented Microsoft 365 as its primary Collaboration platform. The Canada-headquartered insurance firm of roughly 50 employees uses Microsoft 365 on its website and across core corporate functions, establishing a cloud-first collaboration posture for internal and customer-facing communications.
The Microsoft 365 deployment centers on Exchange Online for enterprise email, SharePoint Online for intranet and document management, Teams for real-time communication and meetings, OneDrive for personal file sync, and Office desktop and web applications for productivity. These Microsoft 365 capabilities are deployed to support content collaboration, knowledge sharing, policy and claims documentation workflows, and routine email correspondence typical in insurance operations.
Architecturally the implementation follows a cloud-hosted SaaS tenant model under Microsoft 365 with centralized tenant administration and cloud identity provisioning via Azure Active Directory. Operational coverage extends across customer service, claims administration, sales and corporate finance, with SharePoint site provisioning and Teams channels mapped to business units to segment collaboration and document access.
Governance practices inferred from the implemented Collaboration stack include role-based administration, mailbox and document retention policies, and site level permission models to manage records and compliance requirements for insurance data. Microsoft 365 is restated in tenant governance and user provisioning workflows to maintain consistent access controls and content lifecycle management.
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Pets Plus Us CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CallRail | Legacy | CallRail Call Tracking | Call Tracking and Recording | CRM | n/a | 2017 | 2017 |
In 2017, Pets Plus Us implemented CallRail Call Tracking on its website. The Canada-based pet insurer Pets Plus Us, operating with approximately 50 employees, embedded CallRail Call Tracking as a front-end call attribution layer to instrument inbound phone activity on its corporate site. Deployment was executed via a website JavaScript tracking snippet with dynamic number insertion to capture session-level call metadata and route tracked numbers to existing phone endpoints.
CallRail Call Tracking, classified under Call Tracking and Recording, was configured to collect call attributes, enable call recording, and provide per-session attribution useful for marketing and customer intake workflows. The implementation focuses on surfacing call data to marketing, sales, and customer service functions for lead identification and handling, with tracking numbers provisioned across campaign and product pages. Governance centered on site-level script management, number provisioning controls, and standardization of call handling processes to ensure consistent attribution. The footprint is limited to the corporate website and related inbound phone channels, aligning complexity with the company size.
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Customer Experience | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Pets Plus Us ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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Pets Plus Us IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Pets Plus Us CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pets Plus Us
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Apps Being Evaluated by Pets Plus Us Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pets Plus Us IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pets Plus Us digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Pets Plus Us Technographics
Pets Plus Us is a Insurance organization based in Canada,
with around 50 employees and annual revenues of $5.0 million.
Pets Plus Us operates a diverse technology stack with applications such as
Aquarium Platform, Microsoft 365 and CallRail Call Tracking,
covering areas like Insurance ERP, Collaboration and Call Tracking and Recording.
Pets Plus Us has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Aquarium Software, Microsoft and CallRail.
Pets Plus Us recently adopted applications including
New Relic APM in 2021, Cloudflare CDN in 2021 and Help Scout in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pets Plus Us’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pets Plus Us’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pets Plus Us technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.