Promod
Chemin du Verseau Marcq-en-Baroeul,
Lille, 59700,
France
Lille, 59700,
France
33 320-011-000
Retail
Promod Technographics
Promod Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Promod and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5000 Promod employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Promod has purchased the following applications: Bancontact for Payment Processing in 2023, Beedeez LMS for Learning and Development in 2021, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Promod is running and its propensity to invest more and deepen its relationship with Bancontact Payconiq , HiPay , AlmaPay or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Promod revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Promod intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Promod Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Bancontact Payconiq | Legacy | Bancontact | Payment Processing | ERP Financial Management | n/a | 2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2023 | 2023 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2022 | 2022 |
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Payment Processing | ERP Financial Management |
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2025 | 2025 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Beedeez | Legacy | Beedeez LMS | Learning and Development | HCM | n/a | 2021 | 2021 |
In 2021, Promod deployed Beedeez LMS to modernize in-store learning for its retail sales force. The Beedeez LMS implementation targeted Learning and Development for sales associates across approximately 300 stores in France, focusing on mobile learning and microlearning delivery to support point-of-sale skills and product knowledge. The deployment emphasized modular capsule-based content and mobile-first access to align store training with daily retail operations.
Configuration centered on L&D and mobile learning capabilities within Beedeez LMS, including microlearning capsules, content scheduling, and progress tracking to enable store-level learning workflows and manager-driven coaching. Operational scope covered retail sales and store management teams with rollout across the French store network and localized content delivery for in-store use. According to the vendor case study Promod recorded 31,157 completed capsules and a 93% completion rate, demonstrating adoption of Beedeez LMS for Learning and Development in retail training.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Promod implemented Microsoft 365 as its Collaboration platform. Promod Microsoft 365 Collaboration supports business functions including communication, document management, and team collaboration across corporate and retail operations. The deployment established Microsoft 365 as the primary productivity and communication layer for Promod, serving corporate head office and retail support functions across France.
Microsoft 365 was provisioned as a cloud tenant with Collaboration modules such as Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for personal file synchronization, and Microsoft Teams for chat and meetings. Configuration included tenant level identity and access control integration with Azure Active Directory, role based administrative segmentation, and data classification controls to align with retail workflows. Centralized policy management controlled external sharing, mail flow, and device access to accommodate store staff and corporate users.
Operational coverage spans merchandising, store support, customer service, and corporate functions, and Promod uses Microsoft 365 on their website. Governance emphasized centralized tenant administration, staged user onboarding, and policy driven external sharing controls to manage broad retail user profiles. Day to day usage focuses on communication, collaborative document workflows, and meeting orchestration under the Microsoft 365 Collaboration model.
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2023 | 2023 |
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Personalization and Product Recommendations | eCommerce |
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2015 | 2015 |
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Personalization and Product Recommendations | eCommerce |
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2023 | 2023 |
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Shipping Management | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2021 | 2021 |
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CRM
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2023 | 2023 |
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Treasury Management | TRM |
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2011 | 2011 |
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IaaS
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Security (AppSec) | CyberSecurity |
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2023 | 2023 |
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Identity and Access Management (IAM) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2024 | 2024 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Promod
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Promod Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Promod IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Promod digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Promod Technographics
Promod is a Retail organization based in France,
with around 5000 employees and annual revenues of $500.0 million.
Promod operates a diverse technology stack with applications such as
Bancontact, Beedeez LMS and Microsoft 365,
covering areas like Payment Processing, Learning and Development and Collaboration.
Promod has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Bancontact Payconiq, Beedeez and Microsoft.
Promod recently adopted applications including
Apple Pay in 2025, Insider Connect in 2024 and Microsoft Entra ID (formerly Azure Active Directory) in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Promod’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Promod’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Promod technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.