San Francisco, 94104, CA,
United States
Pramata Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Pramata and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Pramata employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Pramata has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2013, DealSignal ABM Effectiveness for Account Based Marketing in 2017, Twilio Sendgrid for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Pramata is running and its propensity to invest more and deepen its relationship with Google , DealSignal , Terminus or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Pramata revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Pramata intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| DealSignal | Legacy | DealSignal ABM Effectiveness | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017 Pramata implemented DealSignal ABM Effectiveness to support Account Based Marketing for its Sales and Marketing teams, aiming to complement inbound programs with a targeted account-based sales approach. The initiative addressed a critical contact data gap that caused Sales to spend time on dead-ends and manual research rather than personalized outreach.
DealSignal ABM Effectiveness was configured to provide decision-maker lists and lead enrichment, improving direct-dial coverage and contact accuracy while exposing filterable segments for precise account selection. The deployment emphasized automated contact enrichment and list-building workflows that fed enriched contact fields into account-based engagement processes, enabling higher personalization in outbound sequences and targeted campaigns.
Operational scope centered on Pramata’s Sales and Marketing functions in the United States, where the solution centralized audience coverage and replaced manual prospect discovery with data-driven workflows. Day-to-day prospecting and outreach sequencing were restructured to rely on enriched contact records and filter-driven lists, eliminating manual research tasks.
Pramata reported concrete outcomes tied to the DealSignal ABM Effectiveness deployment, including a 4x lead-to-sale conversion lift, sales cycles that were 25% faster, an increase in total audience coverage from 30% to 99%, and elimination of manual research and wasted outreach. These results reflect the application’s role in improving contact-level data quality, list segmentation, and account-directed engagement within Account Based Marketing.
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Account Based Marketing | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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