ProgrammableWeb
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San Francisco, 94108, CA,
United States
San Francisco, 94108, CA,
United States
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Professional Services
ProgrammableWeb Technographics
ProgrammableWeb Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ProgrammableWeb and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 ProgrammableWeb employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ProgrammableWeb has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, AdRoll for Digital Advertising Platform in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ProgrammableWeb is running and its propensity to invest more and deepen its relationship with Oracle , Google , NextRoll or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ProgrammableWeb revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ProgrammableWeb intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ProgrammableWeb Tech Stack and Enterprise Applications
ProgrammableWeb ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, ProgrammableWeb implemented Oracle NetSuite ERP. The deployment addressed ERP Financial needs for Finance and Accounting, provisioning a single cloud based instance of Oracle NetSuite ERP to consolidate transactional accounting and billing functions. The implementation targeted a 30 employee professional services firm in the United States and centralized financial record keeping on a SaaS ERP Financial platform, with configuration of company records, fiscal calendars, and basic security roles.
Configuration prioritized core financial modules including general ledger, accounts payable, accounts receivable, billing, and revenue management, alongside chart of accounts redesign and standardized journal templates. Governance and process changes instituted role based access controls, approval workflows for payables and expense processing, and tightened period close procedures to support month end governance for the Finance and Accounting teams. Operational coverage focused on corporate finance, accounts payable, and revenue operations with phased user provisioning and targeted accounting staff training to align operational workflows with the new ERP Financial system.
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Payment Processing | ERP |
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2021 | 2021 |
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ProgrammableWeb Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, ProgrammableWeb implemented Google Workspace (Formerly Google G-Suite) in the Collaboration category. The Google Workspace deployment is a cloud native, company wide collaboration stack used by all employees at the 30 person Professional Services firm, and its presence is observable on the ProgrammableWeb website.
The implementation centers on core Collaboration capabilities including Gmail, Calendar, Drive and real time document editing through Google Docs, Sheets and Slides, with administration managed via the Google Workspace Admin console for user provisioning and domain configuration. Configuration appears aligned with small team practices, emphasizing shared drives and group based access to support editorial workflows and coordinated content production.
Governance is manifested through centralized account administration, group membership controls and standard sharing permissions to manage content visibility and external collaboration. The operational scope covers editorial, content publishing and corporate communications functions, embedding Google Workspace as the primary Collaboration platform for day to day business workflows.
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ProgrammableWeb CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, ProgrammableWeb began using AdRoll as a Digital Advertising Platform on its public website, deploying AdRoll to support online advertising and site level audience engagement. The implementation centers on site deployed advertising tags and client side pixels to enable display advertising, audience segmentation, and campaign management through the AdRoll application interface, with the website serving as the primary ad impression and retargeting surface.
ProgrammableWeb AdRoll Digital Advertising Platform is operated as a marketing and demand generation tool for the small professional services organization, with configuration focused on campaign creation, audience lists, creative delivery, and conversion tracking workflows. Governance is maintained at the marketing team level, with operational scope limited to the company website and web audience, and the AdRoll application name is used for ongoing advertising execution and audience orchestration.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2016 | 2016 |
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ProgrammableWeb TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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ProgrammableWeb PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Transactional Email | PaaS |
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2021 | 2021 |
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ProgrammableWeb IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at ProgrammableWeb
| First Name | Last Name | Title | Function | Department | Phone | |
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Editor in Chief | CXO | Finance | |
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Head of Business Development | Director | Finance | |
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Associate editor | Non Manager | Operations | |
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Apps Being Evaluated by ProgrammableWeb Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ProgrammableWeb IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ProgrammableWeb digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ProgrammableWeb Technographics
ProgrammableWeb is a Professional Services organization based in United States,
with around 30 employees and annual revenues of $3.0 million.
ProgrammableWeb operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and AdRoll,
covering areas like ERP Financial, Collaboration and Digital Advertising Platform.
ProgrammableWeb has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and NextRoll.
ProgrammableWeb recently adopted applications including
Bubble Platform in 2022, Google Pay in 2021 and Intuit Mailchimp Mandrill in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ProgrammableWeb’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ProgrammableWeb’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ProgrammableWeb technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.