PicPay
Av. Manuel Bandeira, 291 - Bloco B - 3Aº Andar - Vila Leopoldina,
Sao Paulo, 5317,
Brazil
Sao Paulo, 5317,
Brazil
55 800 025 2000
Banking and Financial Services
PicPay Technographics
PicPay Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PicPay and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1432 PicPay employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PicPay has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2019, Feedzai AI Platform for ML and Data Science Platforms in 2019, DNK Smart Bot for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PicPay is running and its propensity to invest more and deepen its relationship with Oracle , Feedzai , New Relic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PicPay revenues, which have grown to $586.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PicPay intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PicPay Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019 PicPay implemented Oracle Cloud ERP as an ERP Financial initiative to strengthen finance and accounting controls across the business. The deployment focused on financial accounting workflows and cash visibility, aligning Oracle Cloud ERP with reporting requirements introduced that year.
During the rollout a leases control for IFRS 16 was created and a cash flow process was implemented when the standard became effective in 2019, with the author retaining operational responsibility for those controls. The leases control and cash flow configuration were implemented inside Oracle Cloud ERP financial modules to produce an economic view of lease obligations in financial reports.
The program included a structured test phase in which the author led testing activities, identified defects, and cataloged significant enhancement requests for Oracle Cloud ERP. Operational coverage centered on finance and treasury functions at PicPay, and governance formalized ongoing maintenance of the IFRS 16 lease control and cash flow reporting processes as part of monthly financial close.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Feedzai | Legacy | Feedzai AI Platform | ML and Data Science Platforms | AI Development | n/a | 2019 | 2019 |
In 2019 PicPay implemented Feedzai AI Platform within its payments environment to strengthen transaction security and fraud detection, aligning the deployment with ML and Data Science Platforms capabilities for real time risk scoring. PicPay is the largest payment application in Brazil with more than 10 million users, and the Feedzai AI Platform was positioned to operate at transaction scale to meet user expectations for swift operations.
The Feedzai AI Platform implementation centered on machine learning model orchestration, real time transaction scoring, and behavioral analytics to detect fraud and financial crime. The platform was configured to analyze thousands of transactions per second, applying supervised and unsupervised detection workflows, model management, and automated alerting to support operational risk teams.
Operational integration was focused on ingesting PicPay transaction streams and embedding Feedzai AI Platform scoring into payment processing flows, enabling inline decisioning to accelerate processing. The deployment impacted payments operations, security and fraud investigation functions, and customer transaction processing workflows, with the Feedzai AI Platform serving as the core ML and Data Science Platforms capability for these business functions.
Governance and process changes emphasized embedding AI driven risk monitoring into PicPay’s operational procedures, with executive confirmation that the move prioritized transaction security. Company statements also highlighted performance gains and operational efficiency as explicit outcomes from the Feedzai AI Platform implementation.
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MLOps Platforms | AI Development |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DNK Infotelecom | Legacy | DNK Smart Bot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, PicPay implemented DNK Smart Bot to automate customer-service and contact-center interactions across channels in Brazil. PicPay deployed the DNK Smart Bot application within the Chatbots and Conversational AI category to extend self-service capacity and reduce live-agent load, a capability attribution drawn from vendor reporting and DNK's client roster rather than a published PicPay case study.
DNK Smart Bot was configured to deliver conversational automation consistent with Chatbots and Conversational AI capabilities, including intent recognition, dialog management, and channel orchestration to support multi-channel customer engagement. Available sources do not detail specific integrations with backend systems, so architecture-level claims for connectors or middleware are not made. Governance emphasis would be on conversation escalation and agent handoff workflows to preserve contact-center service continuity, and vendor-reported outcomes include improved self-service capacity and reduced live-agent load in PicPay's Brazilian customer-service operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2012 | 2012 |
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IT Service Management | ITSM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at PicPay
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by PicPay Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PicPay IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PicPay digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD PicPay Technographics
PicPay is a Banking and Financial Services organization based in Brazil,
with around 1432 employees and annual revenues of $586.0 million.
PicPay operates a diverse technology stack with applications such as
Oracle Cloud ERP, Feedzai AI Platform and DNK Smart Bot,
covering areas like ERP Financial, ML and Data Science Platforms and Chatbots and Conversational AI.
PicPay has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Feedzai and DNK Infotelecom.
PicPay recently adopted applications including
hoop.dev in 2024, Teads Platform in 2023 and New Relic AIOps in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PicPay’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PicPay’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PicPay technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.