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Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Tech Stack and Enterprise Applications

Pfeifen Heinrichs - Peter Heinrichs & Co.Kg ERP
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Klarna Legacy Klarna Payments Payment Processing ERP n/a 2021 2021
In 2021, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg deployed Klarna Payments to handle online transactions. The implementation embeds Klarna Payments into the retailer's e-commerce checkout on https://www.peterheinrichs.de/, aligning with the Payment Processing category. The company is a small German retail merchant with 23 employees, so the deployment focuses on the web sales channel rather than multi-site enterprise payment infrastructure. Klarna Payments is implemented as the payment processing layer for customer checkout and transaction authorization. Integration work centers on checkout-level integration and merchant side payment orchestration, enabling Payment Processing capabilities such as online authorization and consumer payment options commonly provided by Klarna. Operational ownership is concentrated within online sales and order management workflows, influencing order capture and payment confirmation in the website commerce flow. The implementation uses Klarna Payments to standardize the e-commerce payment path for Pfeifen Heinrichs - Peter Heinrichs & Co.Kg.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg eCommerce
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Shopware Legacy Shopware eCommerce eCommerce n/a 2012 2012
In 2012, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg implemented Shopware to operate its eCommerce presence on the public website. The Shopware application functions as the customer-facing storefront and product management backbone, delivering catalog management, product detail pages, shopping cart and checkout workflows, customer account handling, and content management aligned with the eCommerce category. For a 23-employee retail firm, the implementation is proportioned to manage SKU level product data, category navigation, pricing rules, and core order processing while minimizing operational complexity. Operational coverage focuses on online retail activities including merchandising, order handling and customer service driven from the website, with Shopware serving as the canonical source for product and order records. Integrations are limited to category-aligned capabilities typical of eCommerce platforms, such as payment processing and shipping orchestration, although no specific external systems are listed. Governance and workflow responsibility rests with internal staff for catalog updates, pricing and order workflows, and the Shopware eCommerce instance is embedded directly into the company website as the primary commerce platform.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg CRM
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Braze Legacy Braze Platform Customer Engagement, Customer Loyalty CRM n/a 2021 2021
In 2021, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg implemented Braze Platform to support Customer Engagement,Customer Loyalty initiatives on their public website. The Braze Platform is deployed to drive website-level customer messaging and on-site personalization for this German retail store, with implementation focused on web-triggered engagement workflows tied to browsing and commerce behaviors. Configuration centered on web SDK integration into the site, audience segmentation, and campaign orchestration capabilities provided by the Braze Platform, enabling targeted messaging and lifecycle orchestration consistent with Customer Engagement,Customer Loyalty use cases. Operational control is held within the retailer’s small marketing and commerce team, with governance focused on campaign scheduling, segmentation rules, and site event instrumentation to manage customer communication flows.
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2020 2020
Tag Management CRM 2017 2017
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg IaaS
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Application Hosting and Computing Services IaaS 2018 2018

IT Decision Makers and Key Stakeholders at Pfeifen Heinrichs - Peter Heinrichs & Co.Kg

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pfeifen Heinrichs - Peter Heinrichs & Co.Kg IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pfeifen Heinrichs - Peter Heinrichs & Co.Kg digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Technographics
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg is a Retail organization based in Germany, with around 23 employees and annual revenues of $3.0 million.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg operates a diverse technology stack with applications such as Klarna Payments, Shopware and Braze Platform, covering areas like Payment Processing, eCommerce and Customer Engagement, Customer Loyalty.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Klarna, Shopware and Braze.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg recently adopted applications including CleverReach in 2022, Klarna Payments in 2021 and Braze Platform in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pfeifen Heinrichs - Peter Heinrichs & Co.Kg’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Pfeifen Heinrichs - Peter Heinrichs & Co.Kg’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pfeifen Heinrichs - Peter Heinrichs & Co.Kg technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.