Manacor, 07500,
Spain
Promociones Turisticas De Cala Millor Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Promociones Turisticas De Cala Millor and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 188 Promociones Turisticas De Cala Millor employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Promociones Turisticas De Cala Millor has purchased the following applications: Eturistic Booking Engine for Reservation and Booking Management in 2022, Microsoft 365 for Collaboration in 2019, Teads Platform for Marketing Analytics, Data Management Platform in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Promociones Turisticas De Cala Millor is running and its propensity to invest more and deepen its relationship with Eturistic , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Promociones Turisticas De Cala Millor revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Promociones Turisticas De Cala Millor intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Eturistic | Legacy | Eturistic Booking Engine | Reservation and Booking Management | ERP Services and Operations | n/a | 2022 | 2022 |
In 2022, Promociones Turisticas De Cala Millor deployed the Eturistic Booking Engine for Reservation and Booking Management to power direct online reservations on its corporate site for Mallorca and Almería properties. The Eturistic Booking Engine was configured to manage the end-to-end reservation and booking process on the group website, focusing on direct bookings and improving conversion through a streamlined corporate booking flow.
Implementation leveraged core Reservation and Booking Management capabilities including a booking widget integrated into property pages, rates and availability synchronization, reservation capture and guest data collection, and confirmation workflow orchestration. Integrations included embedding the Eturistic Booking Engine into the hotel website and synchronizing inventory and rates with the group channel manager to maintain parity across distribution channels. Operational coverage centered on e-commerce and reservations operations for the Mallorca and Almería properties, with governance directed at centralized booking policy and rate controls administered through the booking engine and channel synchronization, and the initiative was positioned to increase direct bookings and conversion as its primary business objective.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teads | Legacy | Teads Platform | Marketing Analytics, Data Management Platform | CRM | n/a | 2017 | 2017 |
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Tag Management | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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