PGA European Tour
Wentworth Drive Virginia Water,
Surrey, GU25 4LX,
United Kingdom
Surrey, GU25 4LX,
United Kingdom
44 13 4484 0400
Leisure and Hospitality
PGA European Tour Technographics
PGA European Tour Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PGA European Tour and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 210 PGA European Tour employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PGA European Tour has purchased the following applications: Infor SunSystems for ERP Financial in 2007, ELCA Secutix S-360 for Reservation and Booking Management in 2018, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PGA European Tour is running and its propensity to invest more and deepen its relationship with Infor , ELCA , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PGA European Tour revenues, which have grown to $270.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PGA European Tour intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PGA European Tour Tech Stack and Enterprise Applications
PGA European Tour ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Legacy | Infor SunSystems | ERP Financial | ERP | n/a | 2007 | 2008 |
In 2007, PGA European Tour implemented Infor SunSystems. The Infor SunSystems deployment served as the PGA European Tour's ERP Financial system to support corporate accounting and finance functions, with responsibility for setting up new accounts in the SUN accounting system and ensuring all details were correct and updated as necessary.
The implementation centered on core ERP Financial capabilities, including configuration of the chart of accounts and the general ledger, accounts payable and accounts receivable workflows, fixed asset accounting and financial reporting. Configuration work emphasized account setup and transactional controls, journal entry processing, batch posting routines and report delivery using Infor SunSystems standard modules and ledgers.
Operationally the rollout impacted the finance organization and accounting operations, where administrators were responsible for account creation, data accuracy and ongoing maintenance in the SUN accounting system. Governance activities focused on account setup procedures, data validation checkpoints and role based access to ensure updates were applied consistently and financial records remained reconciled.
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PGA European Tour ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ELCA | Legacy | ELCA Secutix S-360 | Reservation and Booking Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, PGA European Tour implemented ELCA Secutix S-360. ELCA Secutix S-360 is deployed as a Reservation and Booking Management solution on the PGA European Tour website, providing the organization with an online ticketing and event booking platform for tournament events.
The implementation centers on core Reservation and Booking Management capabilities, including an online booking engine, event catalog and inventory management, checkout and payment orchestration, e-ticket issuance, and seat assignment workflows consistent with ticketing operations. Configuration work included event scheduling, pricing tiers and attendee data capture to support commercial sales and customer service processes.
The deployment is embedded on the public website as the primary booking channel, aligning online sales and customer-facing checkout flows with internal operations. Operational coverage spans ticketing, commercial sales, marketing communications and customer service, while governance was instituted through centralized event inventory controls and role-based access to booking operations to manage ticket availability across tournaments.
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PGA European Tour Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, PGA European Tour implemented Microsoft 365 to deliver Collaboration capabilities that are surfaced on its public website. PGA European Tour uses Microsoft 365 as a central collaboration platform across core corporate functions and event operations.
The implementation leverages Microsoft 365 core services including Exchange Online for email and calendaring, SharePoint Online for web content management and intranet, OneDrive for file synchronization, Microsoft Teams for real time collaboration, and Office desktop applications for document creation and editing. Microsoft 365 is configured to support content publishing workflows and team collaboration consistent with Collaboration category capabilities.
Microsoft 365 is integrated with the public website to surface editorial content and support content management workflows, while the platform underpins marketing, communications, event operations, and corporate administration. Operational coverage centers on content editorial teams and event coordination groups, with the platform used to manage document lifecycle and cross functional collaboration.
Governance is organized around a centralized Microsoft 365 tenant model with role based access controls, content governance policies, retention and compliance configurations, and editorial approval workflows. These controls are structured to support consistent collaboration processes across tournament operations and corporate teams.
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PGA European Tour CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Data Platform | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PGA European Tour PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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PGA European Tour IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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PGA European Tour CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PGA European Tour
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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ICT Director | Director | Finance | |
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Head of Treasury, Tax & Regulatory | Director | Finance | |
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Apps Being Evaluated by PGA European Tour Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PGA European Tour IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PGA European Tour digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PGA European Tour Technographics
PGA European Tour is a Leisure and Hospitality organization based in United Kingdom,
with around 210 employees and annual revenues of $270.0 million.
PGA European Tour operates a diverse technology stack with applications such as
Infor SunSystems, ELCA Secutix S-360 and Microsoft 365,
covering areas like ERP Financial, Reservation and Booking Management and Collaboration.
PGA European Tour has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Infor, ELCA and Microsoft.
PGA European Tour recently adopted applications including
FreshDesk Customer Support in 2022, Salesforce Sales Cloud in 2021 and Redsift OnDMARC in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PGA European Tour’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PGA European Tour’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PGA European Tour technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.