Singapore, 128419,
Singapore
Phoon Huat Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Phoon Huat and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 110 Phoon Huat employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Phoon Huat has purchased the following applications: StaffAny HR Leave Management System for Absence and Leave Management in 2019, Microsoft 365 for Collaboration in 2017, Centric PXM (formerly Contentserv) for Product Information Management in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Phoon Huat is running and its propensity to invest more and deepen its relationship with StaffAny , Info-Tech Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Phoon Huat revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Phoon Huat intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| StaffAny | Legacy | StaffAny HR Leave Management System | Absence and Leave Management | HCM | n/a | 2019 | 2019 |
In 2019 Phoon Huat deployed StaffAny HR Leave Management System as part of an initial August 2019 rollout that was extended to its Singapore headquarters, aligning the project with Absence and Leave Management requirements for hourly workforce scheduling. The deployment emphasized centralized scheduling and contactless time and attendance capabilities provided by StaffAny, with the StaffAny HR Leave Management System serving as the focal application for absence and leave workflows.
The implementation incorporated staff scheduling and contactless clocking modules, using automated shift rosters and time capture to support daily operations. Use of a dedicated leave application capability is consistent with StaffAny product functionality and is inferred to have been configured to manage leave requests, manager approvals, and basic absence tracking alongside scheduling and attendance.
Operational coverage centered on Singapore locations and the company headquarters, with HR and store operations explicitly supported for scheduling and attendance. The implementation enabled SafeEntry integration and workforce analytics, providing centralized visibility that informed manpower allocation decisions during the COVID period.
Governance changes included phased rollout from initial sites to HQ and consolidation of scheduling and approval workflows under HR ownership, improving operational coordination between store managers and HR. The program prioritized contactless attendance and analytics driven staffing decisions, and these capabilities are tied directly to the deployed StaffAny HR Leave Management System and the Absence and Leave Management category.
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Applicant Tracking System | HCM |
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2018 | 2018 |
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Applicant Tracking System | HCM |
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2019 | 2020 |
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Time and Attendance | HCM |
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2019 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Centric | Legacy | Centric PXM (formerly Contentserv) | Product Information Management | eCommerce | n/a | 2025 | 2025 |
In 2025 Phoon Huat selected Centric PXM (formerly Contentserv) as its Product Information Management solution to centralize product data and accelerate product commercialization. The implementation targets the companywide product lifecycle for a Singapore based bakery ingredients manufacturer managing over 20,000 SKUs across wholesale, 19 physical outlets, a direct to consumer online platform and international export channels.
The deployment configures Centric PXM to provide core Product Information Management capabilities including centralized product masters, digital asset management for images, certification and attribute governance, content syndication for channel listings and Digital Shelf Analytics aligned workflows. Functional configuration emphasized product commercialization workflows, reduced manual data entry points and standardized product attributes and imagery to enable faster time to market for new listings.
Operational coverage spans supply chain, product management and marketing teams that led the selection and will operate the PIM instance, consolidating product information that was previously scattered across multiple platforms and teams. The implementation is scoped to integrate operational product data feeds and content sources into a single PIM repository to support sales channels from B2B ordering to retail and e commerce listings, while aligning with Phoon Huat’s manufacturing, warehousing and controlled temperature logistics operations.
Governance and rollout focused on cross functional ownership and configurability, with users citing local support and a user friendly interface as selection differentiators. Phoon Huat expects the Centric PXM deployment to reduce manual procedures, and explicitly projects a savings of approximately 90 person hours per month and accelerated product listing across channels, while enabling a single source of truth for product information.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Tag Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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