PR Newswire
200 Vesey Street 19th Floor,
New York, 10281, NY,
United States
New York, 10281, NY,
United States
1 800-776-8090
Media
PR Newswire Technographics
PR Newswire Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PR Newswire and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4800 PR Newswire employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PR Newswire has purchased the following applications: Oracle E-Business Suite for ERP Financial in 2014, Salesforce Chat (formerly Salesforce Live Agent) for Chatbots and Conversational AI in 2020, Adobe Connect for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PR Newswire is running and its propensity to invest more and deepen its relationship with Oracle , Klarna , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PR Newswire revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PR Newswire intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PR Newswire Tech Stack and Enterprise Applications
PR Newswire ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle E-Business Suite | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 PR Newswire implemented Oracle E-Business Suite as its ERP Financial platform, upgrading to Oracle Release 12.0.5. The engagement was driven from Jersey City, New Jersey with an Oracle Applications Solution Architect defining the technical roadmap and delivery approach.
The implementation concentrated on core financial capabilities within Oracle E-Business Suite, including Accounts Receivable, Accounts Payable, vendor management, customer billing, and check printing workflows. The team designed and developed an AR statements package to send statements to customers via email and configured check printing using BI Publisher as part of the financial processing chain.
Integrations were a central element of the deployment, the architect designed and developed customer onboarding integration from cloud systems such as Salesforce into Oracle, and built outbound integrations for Vendor, AP Invoice, and Customer data from Oracle to boundary systems. These interfaces were implemented as part of an integration layer connecting cloud and on-premise components and supported by offshore development resources.
Governance and operational ownership included leading the Oracle support team and offshore technical team, plus regular interactions with business and technical stakeholders for requirements gathering and delivery oversight. The program included a structured upgrade path from Oracle 11.5.10 to Oracle E-Business Suite Release 12.0.5 and ongoing support and enhancement responsibilities assigned to the centralized Oracle support function.
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Expense Management | ERP |
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2007 | 2007 |
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Payment Processing | ERP |
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2020 | 2020 |
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PR Newswire AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Chat (formerly Salesforce Live Agent) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, PR Newswire implemented Salesforce Chat (formerly Salesforce Live Agent) on its public website. The deployment aligns with Chatbots and Conversational AI capabilities and is positioned to support web based visitor engagement for media and communications workflows.
Salesforce Chat (formerly Salesforce Live Agent) was embedded as a web chat widget and configured for live visitor sessions, agent queueing and routing, proactive chat invitations, transcript capture, and templated response handling. Configuration focused on maintaining conversation context across page navigation and enabling agent session handoff to preserve continuity for press and customer inquiries.
The implementation operates on PR Newswire’s public site to manage external stakeholder outreach and press contact flows, serving communications and customer support functions. Operational coverage centers on digital engagement touchpoints rather than internal back office systems.
Governance and operational setup emphasized agent availability scheduling, routing rules, and transcript retention to align chat handling with editorial and support processes. Rollout and ongoing management were structured around chat workflow orchestration, agent console configuration, and process rules for escalation and handoff.
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PR Newswire Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, PR Newswire deployed Adobe Connect as its Audio Video and Web Conferencing solution on its public website. The implementation positioned Adobe Connect to deliver hosted webinars, press briefings, and external stakeholder events directly through the PR Newswire web property. Adobe Connect was configured to expose core Audio Video and Web Conferencing capabilities, including virtual meeting rooms, webcasting, screen sharing, interactive polling, and session recording to preserve broadcast content and support on-demand access. The deployment emphasized web-embedded meeting interfaces and registration workflows aligned with PR Newswire content distribution. Operational scope centered on media relations and communications teams who manage event scheduling, host permissions, attendee registration, and session moderation through the site. Governance emphasized role based access and scheduled publishing workflows to maintain editorial control over live broadcasts and recorded sessions.
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Collaboration | Collaboration |
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2015 | 2015 |
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PR Newswire Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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PR Newswire eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Shipping Management | eCommerce |
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2020 | 2020 |
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PR Newswire CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Tag Management | CRM |
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2020 | 2020 |
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PR Newswire ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2014 | 2014 |
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IT Service Management | ITSM |
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2014 | 2014 |
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PR Newswire TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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Governance, Risk and Compliance | TRM |
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2018 | 2018 |
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PR Newswire PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2015 | 2015 |
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Transactional Email | PaaS |
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2018 | 2018 |
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PR Newswire IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Backup as a Service (BaaS) | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at PR Newswire
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Revenue Management | Director | Finance | |
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Vice President, Business Development/Agency Markets | VP | Sales | |
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Director International Sales | Director | Finance | |
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Associate Vice President, Sales Performance Group | VP | Sales | |
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Vice President, Operations | VP | Operations | |
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President | CXO | Finance | |
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Sr Executive Director, Business Development | Director | Sales | |
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Senior Vice President, Global Human Resources | VP | HR | |
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New Business Director | Director | Finance | |
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Director, Payroll, Compensation Administration | Director | HR | |
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Director - Infrastructure services | Director | Finance | |
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Senior Director, Infrastructure Architecture & Standards | Director | IT | |
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Senior Director, Solutions Engineering Team | Director | R&D | |
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Director, Global Server and Storage Operations | Director | IT | |
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CTO | CXO | Finance | |
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VP Engineering: Data Science, Analytics, Insights | VP | IT | |
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Apps Being Evaluated by PR Newswire Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PR Newswire IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PR Newswire digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PR Newswire Technographics
PR Newswire is a Media organization based in United States,
with around 4800 employees and annual revenues of $1.20 billion.
PR Newswire operates a diverse technology stack with applications such as
Oracle E-Business Suite, Salesforce Chat (formerly Salesforce Live Agent) and Adobe Connect,
covering areas like ERP Financial, Chatbots and Conversational AI and Audio Video and Web Conferencing.
PR Newswire has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Salesforce and Adobe Systems.
PR Newswire recently adopted applications including
PubMatic in 2022, Index Exchange in 2022 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PR Newswire’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PR Newswire’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PR Newswire technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.