Premier Inn
Whitbread Court, Houghton Hall Business Park, Porz Avenue, Bedfordshire,
Dunstable, LU5 5XE,
United Kingdom
Dunstable, LU5 5XE,
United Kingdom
44 15 8242-4200
Leisure and Hospitality
Premier Inn Technographics
Premier Inn Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Premier Inn and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 33000 Premier Inn employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Premier Inn has purchased the following applications: Oracle Cloud ERP for ERP Financial in 2017, Personio ATS for Applicant Tracking System in 2022, Shiji Horizon Distribution for Distribution ERP in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Premier Inn is running and its propensity to invest more and deepen its relationship with Oracle , WorldPay , Personio or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Premier Inn revenues, which have grown to $3.96 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Premier Inn intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Premier Inn Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Microsoft Dynamics NAV | Oracle Cloud ERP | ERP Financial | ERP Financial Management | n/a | 2017 | 2018 |
In 2017, Premier Inn implemented Oracle Cloud ERP, executing an Oracle ERP Fusion program that replaced Microsoft Dynamics NAV. The implementation targeted ERP Financial capabilities and was delivered within Whitbread plc's Premier Inn and Restaurants operating model.
Configuration work centered on financial reporting and standard operating processes, with project leadership documenting and validating new workflows. Project teams produced, reviewed and tested 255 SOPs for Oracle Fusion processes and managed the delivery of reporting requirements by liaising with project report writers and business process owners to achieve sign-off and implementation.
Post go-live support included analysis of reporting defects, coordination meetings with the business to prioritize and coordinate solutions, and a formal handover of reporting responsibilities outside the project deliverables. The implementation notes reference activity based in Houghton Regis and focus on embedding reporting orchestration and process documentation within the finance reporting function.
Program governance relied on weekly RAG status reporting including risks and issues mitigation to drive workstream sign-off and go-live readiness. Oracle Cloud ERP served as the central ERP Financial system, with SOP-driven process controls and structured reporting accountability handed over to business process owners.
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Personio | Legacy | Personio ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022, Premier Inn implemented Personio ATS as its Applicant Tracking System, embedding the application into the public career site to capture applications directly from job listings. The deployment centralized candidate intake for Premier Inn's talent acquisition and HR functions in the United Kingdom, routing applicant flows from the website into a single Personio ATS instance used by recruiting teams across corporate and hotel hiring operations.
Personio ATS was configured to manage job postings, candidate profiles, CV parsing, web application forms, structured screening workflows, interview scheduling, and offer tracking, leveraging core Applicant Tracking System capabilities to standardize recruitment processes. The rollout focused on career site integration, role based access for recruiters and hiring managers, consolidated applicant data and compliance reporting within the recruiting function to streamline hiring workflows and governance.
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Core HR | HCM |
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2019 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shiji Group | Legacy | Shiji Horizon Distribution | Distribution ERP | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Premier Inn implemented Shiji Horizon Distribution as a Distribution ERP solution to support a transition to a new Central Reservation System. The first connection via Shiji Distribution Solutions went live in June 2022, and over the following two years Premier Inn expanded that footprint to 18 channels while piloting Shiji Content Hub as the source of truth for visual and descriptive content across 900+ properties in Europe.
The deployment focused on distribution and cache management capabilities within Shiji Horizon Distribution. Functional configurations included an automated City Tax calculation for German properties, a General Shared Cache to reduce backend load, and an enhanced cache solution that enabled proactive closure of products with the highest failure rates. These capabilities were configured to improve cache accuracy and accelerate search response workflows to raise Search Success Rate for availability queries.
Integrations centered on the new Central Reservation System and multi-channel connectivity, with Shiji Content Hub serving as the central content repository for property-level media and descriptions. Operational coverage included Premier Inn's UK and broader European property estate, with the distribution stack interfacing to 18 external channels and feeding availability and content consistently across those endpoints. The Shiji team provided daily monitoring, detailed reporting, and an escalation path to address issues during the CRS transition.
Governance and operational processes were adjusted to support continuous monitoring of cache health and product closure decisions based on failure rates, with reporting workflows used to prioritize remediation. Explicit outcomes reported by the parties include a Search Success Rate increase of approximately 16.23 percent from the average and 25.91 percent month over month, production growth of 153 percent year over year, and an approximate 177 percent increase in bookings in the last quarter, demonstrating the combined effect of cache improvements, automated tax processing, and centralized content management.
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Hotel Property Management | ERP Services and Operations |
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2023 | 2024 |
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Point Of Sale | ERP Services and Operations |
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2014 | 2014 |
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Real Estate Property Management | ERP Services and Operations |
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2017 | 2018 |
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Reservation and Booking Management | ERP Services and Operations |
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2023 | 2023 |
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2022 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2022 | 2022 |
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Customer Analytics | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2014 | 2014 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Premier Inn
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Premier Inn Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Premier Inn Technographics
Premier Inn is a Leisure and Hospitality organization based in United Kingdom,
with around 33000 employees and annual revenues of $3.96 billion.
Premier Inn operates a diverse technology stack with applications such as
Oracle Cloud ERP, Personio ATS and Shiji Horizon Distribution,
covering areas like ERP Financial, Applicant Tracking System and Distribution ERP.
Premier Inn has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Personio and Shiji Group.
Premier Inn recently adopted applications including
Oracle OPERA Cloud PMS in 2023, Oracle Opera Reservation System in 2023 and Personio ATS in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Premier Inn’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Premier Inn’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Premier Inn technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.