Hauppauge, 11788, NY,
United States
Positive Promotions Technographics
Positive Promotions Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Positive Promotions and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Positive Promotions employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Positive Promotions has purchased the following applications: IBM AS/400 for ERP Financial in 2012, FreeWheel Demandsuite for Agency Management in 2022, LogMeIn BoldChat for Chatbots and Conversational AI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Positive Promotions is running and its propensity to invest more and deepen its relationship with IBM , FreeWheel, A Comcast Company , GoTo (formerly LogMeIn) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Positive Promotions revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Positive Promotions intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Positive Promotions Tech Stack and Enterprise Applications
Positive Promotions ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM AS/400 | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Positive Promotions implemented IBM AS/400 as an ERP Financial platform to centralize product and financial data. The deployment focused on product specification setup and maintenance as the primary function, establishing IBM AS/400 as the system of record for SKU attributes and specification metadata.
Configuration work emphasized master data controls and financial descriptors to align product specifications with cost accounting and pricing logic. IBM AS/400 configuration included validation rules, structured attribute sets and controlled item numbering to preserve data integrity across transactional processes, and workflows were configured to capture specification attributes during item creation and revision.
Operational coverage included product management and finance teams within Positive Promotions, and extended to manufacturing operations that rely on accurate specifications. The IBM AS/400 environment supported ERP Financial processes where product specification data feeds cost assignment, billing and procurement touch points.
Governance established centralized specification maintenance, formalized approval steps and role based access for specification updates. Change control procedures and configuration documentation were applied to support ongoing maintenance and rollout across the manufacturing organization.
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Positive Promotions ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Positive Promotions deployed FreeWheel Demandsuite on its website. The implementation positions FreeWheel Demandsuite as the companys Agency Management platform for digital advertising and media operations.
The configuration emphasizes Agency Management capabilities, including campaign and order management, creative delivery and trafficking, inventory allocation, and consolidated reporting. The deployment includes ad decisioning and campaign scheduling workflows to manage on-site ad inventory and deliver targeted creatives across product and promotional pages.
FreeWheel Demandsuite is embedded in the Positive Promotions website to support advertising operations and marketing workflows, with analytics and reporting surfaced to marketing and ad ops stakeholders. Operational governance centers on centralized campaign approval and trafficking processes, aligning media planning, creative delivery, and reporting within the Agency Management function.
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Positive Promotions AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011 Positive Promotions deployed LogMeIn BoldChat on its website to add Chatbots and Conversational AI capabilities, with the primary focus on supporting customer service and online sales assistance. The implementation placed LogMeIn BoldChat as a publicly accessible conversational layer on the corporate site, positioning the application to handle live chat interactions and automated visitor engagement alongside existing web content.
The deployment used a cloud hosted SaaS chat widget embedded in site pages, providing standard Chatbots and Conversational AI functionality such as real time agent chat, proactive chat invitations, canned responses, chat transcript logging, visitor monitoring, and an agent console for handling conversations. Operationally the system was surfaced to customer service and e commerce support teams and was configured to align with agent workflows through routing and response templates, with governance focused on chat response content and transcript retention policies.
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Positive Promotions Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Positive Promotions eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2008 | 2008 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Positive Promotions CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2019 | 2019 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics, Data Management Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Positive Promotions IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Positive Promotions
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CEO | CXO | Finance | ||||
| Vice President of Finance | VP | Finance | ||||
| IT Director | Director | IT |
Apps Being Evaluated by Positive Promotions Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||