Prima Industrie Group
Via Torino Pianezza, 36,
Turin, 10093,
Italy
Turin, 10093,
Italy
39 11 41031
Manufacturing
Prima Industrie Group Technographics
Prima Industrie Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Prima Industrie Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1700 Prima Industrie Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Prima Industrie Group has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2015, Salesforce Pardot for Marketing Automation in 2017, Platform.sh for Apps Development in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Prima Industrie Group is running and its propensity to invest more and deepen its relationship with Google , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Prima Industrie Group revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Prima Industrie Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Prima Industrie Group Tech Stack and Enterprise Applications
Prima Industrie Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Prima Industrie Group deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The deployment is observable on the primaindustrie.com domain, indicating corporate use of Google Workspace services for company email and externally visible collaboration links.
The implementation includes core Google Workspace capabilities such as Gmail for domain email, Google Drive for file storage, Google Docs and Sheets for document collaboration, Google Calendar for scheduling, Google Meet for remote meetings, and the Google Admin console for centralized user and group administration. Configuration is consistent with domain-level provisioning, meaning accounts and mail routing are managed under the primaindustrie.com domain and collaboration artifacts are accessible through the corporate web presence.
Operationally the Google Workspace deployment supports day to day corporate communications, document coauthoring, scheduling, and virtual meetings across the organization. Governance appears to be administered through the Google Admin console with standard account lifecycle controls and administrative grouping, and typical Collaboration category controls such as access controls and two step verification enforcement are expected as part of the configuration.
|
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Prima Industrie Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Prima Industrie Group implemented Salesforce Pardot as its Marketing Automation solution and deployed the application on its corporate website to centralize digital lead capture and campaign orchestration. The deployment used Salesforce Pardot as a cloud SaaS marketing layer, embedding tracking code and form assets into web pages to capture prospect behavior and support engagement profiling across the site.
Configuration emphasized typical Marketing Automation capabilities including form-based lead capture, email nurture programs, engagement scoring, and behavioral tracking, with marketing operations responsible for campaign configuration and asset management. Salesforce Pardot was operated inside the broader Salesforce ecosystem to maintain contact records and enable sales handoff, while governance focused on marketing ownership of lead qualification rules, nurture cadence, and campaign taxonomy for consistent routing to commercial teams in Italy.
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Prima Industrie Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Platform.sh | Legacy | Platform.sh | Apps Development | PaaS | n/a | 2021 | 2021 |
In 2021 Prima Industrie Group implemented Platform.sh for its corporate website, using Platform.sh within the Apps Development category. The deployment is focused on hosting and delivery of the public website and associated web assets for the Italy based manufacturing company. The implementation is scoped to web operations and developer delivery for site content and code.
Platform.sh was configured to provide containerized build and runtime environments, automated CI CD oriented deployment pipelines, and isolated environment cloning to support parallel development and testing. Configuration work emphasized environment provisioning, build and runtime separation, and scripted deployment hooks consistent with Apps Development workflows. The implementation retained the website as the primary application surface for Platform.sh rather than being extended across non web enterprise systems.
Operational coverage centers on web operations, developer teams, and marketing stakeholders who manage content and release cadence for the site. Governance focused on release orchestration and environment lifecycle management, aligning code commits with automated deployments through Platform.sh workflows. Platform.sh supports developer collaboration and staged release processes across development, staging and production environments.
|
Prima Industrie Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Prima Industrie Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Prima Industrie Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Prima Industrie Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Prima Industrie Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Prima Industrie Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Prima Industrie Group Technographics
Prima Industrie Group is a Manufacturing organization based in Italy,
with around 1700 employees and annual revenues of $400.0 million.
Prima Industrie Group operates a diverse technology stack with applications such as
Google Workspace (Formerly Google G-Suite), Salesforce Pardot and Platform.sh,
covering areas like Collaboration, Marketing Automation and Apps Development.
Prima Industrie Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Salesforce and Platform.sh.
Prima Industrie Group recently adopted applications including
Amazon CloudFront in 2022, Microsoft 365 in 2021 and Salesforce Sales Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Prima Industrie Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Prima Industrie Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Prima Industrie Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.