Amsterdam, 1017 CB,
Netherlands
Polpharma Group Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Polpharma Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 190 Polpharma Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Polpharma Group has purchased the following applications: IQVIA OCE Organization Manager for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Polpharma Group is running and its propensity to invest more and deepen its relationship with IQVIA or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Polpharma Group revenues, which have grown to $48.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Polpharma Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IQVIA | Legacy | IQVIA OCE Organization Manager | CRM | CRM | n/a | 2021 | 2022 |
In 2021 Polpharma Group BV implemented IQVIA OCE Organization Manager as part of a broader IQVIA OCE CRM deployment to support CRM-driven commercial operations across Central and Eastern Europe. The program targeted a 12 country footprint including Poland and Russia, combining field force alignment and multi-channel campaign orchestration to improve salesforce productivity and accelerate campaign execution.
The implementation emphasized Organization Manager capabilities for territory management and field alignment, including hierarchical territory modeling, account assignment workflows, and role based field coverage planning consistent with IQVIA OCE Organization Manager functionality. Configuration work focused on aligning commercial territories to local market structures while preserving a central model for territory definitions and sales roles.
Operational coverage spanned commercial, sales, and marketing functions across the CEE region, with centralized configuration for master territory rules and country level localization for execution and reporting. Governance established centralized oversight of territory definitions and campaign orchestration to ensure consistent multi-channel engagement across markets.
Polpharma Group BV used IQVIA OCE Organization Manager within its CRM program to drive faster campaign rollouts and more productive field operations, specifically aiming to improve salesforce productivity and accelerate multi-channel campaigns as stated in the program scope.
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Marketing Automation | CRM |
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2021 | 2022 |
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