Profigrass Technographics
Profigrass Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Profigrass and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28 Profigrass employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Profigrass has purchased the following applications: Kentico Xperience CMS for Web Content Management in 2021, Hotjar for Customer Experience in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Profigrass is running and its propensity to invest more and deepen its relationship with Kentico Software , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Profigrass revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Profigrass intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Profigrass Tech Stack and Enterprise Applications
Profigrass Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Profigrass implemented Kentico Xperience CMS on its public website. The deployment positioned Kentico Xperience CMS as the primary Web Content Management platform for Profigrass to manage product pages, marketing campaigns and static content, centralizing content authoring and template-driven page delivery across the site.
Kentico Xperience CMS configuration focused on standard Web Content Management capabilities, including content authoring and editing, template and layout management, media library support, web forms and role-based editorial workflows to enforce approvals and publishing. Governance centered on defined editorial roles and content workflows to shift routine marketing and merchandising tasks into the CMS, reducing dependency on engineering for page updates and scheduled promotions.
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Profigrass CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2021 | 2021 |
In 2021 Profigrass implemented Hotjar to capture on-site behavior signals as part of its Customer Experience tooling. The deployment consists of a client side Hotjar JavaScript snippet embedded into the company website, configured to record session replays, generate heatmaps, and collect on-page feedback to support qualitative user research. Hotjar was applied to product pages and browsing flows to instrument user interactions and page level engagement for analysis.
Operational coverage centers on the Profigrass website and is intended to inform ecommerce and marketing decisions, with configuration focused on sampling, consent and privacy controls consistent with web analytics practices. Governance for Hotjar usage emphasizes front end tag management and controlled access to session recordings, enabling UX and marketing stakeholders to review behavior data without introducing additional backend integrations.
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IT Decision Makers and Key Stakeholders at Profigrass
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Apps Being Evaluated by Profigrass Executives
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