Principle
7 Compton Courtyard 40 Compton Street,
London, EC1V 0BD,
United Kingdom
London, EC1V 0BD,
United Kingdom
44 20 8712-1335
Professional services
Principle Technographics
Principle Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Principle and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 291 Principle employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Principle has purchased the following applications: SAP Business One for ERP Financial in 2009, Microsoft 365 for Collaboration in 2021, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Principle is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Principle revenues, which have grown to $145.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Principle intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Principle Tech Stack and Enterprise Applications
Principle ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Principle implemented SAP Business One as its core ERP Financial application to establish a fully integrated business and finance platform. The deployment was scoped to deliver real time scheme financial information and centralized financial control for senior managers and project managers to monitor project margins and enable corrective action on adverse trends.
SAP Business One was configured to support core finance functions and project accounting, including general ledger processing, cost tracking by scheme, revenue recognition workflows and operational reporting. The implementation emphasized real time reporting and dashboarding capabilities so project and finance leads could access scheme-level margin views and exception reporting without manual consolidation.
Governance changes focused on centralized financial controls and standardized project financial workflows to support controlled global growth across the business. The outcome stated by the customer was a single integrated business and finance system that provided the platform for controlled global expansion and timely margin monitoring for project and senior management.
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Principle Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Principle implemented Microsoft 365 as its primary Collaboration platform. The deployment is evident on Principle's public website and was provisioned for a 291 employee professional services firm based in the United Kingdom, addressing employee productivity and client documentation workflows across the organization.
Microsoft 365 was configured to deliver Exchange Online email, Microsoft Teams collaboration, SharePoint Online intranet and OneDrive for Business file management alongside the desktop and web Office applications. Administration focused on tenant level management, Azure Active Directory based identity and access control, centralized policy enforcement for external sharing and retention, and the creation of collaboration templates to standardize client engagement workflows. Operational coverage included client delivery teams, marketing and corporate operations, with governance centered on policy driven sharing controls and staged rollout of user provisioning and document management practices.
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Principle CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Principle implemented Zoominfo Platform on their website as an Account Based Marketing deployment to support targeted account engagement. The Zoominfo Platform is positioned to provide Principle with account selection and web-based audience discovery capabilities aligned to Account Based Marketing workflows.
The implementation emphasizes standard Account Based Marketing capabilities, including account identification, firmographic and contact enrichment, and website visitor insight to inform account prioritization and outreach. Configuration focused on web instrumentation and data capture, enabling marketing and sales teams to surface high-value accounts and inbound signals for campaign orchestration and outreach.
Operational ownership is described across marketing and sales functions, with governance centered on data enrichment processes, access control for contact and account records, and rules for lead routing and campaign coordination. The deployment on Principle’s website establishes a persistent source of account-level signals for demand generation and account engagement activities without reference to any specific integration partners.
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Principle Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2016 | 2016 |
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Principle IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Principle
| First Name | Last Name | Title | Function | Department | Phone | |
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UK Financial Controller | Director | Finance | |
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Management Accountant | Manager | Finance | |
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Global CEO | CXO | Finance | |
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Group Managing Director | Director | Finance | |
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Assistant Accounting Manager | Manager | Finance | |
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Apps Being Evaluated by Principle Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Principle IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Principle digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Principle Technographics
Principle is a Professional services organization based in United Kingdom,
with around 291 employees and annual revenues of $145.0 million.
Principle operates a diverse technology stack with applications such as
SAP Business One, Microsoft 365 and Zoominfo Platform,
covering areas like ERP Financial, Collaboration and Account Based Marketing.
Principle has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and Zoominfo.
Principle recently adopted applications including
Microsoft 365 in 2021, Zoominfo Platform in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Principle’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Principle’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Principle technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.