Sao Paulo, 04532-010,
Brazil
Prana Capital Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Prana Capital Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 16 Prana Capital Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prana Capital Brazil has purchased the following applications: Readymag for Web Content Management in 2022, Magnet Customer CRM for CRM in 2024, React for Apps Development in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prana Capital Brazil is running and its propensity to invest more and deepen its relationship with Readymag , Magnet Customer , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prana Capital Brazil revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prana Capital Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Readymag | Legacy | Readymag | Web Content Management | Content Management | n/a | 2022 | 2022 |
In 2022 Prana Capital Brazil implemented Readymag for its public website. Readymag functions as the company's Web Content Management platform, handling site authoring and publishing for marketing and external communications.
The deployment uses Readymag's cloud hosted authoring environment to centralize content creation and publishing across the marketing and communications teams. Configuration focuses on template driven page composition, responsive layout controls, asset management, inline content editing, and version history to support a small team operational model. Role based editor and admin access is configured to limit publishing rights and enforce an editorial workflow within the site authoring process, with operational scope limited to the public site hosted at pranacp.com.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnet Customer | Legacy | Magnet Customer CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Prana Capital Brazil implemented Magnet Customer CRM in the CRM category to centralize investor relationships, automate relationship marketing, and manage advisor workflows. The deployment targets the firm’s wealth and asset management operations in Brazil, focusing on investor relationship management and advisor operations across investor relations, advisory teams, and client services.
The implementation uses Magnet Customer CRM modules inferred from vendor product descriptions, including core CRM capabilities, marketing automation, and ticketing workflow. Functional configuration emphasizes contact and portfolio segmentation, automated relationship marketing campaigns, case routing for client inquiries, and advisor workflow automation to coordinate tasks and client follow up.
Governance changes center on centralizing advisor workflows and standardizing relationship marketing processes, with operational ownership implied for advisory teams and client services. Magnet Customer CRM is listed by the vendor as deployed by Prana Capital, and the vendor cites improved relationship management and operational efficiency for financial advisory customers as observed outcomes.
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Tag Management | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| React | Legacy | React | Apps Development | PaaS | n/a | 2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2021 | 2021 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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