Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Technographics
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pfeifen Heinrichs - Peter Heinrichs & Co.Kg and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23 Pfeifen Heinrichs - Peter Heinrichs & Co.Kg employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pfeifen Heinrichs - Peter Heinrichs & Co.Kg has purchased the following applications: Klarna Payments for Payment Processing in 2021, Shopware for eCommerce in 2012, Braze Platform for Customer Engagement, Customer Loyalty in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pfeifen Heinrichs - Peter Heinrichs & Co.Kg is running and its propensity to invest more and deepen its relationship with Klarna , Shopware , Braze or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pfeifen Heinrichs - Peter Heinrichs & Co.Kg revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pfeifen Heinrichs - Peter Heinrichs & Co.Kg intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Tech Stack and Enterprise Applications
Pfeifen Heinrichs - Peter Heinrichs & Co.Kg ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg deployed Klarna Payments to handle online transactions. The implementation embeds Klarna Payments into the retailer's e-commerce checkout on https://www.peterheinrichs.de/, aligning with the Payment Processing category. The company is a small German retail merchant with 23 employees, so the deployment focuses on the web sales channel rather than multi-site enterprise payment infrastructure. Klarna Payments is implemented as the payment processing layer for customer checkout and transaction authorization.
Integration work centers on checkout-level integration and merchant side payment orchestration, enabling Payment Processing capabilities such as online authorization and consumer payment options commonly provided by Klarna. Operational ownership is concentrated within online sales and order management workflows, influencing order capture and payment confirmation in the website commerce flow. The implementation uses Klarna Payments to standardize the e-commerce payment path for Pfeifen Heinrichs - Peter Heinrichs & Co.Kg.
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Pfeifen Heinrichs - Peter Heinrichs & Co.Kg eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2012 | 2012 |
In 2012, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg implemented Shopware to operate its eCommerce presence on the public website. The Shopware application functions as the customer-facing storefront and product management backbone, delivering catalog management, product detail pages, shopping cart and checkout workflows, customer account handling, and content management aligned with the eCommerce category. For a 23-employee retail firm, the implementation is proportioned to manage SKU level product data, category navigation, pricing rules, and core order processing while minimizing operational complexity.
Operational coverage focuses on online retail activities including merchandising, order handling and customer service driven from the website, with Shopware serving as the canonical source for product and order records. Integrations are limited to category-aligned capabilities typical of eCommerce platforms, such as payment processing and shipping orchestration, although no specific external systems are listed. Governance and workflow responsibility rests with internal staff for catalog updates, pricing and order workflows, and the Shopware eCommerce instance is embedded directly into the company website as the primary commerce platform.
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Pfeifen Heinrichs - Peter Heinrichs & Co.Kg CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Braze | Legacy | Braze Platform | Customer Engagement, Customer Loyalty | CRM | n/a | 2021 | 2021 |
In 2021, Pfeifen Heinrichs - Peter Heinrichs & Co.Kg implemented Braze Platform to support Customer Engagement,Customer Loyalty initiatives on their public website. The Braze Platform is deployed to drive website-level customer messaging and on-site personalization for this German retail store, with implementation focused on web-triggered engagement workflows tied to browsing and commerce behaviors.
Configuration centered on web SDK integration into the site, audience segmentation, and campaign orchestration capabilities provided by the Braze Platform, enabling targeted messaging and lifecycle orchestration consistent with Customer Engagement,Customer Loyalty use cases. Operational control is held within the retailer’s small marketing and commerce team, with governance focused on campaign scheduling, segmentation rules, and site event instrumentation to manage customer communication flows.
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2017 | 2017 |
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Pfeifen Heinrichs - Peter Heinrichs & Co.Kg IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Pfeifen Heinrichs - Peter Heinrichs & Co.Kg
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Apps Being Evaluated by Pfeifen Heinrichs - Peter Heinrichs & Co.Kg Executives
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