PRAB
5944 East N Ave,
Kalamazoo, 49048, MI,
United States
Kalamazoo, 49048, MI,
United States
1 800-968-7722
Manufacturing
PRAB Technographics
PRAB Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by PRAB and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 PRAB employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that PRAB has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2009, Zoho Analytics (ex Zoho Reports) for Analytics and BI in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems PRAB is running and its propensity to invest more and deepen its relationship with Oracle , Zoho Corp. , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing PRAB revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for PRAB intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
PRAB Tech Stack and Enterprise Applications
PRAB ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, PRAB implemented Oracle NetSuite ERP to manage ERP Financial functions for finance and accounting across its United States manufacturing operations. Oracle NetSuite ERP was configured to address core finance needs for a 70-employee manufacturer with approximately $7 million in revenue, aligning financial transaction processing with purchasing and inventory valuation workflows.
The deployment focused on standard ERP Financial modules, including general ledger, accounts payable, accounts receivable, fixed assets management, cash management, purchasing workflows, and financial reporting. Configuration included period-close workflows, invoice approval routing, vendor payment processing, and capitalization rules tailored to manufacturing accounting, using Oracle NetSuite ERP cloud platform capabilities with role-based access and a centralized chart of accounts.
Operational coverage centered on finance, purchasing, and inventory functions at PRABs manufacturing site in the United States, with rollout activities that established formal month-end close procedures and audit trail controls inside Oracle NetSuite ERP. Governance was structured to centralize financial controls and approval workflows within the system, and system administration responsibilities were assigned to finance leadership with internal IT support for ongoing configuration and security maintenance.
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PRAB Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Analytics (ex Zoho Reports) | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, PRAB implemented Zoho Analytics (ex Zoho Reports) on its corporate website to provide embedded reporting and interactive dashboards. Zoho Analytics (ex Zoho Reports) was configured to deliver dashboard creation, interactive visualizations, ad hoc reporting, and scheduled report distribution, aligning with the Analytics and BI category and supporting PRAB business functions for production monitoring, sales visibility, and marketing analytics.
Deployment architecture centered on a cloud hosted Zoho Analytics instance embedded into PRAB web pages for authenticated and public consumption, with role based access controls and user provisioning to separate internal operational reports from customer facing dashboards. Governance focused on report lifecycle management, access policies, and scheduled delivery, while configuration work emphasized data model design, dashboard layout, and visualization standards within Zoho Analytics to centralize reporting workflows and self service analytics.
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PRAB Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 PRAB implemented Microsoft 365 as its cloud collaboration platform. The deployment targets the company's 70 employees in the United States and aligns with the Collaboration category, consolidating email, document sharing, and real time communication into a single Microsoft 365 tenant.
Configuration focused on core Microsoft 365 capabilities, including Exchange Online for email, SharePoint Online for document management, OneDrive for personal file synchronization and Microsoft Teams for chat and meetings, alongside Office desktop and web applications. These modules were configured to support manufacturing workflows, engineering document control, and sales and administrative communications.
PRAB's public website indicates Microsoft 365 is in use, suggesting tenant services are visible in their external presence. Operational coverage spans corporate functions and shop floor facing teams, with SharePoint sites and Teams channels established to centralize procedures, drawings, and cross functional collaboration.
Governance is centered on centralized tenant administration, role based access and identity controls administered through the Microsoft 365 admin surface, enabling account provisioning and permission management consistent with small enterprise IT operations. The implementation emphasized configuration of site permissions, Teams governance and document retention settings to standardize collaboration workflows across the organization.
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PRAB CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Tracking and Recording | CRM |
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2017 | 2017 |
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CRM | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2019 | 2019 |
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PRAB IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at PRAB
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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Business Development Manager | Manager | Sales | |
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Director of Marketing | Director | Marketing | |
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Apps Being Evaluated by PRAB Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from PRAB IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the PRAB digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD PRAB Technographics
PRAB is a Manufacturing organization based in United States,
with around 70 employees and annual revenues of $7.0 million.
PRAB operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Zoho Analytics (ex Zoho Reports) and Microsoft 365,
covering areas like ERP Financial, Analytics and BI and Collaboration.
PRAB has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Zoho Corp. and Microsoft.
PRAB recently adopted applications including
Zoho Analytics (ex Zoho Reports) in 2021, Cloudflare CDN in 2021 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of PRAB’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates PRAB’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete PRAB technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.