Pharmaca
4940 Pearl East Circle, Suite 301,
Boulder, 80301, CO,
United States
Boulder, 80301, CO,
United States
1 303-442-2304
Healthcare
Pharmaca Technographics
Pharmaca Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Pharmaca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Pharmaca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pharmaca has purchased the following applications: Amazon Pay for Payment Processing in 2016, iCIMS Recruit Applicant Tracking System for Applicant Tracking System in 2013, GumGum for Artificial Intelligence Marketing in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pharmaca is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , PayPal , iCIMS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pharmaca revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pharmaca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Pharmaca Tech Stack and Enterprise Applications
Pharmaca ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2016 | 2016 |
In 2016, Pharmaca implemented Amazon Pay on its customer-facing website to handle Payment Processing for online orders in the United States. The deployment uses Amazon Pay from Amazon Web Services and is embedded in the e-commerce checkout to accept payments from customers with Amazon credentials. The implementation scope centers on web checkout flows and the merchant payment acceptance layer of the Pharmaca storefront.
Implementation work included front-end integration of Amazon Pay widgets and SDKs, server-side order capture and authorization workflows, and tokenized payment instrument handling consistent with Payment Processing implementations. Operational coverage is focused on consumer checkout and order capture at the website level, with integration points to backend order and fulfillment processes for downstream reconciliation and fulfillment. Governance and operational practices emphasize centralized online payment acceptance, Amazon account based authentication flows, and standard e-commerce payment reconciliation procedures.
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Payment Processing | ERP |
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2020 | 2020 |
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Pharmaca HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iCIMS | Legacy | iCIMS Recruit Applicant Tracking System | Applicant Tracking System | HCM | n/a | 2013 | 2013 |
In 2013, Pharmaca implemented iCIMS Recruit Applicant Tracking System as their Applicant Tracking System to support recruiting and talent acquisition functions. The iCIMS Recruit Applicant Tracking System is deployed as the public careers site application on Pharmaca's website, hosting job listings and capturing candidate applications through embedded career pages, with deployment focused on web-facing career site workflows and inbound application capture.
Configuration centers on standard Applicant Tracking System modules including job requisition posting, online application intake, candidate tracking and status workflows, interview and offer workflow orchestration, and recruiter-facing dashboards for hiring managers. Operational ownership is assigned to Pharmaca's HR and recruiting teams, covering corporate hiring in the United States, with governance around requisition approvals, candidate disposition, and standardized hiring workflows. The implementation anchors the careers site as the primary applicant intake channel and positions iCIMS Recruit Applicant Tracking System as the central system of record for applicant data and recruiting processes.
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Core HR | HCM |
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2015 | 2015 |
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Pharmaca AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Pharmaca implemented GumGum. The deployment uses GumGum on their website as an Artificial Intelligence Marketing solution to deliver on-page contextual advertising and content intelligence, aligning real-time signals with digital marketing objectives.
Operational scope is focused on the Pharmaca website in the United States and impacts digital marketing, merchandising, and paid media workflows. The architecture centers on web-delivered instrumentation, typically an on-site tag or script, that captures page-level signals for contextual analysis and real-time decisioning, with configuration managed by internal marketing teams and vendor model tuning. Governance emphasized content policy alignment and campaign configuration, and operational processes incorporated contextual outputs into campaign planning and site merchandising.
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Pharmaca Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Pharmaca eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2015 | 2015 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Pharmaca SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Order Management | SCM |
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2018 | 2018 |
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Pharmaca CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Pharmaca ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Pharmaca PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Pharmaca IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2008 | 2008 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Pharmaca CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Pharmaca
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Pharmaca Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Pharmaca IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Pharmaca digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Pharmaca Technographics
Pharmaca is a Healthcare organization based in United States,
with around 500 employees and annual revenues of $60.0 million.
Pharmaca operates a diverse technology stack with applications such as
Amazon Pay, iCIMS Recruit Applicant Tracking System and GumGum,
covering areas like Payment Processing, Applicant Tracking System and Artificial Intelligence Marketing.
Pharmaca has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), iCIMS and GumGum.
Pharmaca recently adopted applications including
Hotjar in 2021, Salesforce Krux DMP in 2021 and Xandr Invest (ex AppNexus DSP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Pharmaca’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Pharmaca’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Pharmaca technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.