Petzl Technographics
Petzl Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Petzl and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Petzl employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Petzl has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, DocuSign eSignature for Digital Signing in 2021, Hotjar for Customer Experience in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Petzl is running and its propensity to invest more and deepen its relationship with Google , Salesforce , Facebook or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Petzl revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Petzl intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Petzl Tech Stack and Enterprise Applications
Petzl Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Petzl implemented Google Workspace (Formerly Google G-Suite) to provide a cloud-hosted Collaboration platform for the company. The Google Workspace implementation is cited on Petzl's public website and serves the organization's corporate communication and content collaboration needs for roughly 400 employees, with Google as the vendor.
Core modules deployed include Gmail for corporate email, Google Drive for file storage, Google Docs and Sheets for collaborative authoring, Google Calendar for scheduling, and the Google Admin console for account and policy management. Configuration work aligns with domain provisioning, user account and group management, and the establishment of shared drives and collaboration spaces consistent with Collaboration category practices.
Operational coverage extends across core business functions including product development, marketing, sales, and customer support, with standard integrations implied for website interaction and enterprise identity management to enable single sign-on and device access. The deployment follows a cloud-first SaaS architecture typical of Google Workspace, delivering centralized messaging, document collaboration, and calendar services to distributed teams.
Governance is centered on centralized administration through the Admin console, role-based administrative profiles, and policy controls for access and data retention. Adoption and workflow changes emphasize shared drive usage, centralized email domains, and administrative policy enforcement to standardize collaboration workflows within the organization.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2008 | 2008 |
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Petzl Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DocuSign | Legacy | DocuSign eSignature | Digital Signing | Content Management | n/a | 2021 | 2021 |
In 2021, Petzl implemented DocuSign eSignature as a Digital Signing solution on its website. The deployment embeds DocuSign eSignature into customer-facing web forms to capture legally binding signatures and to provide standard Digital Signing capabilities such as templated signing workflows, signer authentication, and auditable signature certificates. Implementation scope focuses on web-based signature capture for retail transactions and customer agreements managed through Petzl's site.
Functionally the implementation leverages server-side orchestration of signing requests, template-driven document generation, and automated notification workflows to streamline contract execution and order acknowledgements. Integration work concentrated on embedding signing sessions within web pages and routing completed documents into Petzl operational processes for order processing and customer service. Governance uses role-based administration, template controls, and audit logging to maintain signature integrity and compliance.
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Petzl CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2019 | 2019 |
In 2019, Petzl implemented Hotjar to support Customer Experience on its public website. The deployment embedded the Hotjar tracking snippet sitewide to capture session recordings, heatmaps, conversion funnels and on-site feedback across product detail, category and checkout pages. Hotjar was configured to surface behavioral signals for UX, merchandising and e-commerce workflows.
Operational ownership was assigned to digital product and e-commerce teams who use Hotjar session replays and heatmaps to prioritize usability fixes and content adjustments. Governance included sampling controls and browser-based consent settings for captured web data, with access restricted to product and digital stakeholders. The implementation focused on client-side instrumentation and did not extend to backend order management systems.
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Petzl TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Petzl PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Petzl IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2002 | 2002 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Petzl
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Petzl Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Petzl IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Petzl digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Petzl Technographics
Petzl is a Retail organization based in France,
with around 400 employees and annual revenues of $70.0 million.
Petzl operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), DocuSign eSignature and Hotjar,
covering areas like Collaboration, Digital Signing and Customer Experience.
Petzl has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, DocuSign and Contentsquare.
Petzl recently adopted applications including
Slack Connect in 2022, DocuSign eSignature in 2021 and Microsoft Oribi Analytics in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Petzl’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Petzl’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Petzl technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.