East Jindabyne, 2627, NSW,
Australia
Plum & Owen Technographics
Plum & Owen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Plum & Owen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 160 Plum & Owen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Plum & Owen has purchased the following applications: STAAH for Reservation and Booking Management in 2021, Automattic Jetpack CRM for CRM in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Plum & Owen is running and its propensity to invest more and deepen its relationship with STAAH , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Plum & Owen revenues, which have grown to $206.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Plum & Owen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Plum & Owen Tech Stack and Enterprise Applications
Plum & Owen ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| STAAH | Legacy | STAAH | Reservation and Booking Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Plum & Owen deployed STAAH as its Reservation and Booking Management solution on its public Snowy Valley Resort website. STAAH is implemented as the website booking engine to capture direct reservations, present availability and rate options, and surface online booking workflows for guests visiting the resort site.
Configuration emphasizes web-facing booking workflows, inventory control, rate plan configuration and channel distribution capabilities aligned with Reservation and Booking Management functionality, supporting the reservations and revenue operations of the resort. Governance and operational structure center on centralized booking rules and rate plan stewardship to maintain consistency between direct website bookings and external channels, with reservations and revenue teams responsible for daily configuration and booking lifecycle management.
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Plum & Owen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2020 | 2020 |
Plum & Owen implemented Automattic Jetpack CRM in 2020 to add CRM capabilities directly on its Snowy Valley Resort website. Automattic Jetpack CRM is deployed as a website-integrated CRM and is the primary tool for capturing web inquiries and converting site interactions into persistent customer and guest records. The implementation focuses on contact and lead capture workflows, maintaining guest contact records, note capture and simple segmentation to support marketing and front-of-house communications.
The deployment architecture is centered on a web-hosted integration that embeds Automattic Jetpack CRM into online booking and enquiry flows, providing a lightweight SaaS oriented operational model. Operational coverage is concentrated on marketing and guest services functions, where the CRM supports inbound lead routing, email activity visibility and basic reporting for guest engagement. Governance and process adjustments emphasize standardizing web form capture, record hygiene and handoff procedures between marketing and service teams to maintain consistent customer records.
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IT Decision Makers and Key Stakeholders at Plum & Owen
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Apps Being Evaluated by Plum & Owen Executives
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